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☆ CNBC Daily Open: Le Pen's 28-year old protégé
▼ + stars: | 2024-06-20 | by ( Abid Ali | ) www.cnbc.com time to read: +3 min

This report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. China holds rates, stocks dipMarkets in the Asia-Pacific region were trading mostly lower after the People's Bank of China held interest rates unchanged. Russia-North Korea partnershipRussia and North Korea signed a "comprehensive strategic partnership" deal on Wednesday, including a mutual defense pact, during President Vladimir Putin's first state visit to North Korea in 24 years. Musk clarifies remarksElon Musk attempted to clarify his controversial remarks after advertisers threatened to leave X. Musk previously told advertisers to "go f--- yourself."

Persons: Hai Precision Industry —, Foxconn —, Australia's, Guzman Y Gomez, Vladimir Putin's, Putin, Kim Jong Un, CNBC's Holly Ellyatt, Elon Musk, Musk, Goldman Sachs Organizations: New York Stock Exchange, CNBC, People's Bank of China, CSI, Hai Precision Industry, Nikkei, of England, Cannes Lions Locations: New York City, China, Asia, Pacific, Seng, Taiwan, Russia, North Korea, Ukraine, Cannes, France, Europe

☆ Elon Musk is trying to woo advertisers after telling them to ‘go f–k yourself’
▼ + stars: | 2024-06-20 | by ( Oliver Darcy | ) edition.cnn.com time to read: +4 min

New York CNN —Elon Musk told advertisers last year to “go f**k yourself.” This year, he is showcasing a much different attitude. The erratic billionaire, realizing that he very much needs major advertisers to power X, was in the South of France on Wednesday, attending Cannes Lions, the world’s largest advertising festival. Put together, it’s is no mystery why major brands have taken their advertising dollars elsewhere. Musk even said at the time that the damage to X’s bottom line was so great, it could eventually kill the company. Musk likely does not want to see the platform go the way of the woolly mammoth, which is why he is now trying to woo advertisers back.

Persons: New York CNN — Elon Musk, Mark Read, Musk, —, ” Read, Andrew Ross Sorkin, hadn’t, “, ” Musk, X, it’s, ”, Joe Biden’s, Donald Trump Organizations: New York CNN, France, Cannes Lions, WPP, SpaceX, Associated Press, Washington Post, Democratic Party, Republicans Locations: New York, South, Israel, Mexico, Washington

Musk’s mission to CannesAs advertising moguls traveled to southern France this week for the Cannes Lions festival — an annual rosé-filled celebration of their industry — the biggest guest was someone who had crudely told many of them to get lost. Elon Musk and his top lieutenant, Linda Yaccarino, were on hand to persuade brands to return to X in a bid to bolster their beleaguered ad business. A reminder: At the DealBook Summit, he lashed out at advertisers who had pulled back from X after he had endorsed an antisemitic conspiracy theory. of the ad giant WPP, asked Musk about the incident onstage on Wednesday, the X owner responded that he wasn’t referring to all advertisers. “Advertisers have a right to appear next to content that they find compatible with their brands,” Musk said.

Persons: Elon Musk, Linda Yaccarino, Musk, Mark Read, ” Musk Organizations: Cannes, Cannes Lions, WPP Locations: France

☆ Elon Musk softens 'go f--- yourself' comment as he tries to woo advertisers back to the platform
▼ + stars: | 2024-06-19 | by ( Ryan Browne | ) www.cnbc.com time to read: +1 min

At the Cannes Lions advertising festival in Cannes, France, Musk was asked by WPP CEO Mark Read why he told advertisers threatening to pull ads from the platform late last year to "go f--- yourself." Musk said it was meant as a general point on free speech rather than a comment to the wider advertising industry. "In some cases, there were advertisers who were insisting on censorship," Musk said. "We're going to support free speech rather than agree to be censored for money which I think is the right moral decision," he added. He was joined by Linda Yaccarino, X's CEO and former chairman of global advertising and partnerships for NBC Universal.

Persons: Musk, Elon Musk, Mark Read, Linda Yaccarino Organizations: Cannes Lions, WPP, Cannes, NBC Universal Locations: Cannes, France

☆ Elon Musk really doesn't want to live forever
▼ + stars: | 2024-06-19 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +1 min

Elon Musk isn't interested in living forever. In a recent interview, Musk said if people live too long they inhibit new ideas. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementUnlike some of his contemporaries, Elon Musk isn't interested in living forever. "If we live for too long, I think it does ossify society.

Persons: Elon, isn't, Musk, —, Elon Musk isn't, hadn't, Mark Read Organizations: Service, Cannes Lions International, Creativity, WPP, Business

☆ Advertising is now a 'meritocracy' in the wake of social media, Resy co-founder Gary Vaynerchuk says
▼ + stars: | 2024-06-19 | by ( Jenni Reid | ) www.cnbc.com time to read: +1 min

Social media algorithms have led to a more meritocratic advertising landscape that the industry has been slow to catch up with, according to VaynerMedia CEO Gary Vaynerchuk. "The social media I grew up with... it was more like email marketing," the agency executive told CNBC's Tania Bryer at the Cannes Lions festival, a major fixture in the advertising world's calendar. Vaynerchuk co-founded restaurant booking platform Resy and was an early investor in the X social media platform, formerly known as Twitter. "Now we live in a world of social media over the last two, three years, five years, where the AI algorithms that give you the For You page, the content is finding the audience." "For You" is a feature of Chinese-owned social media app TikTok which serves a scrollable stream of videos based on trending content and on users' past usage of the app.

Persons: Gary Vaynerchuk, CNBC's Tania Bryer, Vaynerchuk Organizations: Cannes Lions

☆ Elon Musk says he wants Optimus to be a 'good looking robot' that people think of as a friend
▼ + stars: | 2024-06-19 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +1 min

Elon Musk says he wants Tesla's humanoid robot to be considered a friend. Musk discussed the robot's potential at the Cannes Lions International Festival of Creativity. AdvertisementElon Musk wants you to think of Tesla's Optimus robot as a friend. Speaking at the Cannes Lions International Festival of Creativity, Musk discussed Tesla's ambitions for its humanoid robot. "I think people will start to regard their personal Optimus robot as sort of a friend," he said, likening it to characters from pop culture like Star Wars' robot R2-D2.

Persons: Elon Musk, Musk, — Organizations: Cannes Lions International, Creativity, Service, Business

☆ Elon Musk sure wants people to know he was the one to name OpenAI
▼ + stars: | 2024-06-19 | by ( Kiera Fields | ) www.businessinsider.com time to read: +1 min

Billionaire Elon Musk spoke to WPP CEO Mark Read in an interview at Cannes Lions on Wednesday. On the topic of the future of AI, Musk reminded the audience he cofounded OpenAI as a nonprofit. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementElon Musk reminded the audience at Cannes Lions on Wednesday that he was the person to name OpenAI as he made a jab at the direction the company has taken since then. Musk took to the festival stage as a guest speaker in an interview with WPP CEO Mark Read, where he discussed technical innovation.

Persons: Elon Musk, Mark Read, OpenAI, —, Musk, Read Organizations: WPP, Cannes Lions, Service, Business

☆ Hollywood is facing a dire threat: sports
▼ + stars: | 2024-06-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

AdvertisementSports media rights have never been more expensive, but media companies keep paying up. The number of TV shows across the industry has been declining since the 2022 end of the Peak TV era. Media companies have been aggressively pursuing other secondary sports to maintain their value to distributors and advertisers, as Warner Bros. All this has dire implications for entertainment budgets, which media companies have already been trimming after overspending to build streaming businesses. AdvertisementRelationships with the top people in sports will likely be a bigger factor in leadership at media companies moving forward.

Persons: —, Doug Shapiro, Shapiro, Seth Meyers, Spencer Wang, David Levy, — it's, Levy, it's, Jonathan Miller, WBD, Michael Kassan, Mark Lazarus, Media Group's, John Kosner, Ed Desser, Sports doesn't, David Zaslav, Alex Iosilevich Organizations: Service, NBA, Business, Turner Broadcasting, Apple, Google, Street Journal, NBC, ESPN, Amazon, Warner Bros, NFL, Comcast, Netflix, Nielsen, Turner Networks, Horizon, Entertainment, Marvel, Star, Integrated Media Co, Hollywood, Media, Warner Bros . Discovery, Sports, Cannes Lions, Turner, TNT, TBS, Premier League, WWE

☆ The cost of sports content is soaring — and it could mean big cuts in Hollywood budgets
▼ + stars: | 2024-06-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

Read previewSports has increasingly become the star of the show for big TV companies, and its ascent is sending a shiver down Hollywood's spine. AdvertisementSports media rights have never been more expensive, but media companies keep paying up. The number of TV shows across the industry has been declining since the 2022 end of the Peak TV era. Media companies have been aggressively pursuing other secondary sports to maintain their value to distributors and advertisers, as Warner Bros. AdvertisementRelationships with the top people in sports will likely be a bigger factor in leadership at media companies moving forward.

☆ Hardware is Wall Street's new favorite bet
▼ + stars: | 2024-06-17 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at the Apple-Google partnership that shows why hardware has become Wall Street's new favorite bet . The big storyHardware is hotGetty Images; Chelsea Jia Feng/BISoftware may still eat the world, but only with the help of some serious hardware. But generative AI has put a considerable spotlight on a less sexy part of tech: hardware. That's playing out in the stock market, where hardware tech stocks have outperformed software tech stocks by 30 percentage points this year , writes BI's Matthew Fox.

Persons: —, Chelsea Jia Feng, Marc Andreessen's, Hugh Langley, That's, BI's Matthew Fox, it's, Steve Schwarzman, Jon Gray, Brian Ach, Tyler Le, Andy Sieg, Merrill Wealth, Dan Sundheim, Chris Tuite, Trump, Elon Musk, hasn't, Jimmy Simpson, they're, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Annie Smith, Amanda Yen Organizations: Service, Elon, Apple, Business, Apple Intelligence, OpenAI, Google, Microsoft, Amazon, Oracle, Street, Nvidia, Broadcom, Blackstone, Merrill, D1 Capital, YouTube, Netflix, BI, Cannes Lions, advertising's Locations: That's, New York, London

☆ AI Is Set to Dominate Cannes Lions Ad Festival This Year
▼ + stars: | 2024-06-13 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Read previewArtificial intelligence is expected to be the topic du jour at Cannes Lions this week, when the ad industry descends on the French Riviera for its annual shindig in the sun. Businesses are exploring how they can use AI to perform tasks like copywriting, research, and automating their ad campaigns. A Cannes Lions spokesperson said the festival is expecting 12,000 delegates, though many more ad execs and vendors forgo the official festivities to hobnob at the fringe events. Cannes Lions has set its own rules around AI. "Those who will win will figure out the right mix of AI plus the right influencers plus the right concepts," MediaLink's Wagman said.

Persons: —, there's, Klarna, Wayne Levings, Mark Wagman, Wagman, Jessica Apotheker, Apotheker, Scarlett Johansson, David Droga, Mira Murati, Vidhya Srinivasan, Alexander Chen, Greg James, Publicis, Anthony Yell, Razorfish, Yell, BCG's Apotheker, Queen Latifah, Lando Norris, John Legend, Chrissy Teigen, Deepak Chopra, Jason, Travis Kelce, Lenny Kravitz, Janelle Monáe, MediaLink's Wagman Organizations: Service, Cannes Lions, Lions, Business, Cannes, United Talent Agency, Google, Microsoft, Adobe, Boston Consulting Group, Palais, Accenture, OpenAI, Google Creative, North America, Publicis Groupe, influencers Locations: Americas, MediaLink, Cannes

☆ Elon Musk is going to try courting advertisers. Again.
▼ + stars: | 2024-06-11 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

Elon Musk, who has a ... complicated relationship with advertisers, is going to appear at a big ad conference. It's pretty standard for tech companies to court advertisers at the Cannes Lions event in France. AdvertisementLast fall Elon Musk told advertisers to go fuck themselves. Maybe he has a different message now: The man who bought Twitter, turned it into "X," and saw his advertising revenue plummet, is heading to the Cannes Lions ad summit in France next week. WPP, one of the world's biggest ad companies, said Musk will appear at an event with WPP CEO Mark Read on June 18.

Persons: Elon Musk, —, Mark Read Organizations: Cannes Lions, Service, Twitter, WPP Locations: France

☆ Spotify raises prices of premium subscription plans
▼ + stars: | 2024-06-03 | by ( Ashley Capoot | In | ) www.cnbc.com time to read: +1 min

Spotify announced on Monday it is increasing the cost of its premium subscription plans in the U.S., marking the Swedish music-streaming company's second price hike in a year. U.S. Spotify users will be notified about the new change to their subscription over the next month. A "Duo" plan will cost $16.99, and a "Family" plan will cost $19.99. In July 2023, Spotify increased the price of its Individual offering to $10.99. It also increased the prices of its Duo plan, Family plan and Student offering to $14.99, $16.99 and $5.99, respectively.

Persons: Daniel Ek Organizations: Spotify, Cannes Lions Locations: Cannes, France, U.S

☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
▼ + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +9 min

After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.

Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin

☆ Why is a South American beer brand going viral? The answer's simple: Star Wars
▼ + stars: | 2024-03-06 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

In 2003, the brand edited ads into a broadcast of the Star Wars trilogy. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThe latest brand getting attention on social media isn't Stanley — it's a South American beer creatively edited into a Star Wars broadcast 20 years ago. On X, formerly known as Twitter, users started sharing clips from the original Star Wars trilogy last week. The clips look normal — until a bottle or can of Cerveza Cristal beer suddenly appears in the shot.

Persons: —, isn't Stanley — it's, Cristal, Obi, Wan Kenobi, Luke Skywalker, Wan, 🛸, ," the Organizations: Wars, Service, Star Wars Locations: American, Chile, pic.twitter.com

☆ Former TikTok executive sues the company for alleged gender and age discrimination
▼ + stars: | 2024-02-09 | by ( Clare Duffy | ) edition.cnn.com time to read: +6 min

New York CNN —A former TikTok senior executive is suing the company alleging that she experienced discrimination based on her age and gender during her three years working for the company. Puris also alleges the company inadequately responded after she says she reported having been sexually harassed at an event she attended for work. TikTok told Puris she had been fired for “performance reasons,” according to the complaint. Puris’ lawsuit is not the first time the social media giant has come under fire for alleged discrimination. “In addition, after Ms. Puris’ protected complaints, TikTok began minimizing her in the Company and important decisions affecting her team were made without her input,” the complaint states.

Persons: New York CNN —, Katie Puris, Puris, TikTok, ”, Puris “, “, Shou Chew, Chew Organizations: New, New York CNN, TikTok, Court, US, Employment, Commission, Black, CNN, Opportunity Commission, Facebook, Google, Company, Cannes Lion, Business Solutions Locations: New York, Southern, York, TikTok, United States, China

☆ Ex-TikTok executive says she was fired because she 'lacked the docility and meekness' required of women at the company
▼ + stars: | 2024-02-08 | by ( Natalie Musumeci | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewAn ex-managing director at TikTok has accused the company behind the popular social media app and its China-based owner of unlawfully firing her because the corporate big-wigs deemed she "lacked the docility and meekness" required of women working there. "Zhang and other corporate executives determined that Ms. Puris lacked the docility and meekness specifically required of female employees," the complaint says. "By the second quarter of 2021, it became very evident that Ms. Puris was on Lidong Zhang's 'kill list,'" the lawsuit says. "Part of Lidong Zhang's 'kill list' approach was to build a case against any employee he placed on the list and instruct other employees to do the same."

Persons: —, Katie Ellen Puris, Lidong Zhang, ByteDance, Puris, United States —, Zhang, TikTok, Marjorie Mesidor, Monica Hincken Organizations: Service, Business, TikTok's New, TikTok Inc, Google, Facebook, Cannes Lions, Cannes Lion Locations: TikTok, China, New York, Beijing, TikTok's New York, United States, France, Lidong

☆ Martha Stewart made a baked apple and flan for her fellow inmates while they were all in jail, says a woman who served time with the celeb
▼ + stars: | 2024-02-02 | by ( Amanda Goh | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewA couple of months behind bars didn't stop Martha Stewart from partaking in one of her favorite hobbies. People obtained an exclusive clip from a new CNN miniseries, "The Many Lives of Martha Stewart," in which several people recounted what it was like being in prison with Stewart. She served five months in Federal Prison Camp Alderson in West Virginia and another two years of supervised release. A representative for Stewart did not immediately respond to a request for comment from BI sent outside regular business hours.

Persons: —, Martha Stewart, Stewart, Meg Phipps, Martha, Phipps, we're, Snoop Dogg Organizations: Service, CNN, Federal, Business, Cannes Lion, BI Locations: Alderson, West Virginia

☆ Meta says it will appeal US judge's ruling in privacy fight with FTC
▼ + stars: | 2023-11-28 | by ( Companies Need To Integrate Climate Reporting Across Functions To Comply With California S New Law | Henry Engler | October | ) www.reuters.com time to read: +2 min

A Meta logo is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 19, 2023. Judge Timothy Kelly of the U.S. District Court for the District of Columbia denied a motion filed by Meta on Monday for the court to hear the dispute with the Federal Trade Commission (FTC). Meta in a court filing on Tuesday said it would appeal Kelly's decision to the U.S. Court of Appeals for the District of Columbia. The dispute started in May when the FTC proposed changing a settlement reached in 2019 that required Facebook, which became Meta in 2021, to pay $5 billion. The FTC said it would tighten the 2019 settlement to bar Meta from making money off data collected on users under age 18, including in its virtual reality business.

Persons: Eric Gaillard, Timothy Kelly, Diane Bartz, Mark Porter, Richard Chang Organizations: Cannes Lions International, Creativity, REUTERS, WASHINGTON, Facebook, U.S, District of Columbia, Meta, Federal Trade Commission, U.S ., Appeals, FTC, Thomson Locations: Cannes, France, U.S

☆ Exclusive: Meta's head of augmented reality software stepping down
▼ + stars: | 2023-11-17 | by ( Katie Paul | ) www.reuters.com time to read: +3 min

REUTERS/Eric Gaillard/File Photo Acquire Licensing RightsNEW YORK, Nov 16 (Reuters) - Meta's (META.O) head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's progress in developing a custom operating system for its planned AR glasses. A Meta spokesperson confirmed Box would be leaving the company at the end of this week and said he was doing so for personal reasons. It aims to ship its first AR glasses to consumers in 2027. The Meta spokesperson declined to address the roadmap or whether the OS that Box's team was building would be in the first generation AR glasses. Box is known for having led the creation of the Xbox One operating system and later heading Microsoft's core operating system group, which works across all Windows products.

Persons: Eric Gaillard, Don Box, Mark Zuckerberg, Andrew Bosworth, Meta, Katie Paul, Kenneth Li, Daniel Wallis Organizations: Cannes Lions International, Creativity, REUTERS, Meta, Reuters, Labs, Microsoft, Xbox, Thomson Locations: Cannes, France

A logo of Spotify is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 20, 2023. Spotify has been an early adopter of AI, which it used for music recommendation algorithms a decade earlier. The Swedish company is now aiming to use LLMs to replicate that across its non-music content such as podcasts and audiobooks. The music streaming giant has been looking to boost its earnings by increasing its slate of revenue-generating formats such as podcasts and audiobooks. With the expanded Google partnership, Spotify is also exploring the use of LLMs to provide a safer listening experience and identify potentially harmful content.

Persons: Eric Gaillard, Google Bard, Gustav Söderström, Supantha Mukherjee, Savio D'Souza Organizations: Spotify, Cannes Lions International, Creativity, REUTERS, Rights, Google, Thomson Locations: Cannes, France, Rights STOCKHOLM, Swedish, Stockholm

☆ Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
▼ + stars: | 2023-10-30 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Ad holding company Omnicom says it expects Flywheel Digital to make it more competitive in e-commerce and retail media services. Photo: Omnicom GroupAdvertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net cash purchase price of approximately $835 million, in what it says is its biggest acquisition ever. Flywheel is the digital commerce arm of Ascential , a U.K.-based business-to-business media, events and analytics company that owns the Cannes Lions advertising festival. Flywheel offers services designed to help brands sell on digital marketplaces operated by companies including Amazon .com, Walmart and Alibaba .

Persons: Omnicom Organizations: Cannes Lions, Walmart Locations: U.K

The company posted a third-quarter operating income of 32 million euros ($34.1 million), its first quarterly profit since 2021, helped by a higher gross margin and lower marketing and personnel costs. "We believe moving forward, we should see pretty consistent growth in our operating income," its Chief Financial Officer Paul Vogel said. It forecast operating income of 37 million euros in the current quarter. Revenue rose 11% to 3.36 billion euros, beating estimates of 3.33 billion. Analysts were expecting a forecast of 232.4 million premium subscribers and revenue of 3.69 billion euros.

Persons: Eric Gaillard, Paul Vogel, Daniel Ek, Vogel, Supantha Mukherjee, Kirsten Donovan, Jan Harvey Organizations: Spotify, Cannes Lions International, Creativity, REUTERS, Companies, Reuters, Thomson Locations: Cannes, France, STOCKHOLM, LSEG, Stockholm

☆ Why sports marketing is a growth area, according to Stagwell’s Mark Penn
▼ + stars: | 2023-10-06 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhy sports marketing is a growth area, according to Stagwell’s Mark PennThe U.S.-based global marketing network, Stagwell, took over the beach at Cannes Lions 2023. CNBC’s Tania Bryer visits Stagwell’s Sport Beach to talk to the company’s chairman and CEO, Mark Penn.

Persons: Mark Penn, CNBC’s Tania Bryer Organizations: Cannes Lions Locations: U.S, Stagwell’s

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