Once upon a time on social media, the nicest app of them all, Instagram, home to animal bloopers and filtered selfies, established a land called Threads, a hospitable alternative to the cursed X, Formerly Known as Twitter.
The good people of X tried to flee, scattering to the hinterlands of Mastodon and Bluesky, whose distant confines they then complained about on X.
It would be Twitter But Nice, a Good Place where X’s liberal exiles could gather around for a free exchange of ideas and maybe even a bit of that 2012 Twitter magic — the goofy memes, the insider riffing, the meeting of new online friends.
With many key functions still in development, Threads even had a pleasingly lo-fi ambience.
I joined Threads shortly after its July 5 debut as an observer (having fled Twitter well before it X-ed itself out).
Persons:
X, Musk, Donald Trump, Kanye West, Andrew Tate, ”
Organizations:
Kanye, Twitter, IRL