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☆ The 7-page media kit a TikToker and singer with 14 million followers uses to land brand deals and music gigs
▼ + stars: | 2023-05-30 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

Here is the 7-page media kit she uses to land gigs like a performance on "Tamron Hall." When TikTok took over in 2020 during the pandemic, Spinn started making point-of-view videos and went viral by acting out mini dramatized skits. Instead of going to TikTok where she has the largest following (14 million followers), Spinn started teasing music on a YouTube channel a year ago. She said her YouTube audience has been very receptive of her transition to music, more than her much larger TikTok following. Here's the media kit Spinn's team uses to pitch her as a content creator and a singer.

☆ What If Instead of Trying to Manage Your Time, You Set It Free?
▼ + stars: | 2023-05-15 | by ( David Marchese | ) www.nytimes.com time to read: +11 min

Mamadi Doumbouya for The New York Times Talk What If Instead of Trying to Manage Your Time, You Set It Free? I’m curious to know what you think we do actually owe our jobs, as far as time goes. There’s a distinction between signing up to do a job and signing up to have every second micromanaged. I remember there was a Reddit post of someone who was talking about trying to outsource everything in their life and making it superefficient. He recently interviewed Emma Chamberlain about leaving YouTube, Walter Mosley about a dumber America and Cal Newport about a new way to work.

☆ Shopify's president on why he prefers paying micro-influencers to grow his own side hustle
▼ + stars: | 2023-05-07 | by ( Eric Rosenbaum | ) www.cnbc.com time to read: +6 min

But Finklestein also had another side business on his mind last week in an interview that had been pre-taped for CNBC's Small Business Playbook event, the loose-leaf tea side hustle, Firebelly Tea, that he co-founded as an independent entrepreneur. Finkelstein said it will be cheaper and also likely a more effective way to grow a new business. The creator economy is changing the way business success is generated, Finkelstein said, with the old "Field of Dreams" model — "If you build, it, they will come" — no longer enough. But that does not mean every small business owner with a great product should be chasing MrBeast or Emma Chamberlain for product endorsements. He cited the TikTok hashtag "TikTok Made Me Buy It" which has 50 billion impressions.

These publicists help bridge the gap between traditional media and the creator economy. They represent influencers on platforms like TikTok, YouTube, and Instagram. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

☆ How Do We Ensure an A.I. Future That Allows for Human Thriving?
▼ + stars: | 2023-05-02 | by ( David Marchese | ) www.nytimes.com time to read: +16 min

Some of us would like to slow this down because we are seeing more costs every day, but I don’t think that means that there are no benefits. We may someday have a technology that revolutionizes science and technology, but I don’t think GPT-5 is the ticket for that. Combine that human overattribution with the reality that these systems don’t know what they’re talking about and are error-prone, and you have a problem. I don’t think we should go after an individual who posts a silly story on Facebook that wasn’t true. I don’t think, however, that the technology we have right now is very good for that — systems that can’t even reliably do math problems.

☆ Met Gala 2023 fashion: The best looks from the red carpet
▼ + stars: | 2023-05-01 | by ( Jacqui Palumbo | ) edition.cnn.com time to read: +4 min

The Met Gala theme is based on the Costume Institute’s spring show “Karl Lagerfeld: A Line of Beauty,” which is a posthumous retrospective of the German fashion designer’s work. Dimitrios Kambouris/Getty ImagesIce Spice Jamie McCarthy/Getty ImagesOlivia Wilde opted for a Chloé "violin" dress — one of Lagerfeld's designs from the 1980s — in white and gold. John Shearer/WireImage/Getty ImagesActor Ariana DeBose made an entrance in an Altuzarra fur-trimmed yellow hooded gown, arriving with designer Joseph Altuzarra. John Shearer/WireImage/Getty ImagesMet Gala co-chair Dua Lipa in a voluminous Chanel corset dress. Evan Agostini/Invision/APTop Photo: Gisele Bündchen (Dimitrios Kambouris/Getty Images)

☆ Serena Williams and Karlie Kloss debut pregnancies in style on the Met Gala red carpet
▼ + stars: | 2023-05-01 | by ( Alli Rosenbloom | ) edition.cnn.com time to read: +2 min

CNN —The Met Gala is an evening of style, glamour and… baby news. In a pair of stylish debuts, tennis world champ Serena Williams and model and entrepreneur Karlie Kloss both stepped on to the Met Gala red carpet on Monday in New York City sporting very special accessories: babies on the way. “There’s three of us here,” Wiliams told Lala Anthony during Vogue’s live red carpet show. Karlie Kloss at the Met Gala on Monday. Kloss, a Met Gala vet, knows this to be true and joked to Chamberlain, “I know, I got a plus one.

For the fourth year, Insider is recognizing the top PR reps for influencers and content creators. These publicists help bridge the gap between traditional media and the creator economy. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

☆ The Queen of Twitch Wonders What Turns Teenage Fans Into Trolls
▼ + stars: | 2023-04-24 | by ( David Marchese | ) www.nytimes.com time to read: +11 min

Mamadi Doumbouya for The New York Times Talk The Queen of Twitch Wonders What Turns Teenage Fans Into TrollsImane Anys has experienced a turbocharged version of the ostensibly good and indisputably awful that can come with being a star in the world of online content creators. Honestly, there are people in the streaming industry who don’t find misogyny deplorable, who don’t think it’s a big deal, who don’t think deepfaking should be punishable in any way. For me, it’s been invaluable to have fellow female streamers who know what I’ve gone through, who can validate my feelings. If I have a particular interest in pottery, let me showcase that instead of just focusing on gaming and streaming. Being able to connect with other people who are interested in the same things as you is so validating.

☆ A Psychedelics Pioneer Takes the Ultimate Trip
▼ + stars: | 2023-04-03 | by ( David Marchese | ) www.nytimes.com time to read: +15 min

Mamadi Doumbouya for The New York Times Talk A Psychedelics Pioneer Takes the Ultimate TripAs the founding director of the Johns Hopkins Center for Psychedelic and Consciousness Research, Dr. Roland Griffiths has been a pioneer in investigating the ways in which psychedelics can help treat depression, addiction and, in patients with a life-threatening cancer diagnosis, psychological distress. He has also looked at how the use of psychedelics can produce transformative and long-lasting feelings of human interconnectedness and unity. “So I believe that in principle we shouldn’t need this Stage 4 cancer diagnosis to awaken. Is your perspective maybe one that a 40-year-old, say, with a terminal cancer diagnosis would be able to inhabit so profoundly? If I had a regret, it’s that I didn’t wake up as much as I have without a cancer diagnosis.

☆ Can the U.S. See the Truth About China?
▼ + stars: | 2023-03-27 | by ( David Marchese | ) www.nytimes.com time to read: +14 min

Photo illustration by Bráulio Amado Talk Can the U.S. See the Truth About China? To see China solely as trying to displace the United States is only going to stoke more fears. The Chinese people believe that a substantially weakened Russia might not be in the interest of China, because if there were the sense that the United States needed to seek out an opponent, China would be next. And then also, the United States thinks that China wants to displace it. The industrial espionage stems from a lack of appreciation from the start of intellectual property, and the United States, by pushing China to do more intellectual-property protection, is actually good for China.

☆ Your Data Is Diminishing Your Freedom
▼ + stars: | 2023-03-20 | by ( David Marchese | ) www.nytimes.com time to read: +13 min

What inequalities are baked into these data systems? Oregon State UniversityBut it’s almost impossible to function in the world without participating in these data systems that we’re told are mandatory. Which is a concern with, How are these data systems proscribing my freedoms? This is the question of equality and the implications of these data systems’ being obligatory. You get these data systems that load people in, but it’s clear there wasn’t sufficient care taken for the unequal effects of this datafication.

As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.

☆ TikTok went big at SXSW and creators discussed building lasting businesses. Here are 3 takeaways that I left Austin with.
▼ + stars: | 2023-03-15 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +8 min

Creators gathered at Meta's Austin, TX offices for a series of talks hosted by the Asian Creator House. Whether creators were talking about pay transparency, or startups were pitching their products as solutions, creator monetization was an ongoing conversation at SXSW. "More and more creators are being transparent as to how much they're making," said Monica Ravichandran, creator and Collective Voice staffer. At the Asian Creator House, led by Always Be Creating cofounders Justin Nguyen and Jerry Won, creator pay and business building were also top of mind. But on the brand and marketing side of SXSW, AI wasn't a potent topic, according to Influencer's Penchin.

☆ This Isn't What Millennial Middle Age Was Supposed to Look Like - The New York Times
▼ + stars: | 2023-03-14 | by ( Jessica Grose | ) www.nytimes.com time to read: +25 min

Things have been difficult for her family, she says, but one thing she isn’t worried about: a midlife crisis, looming just over the horizon. One of our questions was about whether they had experienced a midlife crisis and how they would define the term. Many people said they felt they couldn’t be having a midlife crisis, because there was no bourgeois numbness to rebel against. “Who has midlife crisis money?”The traditional midlife crisis, as presented in popular culture, at least, unfolds amid suburban ennui. We just increase our Lexapro.”Was the midlife crisis ever even real?

☆ YouTube Made Emma Chamberlain a Star. Now She’s Leaving it Behind.
▼ + stars: | 2023-02-20 | by ( David Marchese | ) www.nytimes.com time to read: +16 min

Mamadi Doumbouya for The New York Times Talk YouTube Made Emma Chamberlain a Star. When it comes to YouTube videos or videos that are not podcasts, I don’t think I’ll ever be done with that. Has it become harder over time to move the cultural needle with a YouTube video? I don’t focus too heavily on the future for the reason you just explained: We don’t know what is next. I don’t know.

☆ TikTok is quietly testing a podcast feature that allows users to listen to audio in the background
▼ + stars: | 2023-01-17 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok is testing a new "Podcasts" feature that allows users to listen to audio in the background. TikTok is testing a new "Podcasts" feature that allows users to continue to listen to a video's audio even while the app is in the background. Ordinarily, moving away from a TikTok video pauses it outright. One in three respondents said YouTube was their preferred podcast app, followed by Spotify and Apple Podcasts. Spotify has since borrowed tactics from TikTok, including testing a TikTok-like feed for discovering audio on its app.

☆ Creator Emma Chamberlain inks exclusive Spotify podcast deal
▼ + stars: | 2022-11-18 | by ( ) www.nbcnews.com time to read: +3 min

Spotify is pulling influential Gen Z creator Emma Chamberlain into its podcast orbit. Under a multiyear pact with Chamberlain, Spotify starting in early 2023 will become the exclusive home for her “Anything Goes With Emma Chamberlain” podcast, including all back-catalog episodes and future installments. “I couldn’t be more honored to be their exclusive partner, and work together to allow ‘Anything Goes’ to blossom in ways it couldn’t have anywhere else. Chamberlain rose to YouTube fame in 2018 with her uniquely personal spin on the vlog format and currently has 11.9 million subscribers on her channel. “Emma Chamberlain is one of the most influential voices fueling the creator community today, and Spotify is thrilled to be her exclusive podcast partner,” Max Cutler, Spotify’s VP of creator content and partnerships.

☆ The $160 Birkenstock clogs that went viral on TikTok are selling out almost everywhere — and some resellers are charging more than double for them
▼ + stars: | 2022-10-11 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +3 min

Birkenstock's Boston clog, which has been around since the 1970s, is sold out almost everywhere. The New York Times reported that some resellers are charging as much as $350 for the $160 shoe. The shoe has been spotted on celebrities like Kendall Jenner and became a viral hit on TikTok. Enter TikTok, which causes trends to formulate and spread at warp speed, and Birkenstock's clog stockpile didn't stand a chance. This isn't the first time that the TikTok trend machine has boosted sales of a vintage product.

☆ New & Notable: Latest releases from Google, Pyrex and more
▼ + stars: | 2022-10-08 | by ( Zoe Malin | Zoe Malin Is The Associate Updates Editor For Select On Nbc News. | ) www.nbcnews.com time to read: +4 min

This story is part of Select's New & Notable column, where we highlight our favorite product launches, major sales, what we're buying and some of our latest recommendations and advice. This week, we’ve got Google’s new devices, meal prep containers from Pyrex, two new shoe styles from Rothy’s and more. Amazon’s Prime Early Access Sale is Oct. 11-12, Wayfair’s 5 Days of Deals runs through Oct. 11, Bed Bath & Beyond’s Beyond Big Sale is Oct. 11-16 and Walmart is offering rollbacks Oct. 10-13. Lululemon introduced Lululemon Studio, a new fitness service available exclusively on the Lululemon Studio Mirror, although the service also gives you access to an app after you purchase the Mirror. Additionally, if you’re a frequent Lululemon shopper, you can now join the brand’s membership program for free to unlock shopping perks, early access to product launches, access to select Lululemon Studio classes and more.

☆ Spotify offers as much as $370,000 in base salary to top talent and is hiring for dozens of roles. Here's pay data on engineering, advertising, and other jobs.
▼ + stars: | 2022-03-17 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +19 min

Spotify grew its global workforce by 18% to 6,617 staffers in 2021.Insider analyzed public US work-visa data to see how much Spotify pays for certain roles. The public data revealed how much Spotify offered to pay foreign staffers it sought to hire in the US for some positions including engineering, data, and marketing roles. Based on the data, Spotify offered annual base salaries ranging from $75,000 to $369,500 for various roles. Advertising and marketing — $95,000 to $280,000 base salarySpotify offered annual base salaries between $95,000 and $279,400 for certain roles in advertising and marketing. A spokesperson did not respond by press time to a request for comment on the latest available data.

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☆ How Tom Ward's YouTube side hustle became the go-to interview for influencers and YouTubers
▼ + stars: | 2021-12-01 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +6 min

But in 2015, determined to take his career in a new direction, Ward started blogging on his personal website. By early 2017, Ward started blogging about influencer marketing for Forbes, although he didn't follow YouTubers or YouTube culture at the time. When Paul tweeted Ward's article and Ward's Twitter handle, Ward said his phone started "blowing up." After he published his interview with Paul, Ward started interviewing even bigger YouTubers and influencers, like Shane Dawson and Lele Pons. Now, Ward's YouTube channel has more than 5.3 million views, and his easy rapport with influencers has led to even bigger opportunities, like co-hosting a branding-focused podcast with TikToker Griffin Johnson.

☆ Insider Life: Rich nab NYC penthouses — Rolex's rise — Lavish post-pandemic weddings
▼ + stars: | 2021-08-20 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +3 min

We're back just in time for the weekend with some of our best stories spanning real estate, retail, and lifestyle. Today, we're bringing you the latest on NYC's penthouse sales, Rolex's rise to the top, and lavish $200,000 post-pandemic weddings. Rolex's path from humble origins to the top luxury watch brand. Gary Hershorn/Getty ImagesRich people are scooping up more New York City penthouses now than any other time in the last 14 years. Here's what that means for Manhattan real estate.

☆ A top digital-talent exec at WME breaks down the big influencer deals of 2019 and what he's looking for in 2020, from TikTok to touring
▼ + stars: | 2020-01-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

Creators on TikTok are surging in the influencer space, having captured the attention of Gen Zers worldwide, and now looking to build lucrative businesses around their massive audiences. "I think TikTok is super interesting," Jad Dayeh, a partner and the cohead of digital at WME, told Business Insider in a wide-ranging interview. Since the rise of digital media, WME has developed a department for influencers who are popular on platforms like YouTube, Instagram, and now TikTok. Dayeh said WME spent a lot of time last year negotiating these "multimillion-dollar multiyear deals" for the gamers the company represents. WME also focused on securing partnerships between digital talent and major brands.

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