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☆ I moved to Milan and found living abroad is emotionally exhausting
▼ + stars: | 2023-09-24 | by ( Polly Thompson | ) www.businessinsider.com time to read: +4 min

Julia Wheeler moved from Montreal, Canada to Milan, Italy. But during the pandemic, I quit my job and moved to Milan to do a master's in luxury and fashion brand management. But the reality is that living abroad is emotionally exhausting, and the first months are lonely and difficult. It took Julia Wheeler almost seven months to feel at home in Milan. Living a double lifeI shared my honest thoughts about living abroad on TikTok and the video has now had over a million views.

Persons: Julia Wheeler, She's, Wheeler, I've, Milan's, it's Organizations: Service, Del Duomo Locations: Montreal, Canada, Milan, Italy, Wall, Silicon, Del, Comezora, North America, TikTok, Naples, Venice

☆ 13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling
▼ + stars: | 2023-09-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

Mattel's Barbie is just one of many big brands getting serious about making Hollywood-style entertainment. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Brands are also getting more systematic about tracking the projects' outcome so they can justify the cost. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. Showtime/PepsiPepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: Barbie, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, It's, Procter, Kimberly Doebereiner, Paolo Mottola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, Showtime, Pepsi PepsiCo, PepsiCo, Pepsi Super, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Shein strikes deal with fast-fashion retailer Forever 21 that will expand reach of both brands
▼ + stars: | 2023-08-24 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +2 min

A Shein App is shown in the iOS App Store in Bargteheide, Germany, May 3, 2021. Fast-fashion competitors Shein and Forever 21 have joined forces. Shein's deal with Forever 21 comes as it tries to distance itself from sharp criticism and gear up for a widely rumored U.S. initial public offering. While Shein and Forever 21 have similar shoppers, they have catered to those customers in different ways. By teaming up, Shein and Forever 21 will have new ways to reach customers.

Persons: Shein, Brooks, Lucky Brand, — CNBC's Gabrielle Fonrouge Organizations: Sparc Group, Sparc, Authentic Brands, Simon Property Group, Wall Street Locations: Bargteheide, Germany, Shein, China, Singapore, Dallas, Los Angeles

☆ Cramer says don't get too caught up in top-down analysis
▼ + stars: | 2023-07-31 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

CNBC's Jim Cramer told investors on Monday not to solely rely on analysts' top-down, broad market assessments. According to Cramer, it's imperative to also pay attention to micro-analysis of a company's performance when buying individual stocks. "After all these years, I've come to know one immutable truth: There's no monopoly on stock market knowledge," Cramer said. Top-down analysts, Cramer said, might fixate on how the Federal Reserve's rate hikes might affect the company. Cramer stressed that he is not just "cherry-picking" names and instead said there are many companies that often defy macro expectations.

Persons: CNBC's Jim Cramer, Cramer, I've, G, Procter, DR, Lennar Organizations: Procter & Gamble, homebuilders, Boeing

☆ Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers
▼ + stars: | 2023-07-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

It's not just Barbie — lots of big brands are getting serious about making Hollywood-style entertainment. Insider identified 13 new and established players making the biggest moves in the space. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. PepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: It's, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Ryan Gosling, Margot Robbie, Barbie, Ken, Jaap Buitendijk, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, Procter, Kimberly Doebereiner, Paolo Mattola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Companies, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, PepsiCo, Pepsi Super, Showtime, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Dream on Me, which bought Buy Buy Baby's intellectual property, snagged 11 of its store leases at auction, could reopen stores
▼ + stars: | 2023-07-21 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +2 min

"Store Closing" signs at a Buy Buy Baby store in the Brooklyn borough of New York, on Monday, Feb. 6, 2023. The New Jersey baby retailer that bought Buy Buy Baby's intellectual property from its bankrupt parent company Bed Bath and Beyond also snatched up 11 of its leases and is well-positioned to reopen stores, court records show. However, Dream on Me could use the Buy Buy Baby IP assets it already obtained – plus the leases – to reopen the beloved chain. The leases Dream on Me won at auction, which are considered to be in prime real estate locations, are primarily dotted across the Northeast. Dream on Me, founded in 1988, has at least six brands under its portfolio, including Evolur Baby, Sweetpea Baby and Slumber Baby.

Persons: Long, Janie, Jack Organizations: Industries, Walmart, Home, CNBC Locations: Brooklyn, New York, The New Jersey, Target, Bath, New Jersey, Paramus, Bridgewater, Woodbridge Township, Cherry Hill, Maryland , Delaware , Massachusetts , Connecticut, Virginia

☆ Babies R Us opens first store since liquidation
▼ + stars: | 2023-07-20 | by ( Courtney Reagan | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBabies R Us opens first store since liquidationRoughly five years after Toys R Us and Babies R Us liquidated, brand management firm WHP Global has partnered with American Dream Mall owner Triple Five Group to open the new flagship Babies R Us store in the East Rutherford, New Jersey, shopping complex. The brand is the same, but the store is more experiential with a stroller test track, a car seat demo, registry consultations, and a new learning center. CNBC's Courtney Reagan reports on the future of Babies R Us, its plans for a national rollout, and how the company expects to take market share from the Buy Buy Baby liquidation.

Persons: CNBC's Courtney Reagan Organizations: WHP Global, Triple Five Group Locations: East Rutherford , New Jersey

☆ Buy Buy Baby stores set to shutter as Go Global's deal falls apart - CNBC
▼ + stars: | 2023-07-11 | by ( ) www.reuters.com time to read: +1 min

July 11 (Reuters) - Bankrupt retailer Bed Bath & Beyond's Buy Buy Baby stores are set to shutter after a last ditch effort to save the chain and keep the business alive fell apart, CNBC reported on Tuesday. Brand management firm Go Global Retail was eager to buy the Bed Bath & Beyond chain and keep it running, but couldn't reach an agreement on valuation, the firm's CEO Jeff Streader told CNBC. Bed Bath did not immediately respond to a Reuters' request for comment. Once a storied retailer, Bed Bath & Beyond filed for Chapter 11 bankruptcy protection in April after struggling for years with dwindling sales and a failed merchandising strategy. Reporting by Savyata Mishra in BengaluruOur Standards: The Thomson Reuters Trust Principles.

Persons: Jeff Streader, Savyata Mishra Organizations: Bed, CNBC, Brand, Go, Retail, Sixth Street Partners, Global, Thomson Locations: Bengaluru

☆ Buy Buy Baby stores set to shutter as Go Global's deal to save chain falls apart at eleventh hour
▼ + stars: | 2023-07-11 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +3 min

Signs stating everything is on sale at a Buy Buy Baby store in the Brooklyn borough of New York, Feb. 6, 2023. Buy Buy Baby's stores are set to disappear after a last ditch effort to save the chain and keep the business alive fell apart, CNBC has learned. Sixth Street was not unreasonable but there was a difference in opinion on valuation," he said. However, nearly three months into liquidation sales at Buy Buy Baby's 120 stores, there was very little left to bid on besides its IP, empty stores, leases and whatever inventory was left, said the source. During a hearing in federal bankruptcy court in Newark, New Jersey, on Tuesday, Judge Vincent Papalia approved the sale of Buy Buy Baby's intellectual property to Dream on Me as one of the bidder's staffers, who appeared virtually via Zoom for the hearing, was seen smoking a cigarette on screen.

Persons: Janie, Jack, Jeff Streader, Streader, Judge Vincent Papalia, aren't Organizations: CNBC, Brand, Go Global, Sixth Street Partners, Bed, Global, Industries, Sixth, Go Locations: Brooklyn, New York, New Jersey, Newark , New Jersey

☆ Walmart gobbled up and spit out e-commerce brands like Bonobos and Moosejaw. Here's what happened to the retailer's jilted exes.
▼ + stars: | 2023-06-03 | by ( Ben Tobin | ) www.businessinsider.com time to read: +5 min

Walmart has sold three digital companies — Moosejaw, Bonobos, and Eloquii — this year. In the past few months, Walmart announced it was selling outdoor recreation apparel and gear company Moosejaw, upscale e-commerce apparel company Bonobos, and plus-size clothing company Eloquii. Under Lore, despite big revenue growth, the Walmart e-commerce division incurred major losses, sometimes annually upwards of $1 billion. Here's a look at each of the companies Walmart has offloaded this year. Bonobos, founded in 2007, attracts young, urban customers with its slim-fitting pants, shirts, jackets, and suits.

Persons: Marc Lore, —, Lore, Doug McMillon, Eoin Comerford, Bebeto Matthews, Ben Tobin Organizations: Walmart, Service, Privacy, Lore's, Dick's Sporting Goods, Moosejaw Walmart, Bonobos Walmart, Bonobos, Bebeto Matthews Walmart, WHP Global, Express, FullBeauty Brands Locations: Arkansas, Bentonville , Arkansas, Michigan, Walmart's, New York

Brands fearful of right-wing backlash are discussing scaling back their Pride Month activities. Right-wing media personalities have declared a "war on woke," with The Daily Wire's Matt Walsh recently rallying his Twitter followers to "make 'pride' toxic for brands." This month, the LGBTQ+ dating app Taimi initiated an ad campaign that included billboards in states including Florida, Oklahoma, Texas, and others. Those billboards were largely on privately-owned farmland and most of the landowners rejected Taimi's ad campaign, many requesting "no nudity" in the images. The North Face, which debuted its "Summer of Pride" ad campaign starring drag queen Pattie Gonia late last month, is holding firm.

Persons: Bud Light, Matt Walsh, Ross Martin, Martin, Bud Light's, influencer Dylan Mulvaney, Hannah Lewman, Pattie Gonia, rightwing firebrands, Amy Luca, Media.Monks, Brian Stout, It's, We've, Dean Crutchfield, Crutchfield, Mark Borkowski, I've, Mekanism's, There's, Benjamin Cohen Organizations: Target, Daily, Brands, Partners, Gay and Lesbian Alliance, Defamation, Pink Locations: Florida , Oklahoma , Texas, Taimi's

☆ Where Walmart's jilted exes are now: what happened to the e-commerce brands it gobbled up and spit out like Bonobos and Moosejaw
▼ + stars: | 2023-04-28 | by ( Ben Tobin | ) www.businessinsider.com time to read: +5 min

Walmart has sold three digital companies — Moosejaw, Bonobos, and Eloquii — this year. In the past couple of months, Walmart announced it was selling outdoor recreation apparel and gear company Moosejaw, upscale e-commerce apparel company Bonobos, and plus-size clothing company Eloquii. Under Lore, despite big revenue growth, the Walmart e-commerce division incurred major losses, sometimes annually upwards of $1 billion. Recently, Walmart's e-commerce goals have shifted. Here's a look at each of the companies Walmart has offloaded this year.

☆ China's Zeekr hires ex-Lexus brand veteran to helm Europe operations -memo
▼ + stars: | 2023-04-14 | by ( ) www.reuters.com time to read: +1 min

SHANGHAI, April 14 (Reuters) - China's Zeekr has hired a former Lexus executive to helm its operations in Europe, according to a memo seen by Reuters, as the electric vehicle (EV) maker plans to sell into the region later this year. Spiros Fotinos, who spent 24 years with Toyota (7203.T) and led the brand management of Lexus globally, joined Zeekr in September as the chief executive officer of Zeekr Europe to oversee the brand's operation in the region, the memo showed. The Geely-owned (GEELY.UL) (0175.HK) brand said on Wednesday it planned to offer the SUV-styled Zeekr X and its Zeekr 001 EV sedan in western Europe. Zeekr previously said it would start delivering in Europe in the fourth quarter of this year. It aims to sell 140,000 Zeekr cars this year, doubling the figure in 2022, An added.

☆ A Chinese company is reportedly planning to replace some human copywriters and graphic designers with AI
▼ + stars: | 2023-04-14 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +3 min

A marketing company in China reportedly has plans to replace some of its human contractors with AI. A memo seen by Bloomberg says BlueFocus plans to replace external copywriters and graphic designers. Experts previously told Insider some jobs in media can be at risk of being replaced by AI models. A marketing and brand management company in China has plans to replace some of its copywriters and graphic designers with generative AI models like ChatGPT, according to an internal memo seen by Bloomberg. Generative AI can potentially affect 300 million-full time jobs around the world, research from Goldman Sachs found.

☆ Walmart sells Bonobos to WHP Global and Express in $75 million deal
▼ + stars: | 2023-04-13 | by ( Gabrielle Fonrouge | ) www.cnbc.com time to read: +3 min

Walmart has sold menswear brand Bonobos to brand management firm WHP Global and Express in a $75 million deal announced Thursday. WHP, which took a 60% stake in Express in December, will acquire the Bonobos brand for $50 million, the company said in a news release. In a statement, a Walmart spokesperson said the company decided "it's the right time to sell Bonobos" after nearly six years. Last February, Bonobos launched Bonobos Fielder – a more affordable riff on the original brand that sold athleisure on its website, Walmart.com and select Walmart stores. Bonobos CEO John Hutchinson will become brand president of Bonobos and report to Baxter after the deal closes.

☆ Wonya Lucas is making big changes at the Hallmark Channel
▼ + stars: | 2023-02-14 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +7 min

And she's done it all while staying true to the Hallmark brand, which Lucas said is always on her mind. Courtesy: Hallmark MediaUnder Lucas, Hallmark's "Countdown to Christmas" movie slate has increasingly changed. When Lucas became CEO of Hallmark Media, which also includes the Hallmark Movies and Mysteries network, it had also been coming out from under a firestorm of controversy. There needed to be more diversity in both casting and storylines," Hamilton Daly said. Zoom In Icon Arrows pointing outwards Three Wise Men and a Baby Hallmark Media

A shopping cart sits in the parking lot at a Babies "R" Us store on January 24, 2018 in Chicago, Illinois. Babies R Us is trying to make a comeback. WHP Global, a brand management firm, owns the retailer's parent company, Tru Kids. "Our plan to open Babies R Us at American Dream in the coming months is a huge milestone in the return of Babies R Us to the U.S.A., and it sets the stage for a national rollout of Babies R Us in the future," Shmidman said. American Dream, which has had its own struggles, is located near MetLife Stadium, about 10 miles outside New York City.

☆ Chipotle CEO Brian Niccol is betting that revamping the employee experience is the fast-casual chain's ticket to success
▼ + stars: | 2022-12-28 | by ( Shana Lebowitz | ) www.businessinsider.com time to read: +5 min

Brian Niccol's New Year's resolution is to bump Chipotle's internal-promotion rate — the rate of how many current staffers fill open jobs — to 95%. Courtesy of ChipotleBoosting Chipotle's internal-promotion rate is part of a broader move to create career paths for all employees. Under Niccol's leadership, Chipotle has raised employees' wages and helped workers pursue a range of academic degrees, debt-free. In August, workers at a Chipotle store in Lansing, Michigan, formed the first union at the company, the Washington Post reported. But Niccol sees the employee proposition at Chipotle as simple: We're serving high-quality food and we're giving you a place to grow your career.

☆ Jim Cramer's top 10 things to watch in the market Wednesday: Santa coming? Nike pops.
▼ + stars: | 2022-12-21 | by ( Jim Cramer | ) www.cnbc.com time to read: +4 min

Multiple price target increases on Wall Street. JPMorgan acknowledges "relief rally" but cuts its price target. Deutsche Bank lowers price target on Tesla (TSLA) to $270 per share from $355; keeps buy rating. Gordon Haskett downgrades Target (TGT) to hold from buy, with a $132-per-share price target; cites "meaningfully eroded traffic." As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.

☆ Stocks making the biggest moves premarket: Ciena, GameStop, Rent The Runway and others
▼ + stars: | 2022-12-08 | by ( Peter Schacknow | ) www.cnbc.com time to read: +2 min

Ciena earned an adjusted 61 cents per share for its latest quarter, compared with a consensus estimate of 8 cents. GameStop (GME) – GameStop reported a wider-than-expected quarterly loss and sales that fell short of predictions. Rent The Runway (RENT) – Rent The Runway surged 16.9% in the premarket after its quarterly revenue came in well above Wall Street forecasts and the fashion rental company issued an upbeat sales forecast. Kinder Morgan shares gained 2.1% in premarket trading. Separately, Express announced a wider-than-expected quarterly loss and lower-than-expected revenue in what its management said was a tougher quarter than it had anticipated.

☆ Stocks making the biggest moves midday: GameStop, Dexcom, Cano Health and more
▼ + stars: | 2022-12-08 | by ( Tanaya Macheel | ) www.cnbc.com time to read: +3 min

Traders work on the trading floor at the New York Stock Exchange (NYSE) below GameStop signage in New York, August 8, 2022. Check out the companies making headlines in midday trading Thursday. GameStop — Shares of the video game retailer and meme stock jumped more than 8% even after the company reported a wider-than-expected loss for the third quarter. The enterprise artificial intelligence software company reported a loss of 11 cents per share on revenue of $62.4 million. Analysts polled by Refinitiv were forecasting a loss of 16 cents per share on revenue of $60.9 million.

☆ Blended travel lets people switch from work to leisure with ease. Here's how hospitality and travel companies are accommodating this experience.
▼ + stars: | 2022-11-30 | by ( Sponsor Post | Created Insider Studios With Crowne Plaza Hotels | ) www.businessinsider.com time to read: +6 min

For business travelers, this means combining work with leisure or blended travel. Crowne Plaza Hotels & Resorts reimagined its hotel spaces, amenities, and service culture to help travelers flex between work and leisure. "Many other hospitality brands put the blend into bleisure, but at Crowne Plaza Hotels & Resorts, we know the future is about flexibility." Crowne Plaza Hotels & Resorts"It's vital to provide these transitional moments for the new breed of connected traveler," Taggart said. Book your blended travel experience at Crowne Plaza Hotels & Resorts.

☆ Nike has a year's worth of 'Off-White' products ready to sell as Virgil Abloh estate plans what comes next
▼ + stars: | 2022-11-29 | by ( Matthew Kish | ) www.businessinsider.com time to read: +2 min

Shannon Abloh, Virgil Abloh's widow, spoke with the New York Times about plans for his estate. The entity is part of Virgil Abloh Securities, the vehicle to continue his creative work. Starting Thursday, Nike and Virgil Abloh Securities will host a four-day exhibit in Miami called "Virgil Abloh: The Codes c/o Architecture" at the Rubell Museum. As part of the exhibit, Nike will unveil the Off-White Nike Terra Forma, the first sneaker Abloh designed from scratch for the brand. Virgil Abloh at work on "The Ten" Courtesy NikeIn 2017, Nike released "The Ten," a collection of 10 iconic Nike models that Abloh rethought and reconstructed.

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