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Search resuls for: "Erin Greenawald"


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☆ Small-business owners still see value in paid ads. Here are their 3 tips for getting the most bang for your buck.
  + stars: | 2023-01-25 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
It's a tough market for paid advertising, but these marketers found a way to see results from it. Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel. Not so fast: There are still plenty of companies finding value in paid marketing to get in front of new customers, grow their brand reach, and increase sales. Sporer, Fredlender, and other small-business owners shared with Insider the strategies that have been helping them get results from paid advertising. Justin Fredlender, the vice president of growth at Ritual, says paid advertising is "part art, part science."
☆ 5 tips for using TikTok as a small business owner without it taking up all of your time
  + stars: | 2023-01-18 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
TikTok can be a great platform for small business owners to market their products or services. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. "I thought TikTok was all dancing and for Gen Z," Kim, who launched her business in December 2020, told Insider. Be a regular TikTok userKim said using TikTok regularly is a great way to come up with ideas and spot patterns and trends that you can apply to your own content. "You have to know who your audience on each platform is and talk to that audience," Kim said.
☆ 4 SEO strategies that'll supercharge your website's ranking, from real small business owners who use them
  + stars: | 2023-01-10 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +8 min
SEO can be a cheap and effective way to drive traffic to your small business's website. Business owners and SEO experts said a good URL and strong meta descriptions are key. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Small business owners and SEO experts shared with Insider the strategies that have helped them improve their site rankings over time and build a meaningful flow of organic traffic from search. "SEO grows over time," Fabio added, "so by 12 months, you should see much stronger results than at six months."
☆ 3 unique and cheap ways I've built strong connections with customers to grow my multimillion-dollar jewelry business
  + stars: | 2022-12-21 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. For one, when I sat down and crunched the numbers, I realized a lot of traditional marketing methods would not be the most effective way to use our budget. I also thought about my target customer, and traditional marketing didn't feel like the best way to reach her, either. Here are three twists on traditional marketing I use to connect more deeply with clients, grow our company reach — and, ultimately, build a multimillion-dollar business. We celebrate our customers instead of doing traditional event marketingEvents are a great way to show prospective customers our products in person and let them try them on for size.
☆ I run a multimillion-dollar specialty-coffee business that I started 5 years ago. Here are our 3 main marketing channels and how we measure success.
  + stars: | 2022-12-13 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +8 min
Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, which sells Vietnamese coffee. On social media, I can share ideas for ways to enjoy our beans and insights into how to use our specialty-coffee equipment. I can show behind-the-scenes shots of the Vietnamese coffee farmers we work with directly and explain why Vietnamese coffee is so special. We sought out food publications to discuss why Vietnamese coffee deserved a rebrand and what it could offer serious coffee lovers. So we eventually started to add in paid advertising on Instagram, Facebook, and Google to scale our message to newer audiences.
☆ Email marketing doesn't have to be complicated — small-business owners share 3 steps they took to get a campaign off the ground in no time
  + stars: | 2022-12-06 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +6 min
"However, because we have an email list, we can stay in touch." She added: "And that was because we were very intentional with growing our email list." Nguyen and Dalton shared with Insider the steps they took to make their email programs simple yet successful. Do your research and ask for helpNguyen said if you're nervous about anything related to setting up email marketing, there's someone out there who could help. Think of an easy but enticing lead magnetOne of the best ways to grow your email list, Dalton said, is to give people something in exchange for their email address.
☆ How to do your own PR as a small-business owner — without breaking the bank
  + stars: | 2022-11-29 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
Hiring someone to handle your small business' PR can be costly and ineffective. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Spivack Lowenstein and Smith shared the steps they took that any small business can use to start getting their name in the press. "Think about it more strategically than 'We want to be in the news,'" Spivack Lowenstein said. "My biggest learning is that you want to be helpful to journalists," Spivack Lowenstein said.
☆ I reached 100,000 followers for my small business' Instagram and TikTok accounts in 6 months. Here are the 3 strategies that made all the difference.
  + stars: | 2022-11-22 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
She says she was able to grow its social following so quickly by focusing first on good content. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Growing a social following from zero can be intimidating for small businesses, especially when you want to do it quickly. Focus on being a good follow firstHalf of succeeding on social media is playing to the algorithm, and a lot of business owners can get too caught up in that. Courtesy of OfflinePart of being a good account to follow also means striking the right balance between quality and quantity.
☆ 3 simple email-marketing strategies to get people to open your emails and make a purchase
  + stars: | 2022-11-15 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
They suggested business owners personalize content and focus on providing value over making a sale. Courtesy of Kate Test DavisIn addition to connecting with customers, email marketing can convert readers into customers. Dalton and Test Davis shared with Insider the strategies they use to create smart email-marketing campaigns that generate results. "We found that sending our emails from a person instead of from an organization really improves our open rates," Test Davis said. Lean into what works for your audienceEmail-marketing advice from other businesses or business owners can only go so far.
☆ I run a multimillion-dollar puzzle company built primarily from word-of-mouth marketing. Here are 3 strategies I use to sustain that growth.
  + stars: | 2022-11-09 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
Kaylin Marcotte runs Jiggy Puzzles, which has sold more than 250,000 units in three years. She says word-of-mouth marketing — partnering with brands and customers — has helped it grow. I've always been a fan of word-of-mouth marketing for my small business. But it also created a powerful word-of-mouth marketing channel. Word-of-mouth marketing isn't necessarily the quickest or easiest win.
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