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Brands will account for 70% of that spend, with most of the rest coming from so-called collectives, alumni groups that funnel money to athletes, according to Opendorse. Female athletes and meme starsGiven the wide-open field, brands’ strategies with NIL deals vary widely. Jill Cress, chief marketing and experience officer of H&R Block in a 2018 picture. Favorability ratings from both Gen Z consumers and parents of college students rose after the campaign, according to Ms. Cress. Bigger deals aheadNIL deals will likely evolve to often include intellectual property agreements with the schools in question, said Mr. Schwab.

☆ Popeyes meme kid: A decade later, Dieunerst Collin is a college football player who just signed an NIL deal
▼ + stars: | 2023-01-20 | by ( Faith Karimi | ) edition.cnn.com time to read: +7 min

CNN —College freshman Dieunerst Collin’s road to internet meme fame started with a confused side-eye at a Popeyes in New Jersey. Collin, holding a Popeyes lemonade cup, gave the man a sideways glance, wondering why he had a camera in his face. Popeyes announced the deal this month after a social media campaign by Collin and his fans. “From memes to dreams, Dieunerst and Popeyes will grace social media feeds once again.”The partnership started with a call on social mediaThe new partnership is the result of yet another social media moment. A few days later, Popeyes announced the partnership on social media.

A high school football coach in Texas was taken off the job this week after multiple student-athletes had to be hospitalized following a strenuous off-season workout, officials said. Rockwall-Heath HS coach John Harrell was put on paid administrative leave on Tuesday following the workout a week ago Friday that led to player hospitalizations, Rockwall Independent School District representative Renae Murphy said in a statement to NBC News on Friday. Harrell is also athletic coordinator at Rockwall-Heath HS, which is about 25 miles northeast of downtown Dallas. He was named head varsity coach in January 2022 and the Hawks went 7-5 in his season at the helm. The Hawks' final game of the season was a 52-7 loss to DeSoto HS in the 6A DII playoffs on Nov. 17.

☆ How much 2 basketball TikTokers earned from NIL endorsements during a year at a D2 HBCU
▼ + stars: | 2022-10-31 | by ( Colin Salao | ) www.businessinsider.com time to read: +6 min

Brandon and Jayden Beloti are brothers who played basketball for Elizabeth City State University. Each had a few hundred thousand followers on TikTok when new NIL rules kicked in on July 1, 2021. The Beloti brothers played basketball during the 2021-22 season for Elizabeth City State University, a HBCU in Division II of the NCAA. The brothers' TikTok followings helped them easily secure NIL dealsBoth brothers began to balance being creators with their school and basketball lives. The Beloti brothers are now focused on building careers as creators with Zone 6(left to right) Jayden and Brandon Beloti representing Zone 6.

☆ In the college sports pay era, female athletes are emerging as big winners
▼ + stars: | 2022-10-15 | by ( Kaitlin Balasaygun | ) www.cnbc.com time to read: +9 min

At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and amateur athletes are emerging as winners in the early days of the NIL era. "I think most people knew that women athletes in particular were going to see great opportunities," Rishe said. "That's why it's exciting to see, but not surprising to see a lot of female college athletes solidify various and sometimes lucrative NIL deals." Women's social media presence influences dealsClark ranks as the tenth most profitable college women's basketball player and Jones comes in twelfth, according to On3's "College Women's Basketball NIL Rankings." Female athletes already are doing their part in spreading the message about the future of women in sports and as public figures.

☆ Colleges don't want you to know that 'early decision' is actually a rigged game
▼ + stars: | 2022-10-02 | by ( James S. Murphy | ) www.businessinsider.com time to read: +10 min

Through the power of "early decision," which it first started offering for the freshman class of 2017. At many colleges and universities, the acceptance rate for early decision is more than double that of regular decision. But for many disadvantaged students, early decision is more of a nightmare — one more rigged step in a college-admissions process that is already rigged against them. (The school also admitted another 34% or more of its entering class through early action, a non-binding cousin of early decision.) That won't erase the inherently discriminatory aspects of early decision, but it would make it a little fairer.

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

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