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For the fourth year, Insider is recognizing the top PR reps for influencers and content creators. These publicists help bridge the gap between traditional media and the creator economy. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

☆ Creators say Instagram is the most lucrative platform for brand deals thanks to reels. Here are 4 other takeaways from a new report on influencer pay rates.
▼ + stars: | 2023-04-20 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Instagram is the most lucrative platform for sponsored posts, creators said in a new study. According to a report released in March from social-media-management platform Later, more creators are getting paid for sponsored posts on Instagram than for content on other platforms — and they're earning higher rates. Here were five key takeaways from the report, including a break down of creator rates on Instagram:Instagram was the most popular monetization platform among creators. In-feed Instagram posts and reels were the two most common content formats creators in the survey had been paid for, followed by TikTok posts. Here's a break down of the median rates for creators on Instagram, based on the report's analysis of 29,000 posts:

☆ 4 ways artificial intelligence is being used the music industry, even as a debate swirls around AI-generated songs
▼ + stars: | 2023-04-18 | by ( Nhari Djan | Dan Whateley | ) www.businessinsider.com time to read: +2 min

Our list of music startups making AI tools showed the technology can be used in all aspects of the industry. Here are four takeaways on how AI is being used in the music industry right now. Insider recently highlighted 13 music startups using AI to innovate in the industry, based on a mix of nominations from readers and industry experts as well as our reporting. But some founders whose startups are building AI-powered music tools said their products are made to work with the traditional music industry. Here are four ways music startups are using AI tools to innovate in the industry:

☆ 4 ways music startups are using AI tools to innovate in the industry, including to help independent artists break through
▼ + stars: | 2023-04-17 | by ( Nhari Djan | Dan Whateley | ) www.businessinsider.com time to read: +2 min

Our list of music startups making AI tools showed the technology can be used in all aspects of the industry. Music startups are leading the charge in building many of these AI tools. Insider recently highlighted 13 music startups using AI to innovate in the industry, based on a mix of nominations from readers and industry experts as well as our reporting. But some founders whose startups are building AI-powered music tools said their products are made to work with the traditional music industry. Here are four ways music startups are using AI tools to innovate in the industry:

☆ 3 new data points show TikTok's rise as an influencer-marketing platform and its hold on Gen-Z and millennial consumers
▼ + stars: | 2023-04-12 | by ( Nhari Djan | ) www.businessinsider.com time to read: +4 min

Two new reports show TikTok is influencing more purchases among Gen-Z and millennial consumers. TikTok's influence on shopping is growing among young people, according to new data from two reports. Influencer-marketing company IZEA found in a 2022 survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an influencer, ahead of Instagram and YouTube. The findings come as TikTok tests its shopping product TikTok Shop in the US, and recently started allowing creators to earn a commission for driving sales through the app. "This type of content allows brands to showcase their products or services in a more authentic and relatable way."

☆ How an OnlyFans creator has used a 'hot teacher' persona and heavy Reddit promotion to earn $827K in revenue
▼ + stars: | 2023-04-11 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Here's how the couple built their platform, with the help of pay-per-view content and Reddit. The wife and husband duo behind the "@Haute_for_Teacher" OnlyFans account were ahead of the curve when they signed up in September 2019. She uses Anne Bancroft's character in "The Graduate" as an alias, though she said people typically call her by her handle because Mrs. Robinson is a popular name among OnlyFans creators. You need a strong persona to succeed on OnlyFans without showing your faceIt's not easy to run a successful OnlyFans account without showing your face. Robinson also said OnlyFans creators can't take breaks or lose momentum because they risk losing money.

☆ How a 45-year-old OnlyFans star has earned over $1 million in revenue, from posting on 10 subreddits each morning to charging more to see her face
▼ + stars: | 2023-04-06 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

She now shows her face on her $30-per-month premium OnlyFans page, @nofacemom77vip. In the two years she's been posting on OnlyFans, Farrah, 45, has made a total of $1 million before the 20% cut the company takes. Although she is active on Reddit, Farrah does not typically respond to commenters there. Farrah has also grown her platform by collaborating with other content creators, from making videos together to "shoutout" promotions. Faceless OnlyFans creators often have a difficult time building their platformsFarrah has worked with other OnlyFans creators who choose not to show their faces and seen firsthand how tricky it can be to navigate on the platform.

☆ How an OnlyFans creator has made $1 million in revenue by charging more to see her face
▼ + stars: | 2023-04-05 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Farrah is an OnlyFans creator who made $1 million over two years on the platform. If you want to see Farrah's face on OnlyFans, you'll have to pay for it. She now shows her face on her $30-per-month premium OnlyFans page, NoFaceMomvip. In the two years she's been posting on OnlyFans, Farrah, 45, has made a total of $1 million before the 20% cut the company takes. Faceless OnlyFans creators often have a difficult time building their platformsFarrah has worked with other OnlyFans creators who choose not to show their faces and seen first-hand how tricky it can be to navigate on the platform.

☆ How an OnlyFans creator who makes over $73,000 per month promotes her business, from hiring an airplane banner to launching an OFTV show
▼ + stars: | 2023-04-03 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Take OnlyFans creator Steph Mi as an example: In November, she launched an airplane banner over a Phillies baseball game with the her OnlyFans link, "ONLYFANS.COM/STEPHMI." This March, she had around 50,000 subscribers and made $73,000 in the month after OnlyFans took its 20% cut. Through OnlyFans, Mi has built a loyal following that she calls the ArMi, who she often connects with using the OnlyFans livestreaming feature. The Super VIP experience is the highest tier price on Mi's OnlyFans, and costs around $1,500 to $2,500 per month, though she adjusts her prices each month depending on her subscriber growth. "My mother would always call me — she lives in Korea — and talk about her golf day, and I just felt like there was a disconnect," she said.

☆ 13 innovative AI startups creating music tools for artists, record labels, and other creators
▼ + stars: | 2023-03-30 | by ( Nhari Djan | Dan Whateley | ) www.businessinsider.com time to read: +2 min

Insider asked industry pros and readers to tell us which AI music startups showed promise. Artificial intelligence is on the rise in the music industry. Startups and established companies alike are building AI tools to help artists, record labels, and audio engineers work more efficiently. The category is sparking both excitement and apprehension as industry professionals consider AI's potential impact on the creative process. But some industry professionals worry the process of training AI models with song catalogs could lead to a wave copyright violations.

☆ 4 strategies an influencer and creator coach used to grow her business to $380,000 in revenue last year
▼ + stars: | 2023-03-25 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Jade Beason is a full-time content creator and creator coach who used to work in marketing. She earned roughly $380,000 in revenue in 2022 from her coaching business, brand deals, and more. Influencer and creator coach Jade Beason more than quadrupled her revenue in a year. In 2022, she grew her revenue to £312,000, or roughly $380,000, largely through her coaching programs and brand partnerships. Beason shared the four main strategies that helped her grow her business and revenue, which she details in her podcast:1.

☆ How to get a boost on Instagram? Post 6 stories a day and use its in-app tools, says an influencer who meets regularly with the company. Here's her other advice.
▼ + stars: | 2023-03-24 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Some of her tips include posting six Instagram stories a day and posting to the grid once a day. Instagram is pushing content made using its own in-app tools and features, according to a creator who got a rundown from the company. Marietta said the Instagram partner manager she spoke with explained that Instagram is working on its editing tools. Instagram also wants creators to use its other in-app features, including its trending audio instead of "outside music," per Marietta. While nine hashtags on a post used to be ideal, Instagram now suggests three to five hashtags, Marietta said.

☆ 5 hot beauty trends shaping the future of the industry, according to an influencer who advises companies and an investment fund
▼ + stars: | 2023-03-22 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

The fund, called BrainTrust Founders Studio, invests in Black beauty and wellness companies. Newby scouts for the BrainTrust Founders Studio, which helps fund Black founders of beauty and wellness brands, incubate, and scale their businesses. "That would not have been enough time for a brand to to basically create an entire slugging product," Newby said. "I believe, contrary to many, that red carpet and Fashion Week beauty trends still drive a lot," Newby said. Black skincare brands are evolving their formulas, and will lead the clinical skincare industryAs an investor in Black founders, Newby has noticed that Black skincare brands are developing more advanced formulas.

☆ An influencer who scouts for VC firms breaks down 5 beauty industry trends to watch in 2023
▼ + stars: | 2023-03-20 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

The fund is the part of VC firm BrainTrust that invests in Black beauty and wellness companies. Newby shared her top five trends to watch in the beauty industry in 2023. "That would not have been enough time for a brand to to basically create an entire slugging product," Newby said. "I believe, contrary to many, that red carpet and Fashion Week beauty trends still drive a lot," Newby said. Black skincare brands are evolving their formulas, and will lead the clinical skincare industryAs an investor in Black founders, Newby has noticed that Black skincare brands are developing more advanced formulas.

☆ An Instagram influencer shares her 4 key takeaways from private meetings with the company, including that using in-app tools will get you a boost over using others like ByteDance's CapCut
▼ + stars: | 2023-03-16 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Some of her tips include posting six Instagram stories a day and posting to the grid once a day. Influencer Amy Marietta shared this in a TikTok post describing her takeaways from a meeting she had with Instagram earlier this week. (In her original TikTok, Marietta said the new guidance was once a day, but she corrected herself in a follow-up video.) Although Instagram typically pays creators more than TikTok, Marietta said creators may still choose to put their effort into other platforms. "I don't think people are going to stop spending as much time on TikTok and go focus on Instagram," Marietta said.

☆ The 7-page media kit a part-time TikTok influencer with 45,000 followers uses to get deals with brands like NARS Cosmetics and Grey Goose
▼ + stars: | 2023-03-13 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

Blake Newby has been a content creator since 2018 when she started working in beauty editorial. She continued her side hustle as a content creator after leaving her job at Essence in 2022. Here is the media kit she uses to get partnerships with brands. "I have connections within the industry to brand founders and brand owners, and brand chemists. Still, even as a part-time content creator, Newby has been able to secure partnerships with brands like Grey Goose Vodka and Saks Fifth Avenue.

☆ A part-time TikTok influencer with 45,000 followers has landed deals with brands like NARS Cosmetics and Grey Goose. Here's the 8-page media kit the beauty creator uses.
▼ + stars: | 2023-03-10 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

Blake Newby has been a content creator since 2018 when she started working in beauty editorial. She continued her side hustle as a content creator after leaving her job at Essence in 2022. Newby's edge as a fashion, beauty, and lifestyle creator comes from her background covering the beauty and fashion industry. "I have connections within the industry to brand founders and brand owners, and brand chemists. Still, even as a part-time content creator, Newby has been able to secure partnerships with brands like Grey Goose Vodka and Saks Fifth Avenue.

☆ Seeking nominations for the top generative AI startups and tools in the music industry
▼ + stars: | 2023-03-07 | by ( Nhari Djan | Dan Whateley | ) www.businessinsider.com time to read: +1 min

Insider is compiling a list of the top generative AI startups and tools in the music industry. We want to hear from you about the most promising AI tools for labels, artists, and others in the music business. This year, we're looking for the generative AI startups and tools that are transforming the music business. From music generators, to fan engagement tools, to AI music management, we want you to tell us which AI music tools should be on our radar. Please submit your nominations for the most-promising generative AI music startups and tools here by March 14, or enter the information below:

☆ TikTok is by far the best platform for brand engagement, new data shows. Here were 3 other key takeaways from the 136-page report.
▼ + stars: | 2023-03-06 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

A new report from analytics firm Rival IQ breaks down social-media engagement in 2022 by industry. Here are three key takeaways for brands across TikTok, Instagram, Facebook, and Twitter. Brands are getting higher engagement on TikTok than on Instagram, Facebook, or Twitter, according to a new report by social-media analytics company Rival IQ. The brands studied had at least 5,000 followers apiece on Instagram, Twitter, and TikTok, and 25,000 to 1 million followers on Facebook. Sports teams scored the second-highest engagement on Instagram and TikTok, while also having the highest engagement rates across Twitter and Facebook.

☆ BIPOC influencers share 11 brands they love to work with, from Airbnb to Nominal
▼ + stars: | 2023-02-23 | by ( Shriya Bhattacharya | Nhari Djan | ) www.businessinsider.com time to read: +3 min

Brand deals make up the majority of income for many content creators across the US. Insider asked creators to share their favorite brands to work with, why, and how much they made. For the first time, Insider is highlighting 12 brands that creators of color told us they love to work with. Insider asked more than a dozen creators of color to share their favorite brands to work with. Here are 11 brands creators of color recommend working with, listed in alphabetical order:

☆ An OnlyFans creator and stay-at-home mom explains how much she's made in 9 months on the platform and how she uses Reddit to promote her pages
▼ + stars: | 2023-02-20 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

An OnlyFans creator known online as Anne earned $22,000 in nine months on the platform. When Anne started creating content for OnlyFans in August 2021, she made just $82 in her first month on the platform. She's earned $33,000 overall on the platform since 2021. Insider verified Anne's OnlyFans earnings through documentation she provided. "I don't go out there and say 'subscribe to my OnlyFans,'" Anne said. Anne has found her flow on OnlyFans by leaning into what's resonated with fans on Reddit and other platforms.

☆ Pay rates for sponsored TikTok posts have fallen as those on Instagram climb, according to data from 405 influencers. Here are 4 other key takeaways.
▼ + stars: | 2023-02-14 | by ( Sydney Bradley | Nhari Djan | ) www.businessinsider.com time to read: +6 min

Rates for sponsored content on Instagram, overall, exceed those on TikTok, shows a February report published by Hashtag Pay Me. While Instagram rates increased year over year from 2021 to 2022, TikTok pay rates appear to have declined, according to the startup's data. Hashtag Pay Me compared how much money influencers are getting paid on Instagram and TikTok. The average rates for Instagram are about 200% higher than for TikTok, for influencers with similar follower counts. Additionally, brands pay $150 to $900 more on average if they request ownership of the content, according to Hashtag Pay Me.

Insider compiled a list of 15 New York-based startups shaping the creator economy. With its top creator agencies, influencer-led businesses, and content studios, the West Coast is often seen as the hub of the creator economy. But when it comes to creator economy startups, New York is giving Los Angeles and Silicon Valley a run for their money. In the past two years, investors have poured hundreds of millions of dollars into New York-based creator economy startups. We considered factors like customer adoption, fundraising success, and a company's contributions to the creator economy.

☆ 6 key takeaways on how Gen Z's shopping habits are changing with social media, according to a new study from social-commerce giant LTK
▼ + stars: | 2023-02-07 | by ( Nhari Djan | ) www.businessinsider.com time to read: +4 min

It includes findings from an online survey and from LTK's work with brands, creators, and shoppers. The company also shared six trends to watch in 2023, including a surge in short-form video content. Social media is changing the way we shop, both online and in stores, according to a new study by the creator-focused shopping platform LTK. Here are six key takeaways from LTK's report to watch in 2023:Short-form video content will surge. LTK found that video content drove three times the year-over-year growth in gross merchandise value — a measure of total sales — as static content.

☆ USC has an influencer group that helps students get deals with brands like DoorDash and American Eagle. Here's its 7-page pitch deck.
▼ + stars: | 2023-01-30 | by ( Nhari Djan | ) www.businessinsider.com time to read: +4 min

Student organization USC Reach is here to prove that you can finish a degree while furthering your career as a content creator. President Dylan Huey was conflicted about this in 2016 when he was in high school. USC Reach pitches brands with an email template and slide deckWhen contacting brands, Reach typically cold emails companies using the following template. I am currently the President for USC Reach, USC's first and only social media club. Let me know if you have 15 minutes to chat and I'd love to get a partnership between [company] and USC Reach going.

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