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Between '97 and '02, HBO released TV series like "Sex and the City," "The Wire," and "The Sopranos." Counterprogram, counterprogram, counterprogramFrom its very inception in the early 1970s, HBO executives came to believe that if HBO was to thrive in the long-run, it would have to focus on doing things differently than the big three commercial TV networks: ABC, CBS, and NBC. When HBO executives sent the first episode of "The Sopranos" to a focus group, it scored horribly. The screening was attended by the film's cast, HBO executives, and a collection of Russian dignitaries. Anybody could watch a new TV series from the comfort of their home, and the actors starring in new TV shows were rarely famous.
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe streaming wars winner will not be the one that spends the most, says Chris McCarthyChris McCarthy, Paramount Media Networks and MTV Entertainment Studios president and CEO, joins CNBC's 'Squawk Box' to discuss the company's streaming strategy and upcoming content.
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with Paramount Media Networks CEO Chris McCarthyChris McCarthy, Paramount Media Networks and MTV Entertainment Studios president and CEO, joins CNBC's 'Squawk Box' to discuss the company's streaming strategy and upcoming content. "The winner of this war is not going to be the one who spends the most money," McCarthy tells CNBC.
McDonald’s Corp (MCD.N) has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen’s $10 billion lawsuit accusing the fast-food chain of “racial stereotyping” by not advertising with Black-owned media. While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald’s, whose “racist” corporate culture harmed Allen. In May 2021, McDonald’s pledged to boost national ad spending with Black-owned media to 5% from 2% by 2024. Olguin dismissed an earlier version of Allen’s lawsuit last November, finding no proof of intentional and purposeful discrimination against his companies. The case is Entertainment Studios Networks Inc et al v McDonald’s Corp, U.S. District Court, Central District of California, No.
The logo for McDonald's restaurant is seen as McDonald's Corp. reports fourth quarter earnings, in Arlington, Virginia, U.S., January 27, 2022. REUTERS/Joshua Roberts/File PhotoRegister now for FREE unlimited access to Reuters.com RegisterCompanies McDonald's Corp FollowSept 20 (Reuters) - McDonald's Corp (MCD.N) has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen's $10 billion lawsuit accusing the fast-food chain of "racial stereotyping" by not advertising with Black-owned media. Olguin dismissed an earlier version of Allen's lawsuit last November, finding no proof of intentional and purposeful discrimination against his companies. read moreThe case is Entertainment Studios Networks Inc et al v McDonald's Corp, U.S. District Court, Central District of California, No. Register now for FREE unlimited access to Reuters.com RegisterReporting by Jonathan Stempel and Hilary Russ in New York; Editing by Bill BerkrotOur Standards: The Thomson Reuters Trust Principles.
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