Bud Light has reportedly seen dips in sales since a promotion that featured a transgender influencer.
Amid the backlash, the company is giving out free cases of beer to employees of its wholesalers.
Anheuser-Busch, the company that owns Bud Light, is gifting a case of Bud Light to all employees who work with the company's wholesale distributors, the Journal reported.
On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram that featured Bud Light cans designed with a picture of her face.
Later, the Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen.