PubMatic conducted a layoff last week as part of a plan to focus on growth areas.
PubMatic said it plans to increase its overall head count by 15% despite recent challenges.
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AdvertisementPubMatic, the publicly listed adtech company, last week conducted a layoff as it looks to reorient its business toward growth areas like connected-TV advertising, according to four people familiar with the matter.
"PubMatic is optimizing operations to focus on high-growth areas such as supply path optimization, CTV, and commerce media," the spokesperson said in a statement.
Persons:
PubMatic, —, AdExchanger, Steve Pantelick
Organizations:
Service, CTV
Locations:
New York City, California