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It also represents a significant bridging of the divides between Sony Pictures Entertainment, Sony PlayStation and Sony Music, according to a dozen current and former senior executives interviewed by Reuters. “I defined our identity as a creative entertainment company with a solid foundation on technology,” Sony chief executive Kenichiro Yoshida said. Sony’s “creative entertainment” company approach extends beyond content. A Sony-Honda electric vehicle, scheduled to reach consumers by 2026, is being framed as a rolling showcase of Sony’s entertainment, gaming and camera sensor prowess. This August will bring another test of Sony’s strategy when “Gran Turismo” hits theaters after languishing for 12 years.
Starting this year, Sony movies stream on Netflix after their theatrical and home-entertainment runs. The streamer also is licensing select older movies from Sony's library, such as its past Spider-Man movies. As part of the agreement, Netflix has a first-look option for movies Sony is making directly for streaming or planning to license for streaming. Sony movies have dominated consumer engagement on Netflix. 9)The chart below illustrates the top 10 most in-demand movies on Netflix over the last 90 days:
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