Washington CNN —Meta, parent company of Instagram and Facebook, will require political advertisers around the world to disclose any use of artificial intelligence in their ads, starting next year, the company said Wednesday, as part of a broader move to limit so-called “deepfakes” and other digitally altered misleading content.
The rule is set to take effect next year, the company added, ahead of the 2024 US election and other future elections worldwide.
The announcement comes a day after Meta said it would restrict political advertisers from using the company’s own AI advertising tools that can generate backgrounds, suggest marketing text or supply music to accompany videos.
The platform has long received blowback for allowing politicians to lie in their campaign ads, and for exempting politicians’ speech from third-party fact-checking.
But the decisions to force Meta’s political advertisers to disclose their use of AI, and to restrict Meta’s own AI tools from being used in political ads, suggests there may be limits to how far Zuckerberg is willing to let politicians roam with new technology.
Persons:
Meta, ”, Brad Smith, Mark Zuckerberg, Zuckerberg, ” Meta, “
Organizations:
Washington CNN, Facebook, Microsoft, Meta