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Search resuls for: "Erica Sweeney"


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☆ 5 ways small-business owners can use Reddit as a secret weapon to build niche communities and dig up new trends
  + stars: | 2023-02-28 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +8 min
Small businesses can post and comment on Reddit for free. Here are five reasons small businesses should consider adding Reddit to their social-media-marketing mix. Reddit users expect authenticity, though, Cullison said: "Reddit is a platform where audiences can tell right away if a brand hasn't done their research. That makes it a valuable social-media-marketing tool for small businesses willing to experiment but that don't have large marketing budgets, Karasin said. "The best advice I can give is if you are going to put resources and effort into Reddit marketing, don't take half measures," he said.
☆ Nobody likes negative customer reviews, but 3 small-business owners share why the feedback has actually been great for business
  + stars: | 2023-02-27 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +8 min
"These changes have helped me deliver a better product to my customers and avoid future negative reviews," Kuhl said. Negative reviews help companies learn where to improveOne of the biggest benefits of negative reviews is that they identify areas where companies can improve, Leff said. Showing you value feedback builds customer trustIt may be tempting to ignore or even delete negative customer reviews. Create a process to respond to negative reviewsTo help you handle the inevitable negative customer review, Leff recommends establishing a process. "We grow from the negative reviews and the feedback they provide, especially if the feedback is warranted.
☆ A shortage of accountants is pushing the industry to reboot its image to win over young talent: 'You have to sell them'
  + stars: | 2023-02-02 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +9 min
Accountants manage financial processes and financial reporting and ensure regulatory compliance. To combat shortages, those in the accounting industry are working to attract more people to the field. Sandy Torchia, the vice chair of talent and culture at KPMG, said the company hasn't been impacted by the accountant shortage yet. How the accounting industry is addressing the shortageMany firms are shifting to remote-work policies and investing in automation and technology to attract and retain talent. Lisa Simpson says the accounting industry needs automation to allow accountants to focus on "higher-value work."
☆ Hiring platform HireVue uses AI to help companies speed up the job-search process — its chief growth officer explains how
  + stars: | 2022-12-15 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +6 min
HireVue's AI platform has conducted more than 32 million interviews and 5 million assessments. This article is part of "Enterprise Tech Blueprint," a series exploring the strategies leading-edge companies use to innovate and grow. To make the interviewing process more accessible to job candidates and speed up hiring, many are turning to technology, including artificial intelligence. Companies like Amazon and Unilever are working with the hiring platform HireVue to scale and accelerate hiring. Still, more than 32 million interviews and 5 million assessments have been conducted via HireVue.
☆ An SEO consultant transformed her hiring process to attract better talent and improve retention with a few tips from an HR pro
  + stars: | 2022-12-12 | by ( Erica Sweeney | In Partnership With | ) www.businessinsider.com   time to read: +6 min
When Zhe Scott founded her SEO consulting and marketing firm, The SEO Queen, in 2017, she expected her employees to stick around long-term. Their conversations led Scott to "think about talent acquisition the same way I think about customer acquisition," she said. He and Scott shared how they overhauled Scott's hiring process and came up with solutions to improve talent retention. Scott is continuing to work on finding her next great employee using the ideas she and Coleman came up with. Treating talent acquisition as an ongoing taskWhile she hasn't found any new employees yet using updated new process, Scott said, she's confident about the long term.
☆ A DEI consultant helped a startup founder overhaul her company culture to attract diverse candidates and create space for important conversations
  + stars: | 2022-12-08 | by ( Erica Sweeney | In Partnership With | ) www.businessinsider.com   time to read: +5 min
Rachel Schneider, the founder of financial startup Canary, wanted to put diversity, equity, and inclusion (DEI) at the core of her business from the beginning. Schneider and Moret met over several weeks on Zoom as part of Insider's mentorship program, created in partnership with Indeed. Moret and Schneider shared how they worked together to develop DEI policies and best practices for Canary around recruiting, company culture, and people management. Rhonda Moret, founder of Elevated Diversity, used her years of experience and expertise to mentor Schneider on centering DEI within her company. Schneider and Moret collaborated to develop DEI policies and best practices for Canary.
☆ Salesforce's new marketplace wants to make it easier for companies to integrate carbon credits into their climate-action strategies
  + stars: | 2022-12-01 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +5 min
Salesforce has a new marketplace for carbon credits, also known as carbon offsets. Companies can use their carbon credits on projects designed to help alleviate the climate crisis. Carbon credits as product stock-keeping units require a set of unique attributes that weren't available in the out-of-the-box product. Buyers on Net Zero Marketplace must commit to buy carbon credits as part of a comprehensive climate-action strategy — not as a substitute for absolute reductions. Providers of carbon credits don't always have the traditional sales and marketing tool kits needed to successfully bring credits to the market.
☆ How Salt Lake City is closing the digital divide, supporting entrepreneurship, and tackling climate change as it experiences fast growth
  + stars: | 2022-09-21 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +1 min
Kazi Awal/InsiderSalt Lake City is growing rapidly. New initiatives include creating a digital-inclusion plan and combating climate change in the state. Since taking office in 2020, Salt Lake City Mayor Erin Mendenhall has debuted several initiatives, including streamlining the city's business operations, creating a digital-inclusion blueprint, and starting to tackle the effects of climate change. Salt Lake City and the state of Utah have been growing rapidly. Here's a look at the ways Salt Lake City is investing in innovation and digital transformation to meet the challenges of the future.
☆ How a network in Salt Lake City is bringing experts together to address climate change issues in Utah
  + stars: | 2022-09-19 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +7 min
Kazi Awal/InsiderSalt Lake City, Utah, is facing climate-related challenges like droughts and worsening air quality. The Utah Climate Action Network is bringing people together to seek solutions to these problems. To inspire climate-centric innovation, the organization helps facilitate the Utah Climate Action Network. The partnership was founded in 2016 between Salt Lake City, the University of Utah, the business community, faith organizations, and other groups, to foster a collaborative response to climate change. To spread the word about sustainability plans, Salt Lake City also partnered with Path to Positive Utah, Utah Clean Energy, and the Utah Climate Action Network on a training program to educate and empower climate leaders across sectors in the city.
☆ How a nonprofit business school helps companies overcome challenges to building a robust governance strategy
  + stars: | 2022-07-08 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +8 min
That's where the INSEAD Corporate Governance Centre steps in. "We address the latest trends, topics, and challenges in corporate governance not only from the academic perspective but also practitioner, a practice-based perspective from real-life experience," she added. Here's an overview of how an effective corporate governance strategy benefits companies, the challenges organizations face in building a strategy alone, and how ICGC steps in to help. There's growing pressure and scrutiny on boards and companies' corporate governance strategies from internal and external stakeholders, Tatar added. ICGC partners with the European Confederation of Directors Associations, the Ukrainian Corporate Governance Academy, the Hellenic Corporate Governance Council, and the Corporate Governance Hub.
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