The New York Times stands out in the media landscape because of its thriving subscription business as well as opportunities stemming from artificial intelligence applications, according to Deutsche Bank.
Analysts led by Benjamin Soff initiated research coverage of the 173-year-old newspaper's stock with a buy rating and a $65 price target.
"In our view The New York Times' news publishing is differentiated in today's media landscape," Soff wrote in a Wednesday note announcing the call.
NYT YTD mountain NYT shares, year to date Moreover, Soff said the Times can see additional upside tied to AI licensing agreements, noting the company is building out its own internal AI capabilities.
Times shares have added nearly 12% in 2024, building on last year's 50% advance.
Persons:
Benjamin Soff, Soff
Organizations:
New York Times, Deutsche Bank ., Times