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☆ Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz
▼ + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

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☆ SAP's CMO Julia White learned early in her career about leading teams through change, and owning up to mistakes
▼ + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

☆ Slowing down will enable you to move faster says Lego CMO Julia Goldin
▼ + stars: | 2024-06-24 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

☆ A learning mindset is critical for success says Haleon's US CMO Katie Williams
▼ + stars: | 2024-06-24 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

☆ Delta CMO Alicia Tillman says the best advice she received when starting her role was "don't run too fast"
▼ + stars: | 2024-06-24 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

☆ LinkedIn CMO says AI gives its members better tools to help find the perfect job
▼ + stars: | 2024-06-24 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

☆ The CMO is "the voice of the customer," according to Lenovo's Emily Ketchen
▼ + stars: | 2024-06-24 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

☆ Success comes from being true to yourself and to the brand according to NAACP CMO Aba Blankson
▼ + stars: | 2024-06-24 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

☆ I quit bartending at Twin Peaks to start my marketing career. Within 3 years, I was a CMO earning double my former income.
▼ + stars: | 2024-06-20 | by ( Perri Ormont Blumberg | ) www.businessinsider.com time to read: +5 min

AdvertisementWhen I first started working at Twin Peaks, I was young and extremely shyI was grateful for my first few years at Twin Peaks. The Twin Peaks in Tennessee, where I worked, valued the size of my pants over my work ethic. I also briefly worked at a Twin Peaks location in Florida, and it was the same. I started at StaySense 2021I was hired and started a marketing internship at StaySense in the summer of 2021. My only regret is not leaving my service industry job sooner to start my marketing career.

Persons: —, Brittany Betts, It's Organizations: Service, StaySense, Guesty, Business, Hooters Locations: Nashville, Twin, Tennessee, Florida

Dara Treseder, CMO, AutodeskAutodeskSince joining Autodesk in 2022, Treseder has been instrumental in driving brand awareness for the design industry software company, boosting new business, and increasing customer satisfaction scores. Her efforts have helped Autodesk exceed its marketing-contributed pipeline targets by 41% and increase campaign conversion rates by 30%, the company said. In 2023, Treseder led five attention-grabbing brand activations that reached 178 million people, improved brand reach by 4%, and boosted web traffic referrals from social media by 44%. Treseder has also been shepherding the launch of Autodesk's generative AI 3D-modeling technology. Treseder has been particularly successful in driving growth for Autodesk's education business, with users increasing by 20 million since she joined the company.

Persons: Dara Treseder, Treseder, That's Organizations: Autodesk Autodesk, Autodesk, Marvel, New York Times, Design, Howard University, Public Health Institute, Autodesk Foundation Locations: Las Vegas, South Africa

☆ How Gen Zers dine out: From spicy food to menu hacks
▼ + stars: | 2024-06-14 | by ( Grace Dean | ) www.businessinsider.com time to read: +7 min

They love to customize their food, they're suckers for a menu hack, and they crave spicy dishes, restaurant executives and experts say. Menu hacks fly on social mediaGen Zers are more inclined to try out menu hacks, creating new dishes using items already available on the menu. AdvertisementAt Caribou Coffee, younger customers — Gen Alpha, Gen Zers, and younger millennials — are most likely to modify their drinks, CMO Erin Newkirk told BI. They crave spicy foodGen Zers are big fans of spicy food, executives previously told BI. In a 2022 poll by Morning Consult , US Gen Z respondents listed chicken as their second-favorite food overall, behind only pizza.

Persons: —, Gen, Taylor Swift, Zers, They're, Joe Labombardo, It's, Alessandro Biascioli, Lizzy Freier, Tom Boland, he'd, Boland, Piper Sandler, Justin Sullivan, Labombardo, Gen Z, Alpha, Gen Zers, millennials, Erin Newkirk, Andy Rebhun, Kuttig, Gen Zs, pao, it's, Liang Lim, Cane's, Joe's, Z, they're, Caribou's Newkirk Organizations: Service, Business, Higher, Getty, Bojangles, Coffee, El Pollo, Morning, Piper, Foods Locations: Chipotle, Nashville

☆ NICE CMO Einat Weiss on How Marketers Use AI to Make Faster Decisions
▼ + stars: | 2024-06-11 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: 1 min

Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. "One of the things that we see now that is becoming better and better is the ability to use AI to understand consumer intent," Weiss tells Business Insider. "This helps us as marketeers to have a much more outside-in view when we plan campaigns, when we think about messaging, when we think about what would resonate — this really helps to create it correctly based on what customers are looking for versus sometimes what we want to market to them."

Persons: Einat Weiss, Weiss Organizations: NICE

☆ It’s gonna be a hot, hot summer. Spicy snack foods and drinks are bringing the heat
▼ + stars: | 2024-06-02 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +8 min

“The spicy trend is here to stay,” Sally Lyons Wyatt, packaged goods and foodservice industry advisor with market research firm Circana, said in an interview with CNN. Spicy plus sweet give you “Swicy.” And yes, brands are trying to make it a thing as they look for ways to stretch out the spicy trend. Starbucks in the spring also introduced limited-time hot honey drinks, made with wildflower honey infused with chili peppers, such as Hot Honey Affogato and Hot Honey Espresso Martini to the menu at its Starbucks Reserve roasteries and select US stores. Nestle has also trotted out recent spicy innovations such as California Pizza Kitchen’s hot honey croissant crust pizza, Stouffer’s spicy nacho mac and Hot Pockets x Hot Ones. “Americans have made cult-favorites out of condiments like Sriracha and hot honey.

Persons: ” Sally Lyons Wyatt, ” Lyons Wyatt, Millennials, Gen Z, Gen Alpha, ” Lyons, Gen, Martini, ”, Lyons Wyatt, Jennifer Creevy, WGSN, Jeff Gritchen, Alpha, Creevy, “, ” Creevy, Mustafa Shamseldin, “ We’ve, Nestle, Primo, nacho, Varchasvi Singh, ” Singh Organizations: New, New York CNN, Walmart, Target, CNN, Starbucks, Disney California, MediaNews, Orange, Register, USA Pepsico, Foods, Pepsico, ” Nestle, Nestle, Tombstone, Mintel Locations: New York, America, Sonoma, Anaheim , California, Korea, “, Tombstone, USA, North America, California

☆ I spent a day with Chevrolet's two new electric cars. They may not be enough to turn the EV tide.
▼ + stars: | 2024-06-01 | by ( Nora Naughton | ) www.businessinsider.com time to read: +4 min

Read previewChevy's electric aspirations are about to meet their toughest test yet with the launch of the Silverado EV and the Equinox EV. All of this adds up to the security that today's EV shopper is looking for, Majoros told me in an interview. The RST First Edition Silverado EV, which is on sale now, goes for $94,500. Equinox EV is a step in the right direction, but can it beat a hybrid? That could be bad news for Chevy dealers and Equinox EV, which might lose out in a comparison with Ford's or Toyota's hybrids.

Persons: —, Steve, Majoros, you've, it's, Ford's, Elon Organizations: Service, Silverado EV, GM, Business, Chevrolet, Motors, Silverado, Equinox Locations: Detroit

☆ Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more work, saving millions
▼ + stars: | 2024-05-30 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +6 min

Read previewKlarna's CEO seemingly touched a nerve on social media with a post about how the company saved millions by using AI to cut costs and do the marketing work human employees previously did. "Our in-house marketing team is HALF the size it was last year but is producing MORE!" AdvertisementHe also wondered aloud at the impact AI will have on creative industries and those working in marketing. Advertisement"If you still had a bigger marketing team, they probably would've advised you not to post this," one person said. "Flexing that you fired half of your marketing team is just really bad," another added, alongside a clown emoji.

Persons: —, Sebastian Siemiatkowski, OpenAI's DALL, Siemiatkowski, would've, Klarna, ioAhxkNS8I — Sebastian Siemiatkowski, David Sandstrom Organizations: Service, Business, Wall

☆ I had nightmares and started drinking heavily because I was so burned out at work. Quitting was the only way out.
▼ + stars: | 2024-05-30 | by ( Jamie Killin | ) www.businessinsider.com time to read: +8 min

Harley Davidson was my first opportunity to work on the client side of marketing, not the agency side. AdvertisementThis pattern became more unhealthy at Harley Davidson. He was telling me, "You're going to be the president of Harley Davidson. Shortly after, I started drinking heavily to cope with the stress and help myself fall asleep. AdvertisementI quit Harley Davidson in September 2016, and I stopped having nightmares.

Persons: —, Shelley Paxton, Hagen Dazs, I'd, Harley Davidson, wouldn't, You've, Harley, I've Organizations: Service, Business, Boston College, AOL, Visa, Global Integrated Marketing, Omnicom Media Locations: Minneapolis, East, Boston, Chicago, Europe, Istanbul, United States, Shanghai, France, New Zealand, Canada, Italy

☆ These tiny EVs are making a big impact
▼ + stars: | 2024-05-17 | by ( Tom Carter | ) www.businessinsider.com time to read: +4 min

Here are some of the tiny EVs making a splash in Asia and Europe. AdvertisementChief among those is the Seagull, a tiny EV that can go 305 km on a single charge and costs $11,000. SOPA Images/Getty ImagesJapan has long had a soft spot for tiny EVs, known as Kei cars — and the Nissan Sakura is one of the most popular. BITechnically speaking, the Citroen Ami isn't an electric car at all, but an "electric quadricycle." The tiny microcar has been on sale in Europe since 2021, with a UK launch mooted for later this year.

Persons: —, Nissan Sakura, Tesla, Aly Song, Reuters BYD, Elon, HECTOR RETAMAL, Citroen Ami, Citroen Ami isn't, Ami, Merlin Ouboter Organizations: Service, Nissan, Tesla, Ford, Business, Reuters, SAIC, General Motors, Japan, Citroen, BI, Getty Locations: China, Japan, Europe, Asia, Guang, Shanghai, France, London, Swiss

☆ How Tubi grabs Gen Z viewers by tapping into its fan base, multicultural programming, and more
▼ + stars: | 2024-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

TubiHow Tubi found a Gen-Z audienceTubi, which was acquired by Fox in 2020 for $440 million, didn't deliberately aim at Gen Z when it started in 2014. Because Gen Z spends so much time on social media, they're used to entertainment being free. "Gen Z is orienting themselves around shared interests, subculture interests. The plan is to turn fans into promotors, recognizing that Gen Z is heavily influenced by their friends' recommendations; the initiative is in beta. My thesis is not that people are going to cancel their Netflix subscriptions and go running to Tubi," Parlapiano said.

Persons: Tubi, Peacock, Max, Gen, Nicole Parlapiano, It's, it's, Rupert Murdoch, Fox, There's, didn't, they're, Parlapiano, we've, Carter, Anne Hathaway, Bijou Phillips, Joseph Gordon, Levitt, Chris Baker, Issa Rae's, Bridgerton's, Nicola Coughlan Organizations: Service, Fox, Nielsen, Disney, Hollywood, Business, YouTube, Netflix, FAST, ColorCreative, promotors Locations: Tinder, Tubi

☆ How Fox's Tubi captured Gen Z's attention and became the fastest-growing streaming service
▼ + stars: | 2024-05-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

☆ How soccer club Juventus is becoming one of the leading sports brands on social media despite 'tough times' on the pitch
▼ + stars: | 2024-05-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Juventus is a 127-year-old Italian soccer club with a long history of success. With 32.7 million followers, Juventus' account is the fifth-most-followed soccer team on the platform, and its audience is bigger than that of the NBA or WWE. It's also the sixth in the world across all social media, according to data from the soccer analysis platform Football Benchmark. From left: Juventus players Wojciech Szczęsny and Kenan Yıldız with YouTuber Celine Dept during the launch day of Juventus Creator Lab. One of the areas of the new Juventus Creator Lab.

Persons: It's, Juventus, Mike Armstrong, Cristiano Ronaldo, Paulo Dybala, Armstrong, Filippo Alfero, he's, we've, fandoms, it's, Wojciech Szczęsny, Kenan Yıldız, Celine, Daniele Badolato Organizations: Juventus, UEFA Champions, NBA, WWE, Business, Juventus FC, Amazon Prime, YouTube, EA Sports, Getty, Juventus FC At Locations: Italian

☆ How much influencers charge for sponsored posts, Gen Z views on AI influencers, and other key takeaways from new influencer-marketing data
▼ + stars: | 2024-05-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .

Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, —, influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook

☆ How AI is changing OnlyFans and adult content creation, from chatting to 'AI twins,' and where the future is headed
▼ + stars: | 2024-05-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +12 min

Many AI adult influencers have turned to OnlyFans competitor Fanvue to monetize their content. MySentient has been investing in creating "sentient" AI chatbots based on people that range from adult creators like Amouranth to Jesus. Elaina St James has used different AI tools to generate images of herself in different contexts and outfits. To create these characters, they use a variety of AI tools, including Unstable Diffusion, an AI image generator that focuses on NSFW content. Others see the power of AI but also the issues it could create for the adult industry as a whole.

Persons: Riley Reid, Ana Levy, Isla Moon, Jada Sparks, Fanvue, it's, OnlyFans, Fortune, Riley Reid's Clona, immortalize, Riley, MySentient, Amouranth, Jesus, Reese Leysen, Leysen, We've, Robert Weiss, that's, she'd, James, Elaina, James Level, —, Eva AI, MyClub.ai, Eva, MyClub, Jessica Moore, Elaina St James, St James, Zoe Fox, Aika Kittie, Margot Robbie, Influencer Sophie Annaston, she's, Sophie Annaston, who's, It's, Charles Lyle Organizations: Business, MyClub, AVN, Media Locations: Philippines, India, Pakistan, Canada, Spanish, Fanvue, Lipa

☆ Emotion could be a better way to measure brand value
▼ + stars: | 2024-05-06 | by ( Billee Howard | ) www.businessinsider.com time to read: +5 min

Marketing has long struggled to establish an standard measurement for brand value. AdvertisementThe number one thing on the minds of CMOs in 2024 is proving measurable brand value. There have been many ways of assessing brand value in the past including revenue, the value of future net earnings, and net promoter scores. Some new disruptive thinking on brand value deserves consideration — the power of emotion. The power of emotion — the Equinox exampleEmotion is the new currency driving quantifiable brand growth.

Persons: —, Julia Klim, Equinox's, Klim, Billee Howard Organizations: Service, Gartner Locations: Brandthro

☆ Goldman Sachs just refreshed its conviction lists of global stocks — giving one 67% upside
▼ + stars: | 2024-05-06 | by ( Amala Balakrishner | In Amala-Balakrishner | ) www.cnbc.com time to read: +3 min

Goldman Sachs just refreshed its lists of top global stock picks, adding some and removing others. The investment bank's "Conviction List - Directors' Cut" aims to offer investors a "curated and active" list of 15 to 25 buy-rated stocks. The stocks are selected by a subcommittee designated by the bank's Investment Review Committee for each region. Here are three of the latest additions to Goldman's directors' cut lists — for Asia-Pacific and Europe — that were given more than 30% upside potential in the next 12 months. Goldman has a target price of 11,850 British pence ($148.71) on the stock, giving it around 30.7% upside potential.

Persons: Goldman Sachs, Goldman, London Stock Exchange Goldman, Oliver Carruthers, Samsung Biologics Goldman, Ziyi Chen, Michele Della Vigna, — CNBC's Michael Bloom Organizations: bank's Investment, London Stock Exchange, Microsoft, Samsung, Korean, EU's Renewable Energy, . Locations: Asia, Pacific, Europe, Korean

☆ Move over Coachella, there's a new festival wooing influencers in town
▼ + stars: | 2024-04-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Some influencers, including Paige Lorenze, Maggie and Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, and Alyssa Lynch, even skipped Coachella for Stagecoach. Béis, the luggage brand, invited influencers to Stagecoach instead of Coachella, offering themed activities and special access to the festival.

Persons: Jacqlyn Burnett, Beauty, Béis, influencers, Dominick Paielli, he's, Paielli, Paige Lorenze, Maggie, Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, Alyssa Lynch, Lynch, Liz Flora, Alix Earle, I've, Ali Grant, Stagecoach Mackenzie Gaston, Brynn Wade, Luke Scornavacco, Liz Money Organizations: Stagecoach, Valley Music, Arts Festival, Business, Clementine, Coachella, Tarte, Béis Brands, Stagecoach Mackenzie, 1AM Management Locations: Southern California, Coachella

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