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☆ Elon Musk just put a huge X logo on Twitter's San Francisco HQ – and may have broken some rules
▼ + stars: | 2023-07-29 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Elon Musk had a huge X logo put on the roof of its San Francisco headquarters on Friday. It comes after Musk ordered the Twitter sign to be removed from the building on Monday. Elon Musk had a huge "X" logo put on the roof of its headquarters in San Francisco Friday as part of his overhaul of the company formerly known as Twitter. The X sign lights up at night. The Notice of Violation said the "@" symbol on the Twitter sign was "dangling" and could cause harm to pedestrians if it fell.

Persons: Elon Musk, Musk, Patrick Hanna, Noah Berger Organizations: San Francisco, San Francisco Friday, Twitter, Associated Press, Department of, Inspection, Monday, San Francisco Police Department, Apple Locations: San Francisco

☆ Elon Musk is 'totally out of his element' at Twitter because he doesn't 'understand social media,' a Harvard leadership expert says
▼ + stars: | 2023-07-28 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

A Harvard leadership expert thinks Elon Musk is "totally out of his element" in running Twitter. He explained that the billionaire doesn't have any expertise of running a social media platform. A Harvard leadership expert weighed in on Elon Musk's takeover of Twitter and the changes he's made, saying that the billionaire is "totally out of his element" because social media is not his area of expertise. George suggested that Musk should let Twitter's new CEO Linda Yaccarino call the shots. William Klepper, a management professor teaching an executive leadership course at Columbia Business School, previously told Insider that Musk's Twitter takeover is "a case study of failed leadership."

Persons: Elon Musk, doesn't, Bill George, Elon, George, Musk, Parag Agrawal, Ned Sagal, Vijaya Gadde, Sean Edgett, Linda Yaccarino, William Klepper, Klepper Organizations: Harvard, Twitter, Harvard Business School, CNBC, SpaceX, Columbia Business School Locations: Elon Musk's

☆ The former Twitter exec who went viral for sleeping on the office floor said she had no choice but to do so because of Elon Musk's 'nearly impossible deadline'
▼ + stars: | 2023-07-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Esther Crawford said she slept at Twitter's office because Elon Musk gave her a "nearly impossible deadline." The ex-Twitter exec went viral for sleeping on the floor in the office shortly after Musk took over. Former Twitter exec Esther Crawford said she slept on the office floor because Elon Musk gave her a "nearly impossible deadline." Musk himself is no stranger to sleeping in the office, and some other Twitter workers did the same as they scrambled to keep their jobs. Working at Twitter after the acquisition "was like playing life at Level 10 on Hard Mode," Crawford said in Wednesday's post.

Persons: Esther Crawford, Elon Musk, Musk, bootlicker, Crawford, Tweet Organizations: Elon, Twitter, Morning, Twitter's San Locations: Twitter's, Twitter's San Francisco, Wednesday's

☆ Twitter abruptly took the @x username from the guy who originally had it. Read the email he was sent offering an 'exclusive visit' to Elon Musk's rebranded X HQ.
▼ + stars: | 2023-07-26 | by ( Pete Syme | Grace Kay | ) www.businessinsider.com time to read: +5 min

The owner of the handle, Gene X Hwang, said he'd been willing to trade it. In its rebranding efforts, X — formerly known as Twitter — abruptly took over one of its user accounts with the handle @x on Tuesday night. He'd owned the @x handle since 2007 and has since generated over 53,000 followers on the social media site. X emailed Gene X Hwang that they had taken his handle during their rebranding process. What's more, taking over the @x handle appears to be the least of the social media's rebranding woes.

Persons: Gene X Hwang, he'd, X, Twitter —, He'd, Hwang, that's, he's, Elon Musk, Gizmodo Organizations: Twitter, Tesla, SpaceX, X, Telegraph, Meta, San Francisco Police Department Locations: San Francisco

☆ Elon Musk changed up his much-derided new 'X' Twitter logo by making the lines a teeny bit thicker, then almost immediately changed it back
▼ + stars: | 2023-07-26 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Elon Musk announced Twitter would be rebranding to X on Saturday. Now, there's another one which has thicker lines — but Musk says he doesn't like it. Twitter is rebranding to X, but Elon Musk still can't decide what the logo should be. The company subtly introduced a new version of the X on Tuesday, which is very similar except for thicker lines. The rebrand also irritated former Twitter employees, who deplored the X logo appearing on their LinkedIn profiles.

Persons: Elon Musk, Musk, witter, ong, ike, rofiles., ince, everal Organizations: Twitter, eads Locations: OSH, lon, usk

☆ Twitter CEO Linda Yaccarino poses with Paris Hilton in support of Twitter's rebranding to 'X'
▼ + stars: | 2023-07-26 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

Twitter CEO Linda Yaccarino posted a picture posing with media personality Paris Hilton. Twitter's new CEO Linda Yaccarino seems to enjoy the company of celebrities and her latest post shows her posing alongside media personality and socialite Paris Hilton. Yaccarino posted a picture on Twitter, now known as "X," on Tuesday where the two are standing against a large portrait of Hilton and both sporting green printed outfits. What Yaccarino means by "We X," is also not clear but is likely a show of support for Twitter's rebrand. Yaccarino was formerly an advertising executive at media giant NBCUniversal for over a decade and was poached by Musk to become Twitter's CEO in June.

Persons: Linda Yaccarino, Paris Hilton, Miley Cyrus, Yaccarino, Hilton, Elon Musk, Rami Malek, Ed Sheeran, Eminem, Fortune, She's Organizations: Twitter, Twitter's

☆ Twitter is rebranding to X. Here are 5 more tech companies that controversially changed their names or faced backlash.
▼ + stars: | 2023-07-25 | by ( Pete Syme | ) www.businessinsider.com time to read: +8 min

Here are five more tech companies which changed their names — some controversially, and others leading to success. From The Facebook to Facebook, then MetaMark Zuckerberg at Harvard University, three months after The Facebook was created. But the business plan was first written for a company called Cadabra, as in a magician's "Abracadabra." Before Twitter became X, X.com became PayPalPeter Thiel, left, and Elon Musk, right, hold VISA credit cards branded with the X.com company logo on October 20, 2000. Paul Sakuma/APElon Musk cofounded the online payment company X.com in 1999 before it merged with Peter Thiel's Confinity a year later.

Persons: Elon Musk, Musk, Mark Zuckerberg, Rick Friedman, Sean Parker, Justin Timberlake, Zuckerberg, that's, Frances Haugen, Sergey Brin, Larry Page, Martin Magunia, Brin, Sundar Pichai, Mike Krieger, Kevin Systrom, Stephen Chernin Instagram, Andreessen Horowitz, Krieger, Systrom, Instagram, Jeff Bezos, Evan Agostini, —, Bezos, Mackenzie Scott, X.com, PayPal Peter Thiel, Paul Sakuma, AP Elon Musk, Peter Thiel's Confinity, Jimmy Soni's, Thiel, Walter Isaacson Organizations: Twitter, PayPal, Morning, Facebook, Harvard University, Meta, VR, Reality Labs, Google, Getty, Stanford, Microsoft, REUTERS, Baseline Ventures, Stanford University, Inc, Amazon, AP Elon, eBay Locations: Burbn

☆ Twitter users are joking that they're embarrassed by Elon Musk's new 'X' logo, saying it looks like it belongs on a porn site
▼ + stars: | 2023-07-25 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

Twitter users are not so pleased about Twitter's new logo "X" because it looks like a porn website. Comedy writer Jesse McLaren dissed the new logo in a tweet posting an image of various websites with the "X" logo and wrote: "These are all porn except one. I didn't know about your rebrand idea and was looking for Twitter Verified, and scrolled right past your X logo, thinking it was a porn site. Users have even drawn comparisons with the logo of adult streaming site XVideos, which has been trending on Twitter since Sunday. Police halted workers in the middle of removing the "Twitter" sign from its San Francisco headquarters, leaving behind only the letters "er" at present.

Persons: Elon Musk, Musk, Jesse McLaren dissed, it's, Parker Lyon Organizations: Twitter, Users, PayPal, Police, San, Meta Locations: San Francisco

☆ TikTok launches text-only posts to rival Elon Musk's Twitter
▼ + stars: | 2023-07-25 | by ( ) www.reuters.com time to read: +1 min

July 25 (Reuters) - Chinese short-video app TikTok is allowing users to create text-only posts, in the latest attempt by a social media firm to capitalize on the turmoil at Twitter since its buyout by Elon Musk last year. The move, announced on Monday, would allow TikTok users to choose from a variety of backgrounds for their text posts that can feature hashtags and allow people to tag other users. The posts, which look similar to Instagram Stories, have a 1,000-character limit, according to tech news website the Verge. Meta Platforms (META.O) Chief Executive Mark Zuckerberg launched Threads in July, another text-only application that could pose a threat to Musk's Twitter. Musk on Monday renamed Twitter to X, and removed the iconic blue bird logo, in his bid to create "an everything app".

Persons: Elon Musk, Mark Zuckerberg, Musk, Aditya Soni, Zaheer Kachwala, Anil D'Silva Organizations: Twitter, Elon, Thomson

☆ Musk explains why he's rebranding Twitter to X: It's not just a name change
▼ + stars: | 2023-07-25 | by ( Lauren Feiner | ) www.cnbc.com time to read: +1 min

Elon Musk recently explained why he decided to rebrand Twitter to X and noted that it's more than just a name change. "Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing," Musk explained in a post Monday night. Musk recently hired former NBCUniversal advertising executive Linda Yaccarino as CEO, seen as a move to help reassure advertisers. WATCH: Elon Musk kills Twitter name for 'X' super app

Persons: Elon Musk, Musk, it's, Linda Yaccarino, Yaccarino Organizations: Twitter, X Corp, CNBC, YouTube

☆ Opinion: Twitter is gone. Now we’ll see how many people make X their ‘ex’
▼ + stars: | 2023-07-25 | by ( Opinion Bill Carter | ) edition.cnn.com time to read: +6 min

For a whole lot of people, the latter best describes how they are feeling about Twitter, the live social conversation app. Having overseen — devised, really — the demise of Twitter, Musk has also created a reasonable chance that he could now be in charge of a complete brand blowout, should this daring reboot eventuate in extinction for X. The app formerly known as “Twitter” had almost 370 million users globally in December of last year, after Musk paid (overpaid) $44 billion to buy it. Less than a year later, it is already down to 353 million users, and Statista projects the number will decline to 335 million in 2024. Threads reached 100 million users in five days, which was surely the biggest case in history of rustling wandering strays from the herd.

Persons: Bill Carter, Bill Carter Fred Conrad, it’s, Elon Musk, —, Musk, anoint, Molotov, Imran Ahmed, “ Elon Musk, Linda Yaccarino, Twitter ”, can’t Organizations: The New York Times, CNN, HBO, Twitter, Black, Center, San Francisco, SpaceX, Meta, Facebook, SNL, Nike

☆ Elon Musk's rebrand of Twitter to 'X' could get him in legal trouble with Mark Zuckerberg and Microsoft, experts say
▼ + stars: | 2023-07-25 | by ( Ashton Jackson | ) www.cnbc.com time to read: +5 min

Elon Musk's Twitter rebrand could land him in legal hot water with Meta CEO Mark Zuckerberg and others, experts say. On Sunday, Musk announced that he was getting rid of the Twitter brand and logo. Meta's trademark for a white-and-blue X relates to "social networking services in the fields of entertainment, gaming and application development." The announcement comes just weeks after the launch of Threads, a Meta-owned app seen by some as a "Twitter clone." X may be "powered by AI" in the future, as Yaccarino noted, but the first phase of Twitter's rebrand is simple for now.

Persons: Elon, Mark Zuckerberg, Musk, Linda Yaccarino, Josh Gerben, Stacy Wu, Wu, didn't, Yaccarino, Joe Biden, Kamala Harris, Biden, " Biden, adieu Organizations: Twitter, Meta, Microsoft, Reuters, CNBC, Google Locations: we're, New York, China

☆ Twitter staff are helping to remove bird logos at its HQ for the X rebrand, but one reportedly broke apart and is still there
▼ + stars: | 2023-07-25 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Elon Musk has started having Twitter's iconic blue bird logo removed at the headquarters. One sign couldn't be taken down as it broke apart, leaving remnants still attached, per an NYT reporter. As Twitter rebrands to X, staff are taking down the iconic blue bird logos at its San Francisco headquarters. The Times earlier reported that work had started on detaching a ten-foot-tall bird icon in the office's cafeteria. "This is an extremely risky move because with X, Musk is essentially starting over while its competition is afoot," he added.

Persons: Elon Musk, Ryan Mac, Yu Liu, Mike Proulx, Forrester, Proulx, Mark Zuckerberg's Organizations: Twitter, San, New York Times, Times Locations: San Francisco

Let's do this," tweeted Yaccarino, who also posted a picture of the logo projected onto the company's offices in San Francisco. loadingloadingBoth Yaccarino's and Musk's Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform. He also referred to the "interim X logo," and tweeted that "soon we shall bid adieu to the Twitter brand and, gradually, all the birds". In response to a tweet asking what will tweets be called under X, Musk replied "x's". loadingThe original Twitter logo was designed in 2012 by a team of three.

Persons: Carlos Barria STOCKHOLM, Elon Musk, Linda Yaccarino, Yaccarino, Musk, adieu, Martin Grasser, Matt Rhodes, Drew Benvie, Battenhall, Supantha Mukherjee, Martin Coulter, Aiden Nulty, Bharat Govind Gautam, Barbara Lewis Organizations: REUTERS, Twitter, PayPal, NBCUniversal, SpaceX, Thomson Locations: San Francisco , California, U.S, San Francisco, Elon Musk's, Stockholm, London, Bengaluru

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Persons: Dow Jones Locations: elon

☆ Twitter X logo: Elon Musk rebrands social media platform
▼ + stars: | 2023-07-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —In a radical rebranding, Twitter owner Elon Musk has replaced Twitter’s iconic bird logo with X.Musk made the shock announcement of his plans early Sunday. “Interim X logo goes live later today,” he wrote, shortly before sharing a photo of Twitter’s headquarters lit up by a giant new X. Increasing the pressure, earlier this month rival social media platform Threads launched from Facebook (FB) parent Meta. Twitter had 238 million active users prior to being taken private by Musk in October 2022. Musk explained his approach to free speech by saying: “Is someone you don’t like allowed to say something you don’t like?

Persons: Elon Musk, Musk, X.com, ”, “ adieu, Mary ”, Twitter's, David Odisho, Linda Yaccarino, Twitter, Mills, Adam Mosseri Organizations: New, New York CNN, Twitter, Facebook, SpaceX, Tesla, Defamation League, Free Press, GLAAD, Meta Locations: New York, Twitter's San Francisco

☆ Elon Musk's Twitter renamed its conference rooms 'eXposure' and 's3Xy' to go with his 'X' rebrand: New York Times
▼ + stars: | 2023-07-24 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +1 min

On Monday, Elon Musk rolled out a major rebrand of Twitter as "X." The "X" logo has popped up all over the site and on the side of the company's main offices. The conference rooms at Twitter headquarters were even renamed to "eXposure" and "s3Xy," the New York Times reports. To reflect Twitter's new Elon Musk-fueled rebrand as "X," the company is changing inside and out — even down to the names of its office conference rooms. He also projected a massive "X" logo onto the side of Twitter headquarters in honor of the unveiling.

Persons: Elon Musk, Musk Organizations: Twitter, New York Times, Morning, Elon, San Locations: San Francisco

☆ Musk risks even more damage to Twitter's business as the messaging app changes name to X
▼ + stars: | 2023-07-24 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +5 min

Elon Musk announced that there will be a rebranding of Twitter soon, and speculation points to the implementation of X.Elon Musk has long been enamored with the letter X. Musk had already converted Twitter's corporate name to X Corp, which itself is a subsidiary of X Holding Corp, as revealed in an April court filing. Musk's desire to turn X into a super app requires "time, money and people," which Twitter "no longer has," said Proulx. "Twitter's rebrand is a reminder that Elon Musk, not Threads or any other app, is and has always been the most likely 'Twitter killer,'" Enberg wrote. WATCH: Elon Musk wouldn't be who he is without 'demon mode' and his drive.

Persons: Elon Musk, that's, China's, Mike Proulx, Musk, " Proulx, didn't, It's, X.com, adieu, Linda Yaccarino, Proulx, Ralph Schackart, William Blair, Jasmine Enberg, Enberg, Elon, wouldn't Organizations: Twitter, Forrester, X Corp, X Holding, SpaceX, PayPal, Facebook, Google, CNBC, Insider Intelligence

☆ Elon Musk pushed for PayPal's website to be rebranded as X.com more than 20 years ago, but focus groups reportedly thought it sounded like a porn website
▼ + stars: | 2023-07-24 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +3 min

Elon Musk rebranded Twitter as X over the weekend — a name that has long been one of his favorites. But focus groups thought the name sounded "seedy," according to Musk biographer Walter Isaacson. Musk wanted the company to be rebranded either as X.com or X-PayPal, but his fellow executives disagreed. Several of Musk's brands among his slate of companies include the letter X, including SpaceX and the more recent company xAI. Over the weekend, he changed the company's logo from the iconic blue bird to a white letter X against a black backdrop.

Persons: Walter Isaacson, Elon Musk, Musk, Peter Thiel, Max Levchin, Max Chafkin, Chafkin, Isaacson Organizations: Elon, PayPal, Service, Twitter, musing, SpaceX Locations: Wall, Silicon

☆ Come on, Elon Musk's X logo isn't that bad
▼ + stars: | 2023-07-24 | by ( Cheryl Teh | ) www.businessinsider.com time to read: +2 min

The X logo is pretty nice. Mourn the blue bird for now, but get used to the new X. I know we miss the blue bird, but come on, the new X logo isn't that bad. Lots of people were nervous that the demise of the bird logo and its renaming to "X" would come with another ugly or incomprehensible logo. Goodbye, Twitter bird.

Persons: Elon Musk, Gabby, Mike Lindell's Frank Social, Linda Yaccarino, they'd, could've Organizations: San, Service, PayPal, Twitter Locations: San Francisco, Wall, Silicon, Grimes

In this photo illustration, Elon Musk's new Twitter avatar "White X on black background" is displayed on a mobile phone with Twitter little blue birds logo in the background. Twitter is undergoing a major rebrand after owner Elon Musk announced that the platform would officially become "X" over the weekend, and CEO Linda Yaccarino addressed the change in a memo Monday that applauded employees for their hard work. The transition from Twitter to X reflects a step toward Musk's goal to turn the platform into what he has called an "everything app." Going forward, she wrote, X will continue to develop experiences in video, audio, messaging, banking and payments that will "delight" users. "Please don't take this moment for granted," Yaccarino wrote.

Persons: Elon, Elon Musk, Linda Yaccarino, CNBC's Sara Eisen, Yaccarino, X Organizations: Twitter

☆ Twitter just announced the death of the little blue bird by projecting its new logo onto its San Francisco headquarters in the middle of the night
▼ + stars: | 2023-07-24 | by ( Kai Xiang Teo | ) www.businessinsider.com time to read: +2 min

Twitter's new "X" logo was projected over its San Francisco headquarters two hours after midnight. Some of Musk's other big product launches have been riddled with misfires and blunders. In a strange nocturnal display, Twitter's new logo lit up the facade of the company's San Francisco headquarters a few hours after midnight. At around 2 a.m. EST on Monday, Twitter CEO Linda Yaccarino gave the world the new X logo: "Lights. Shortly after the imagery was splashed on the building's facade, Twitter user @nearcyan posted a picture appearing to show people gathered outside the headquarters.

Persons: Linda Yaccarino, Elon Musk, Florida Governor Ron DeSantis's, Tucker Carlson, puller Organizations: San, Florida Governor, Twitter, Fox News Locations: San Francisco, Florida

Twitter has flown awayBye-bye, blue bird: Twitter overnight began rebranding itself as X, replacing its longtime logo with a stylized symbol that was projected onto its San Francisco headquarters. X!” wrote Linda Yaccarino, the company’s C.E.O., as the social network starting rolling out its new branding. Gone is the stylized bird, once dubbed Larry T. Bird by the Twitter co-founder Biz Stone, which became one of the most famous internet logos — and which the company has described as its most recognizable asset. The platform’s about page hasn’t yet been updated, but Ms. Yaccarino repeatedly referred to X in a series of tweets outlining the company’s ambitions. Expect X to more fully pervade the company: Mr. Musk described an internal message to employees over the weekend as the last he’d send from Twitter, and he told a user that a post should be called an “x” instead of a tweet.

Persons: Elon, ”, Linda Yaccarino, Larry T, Stone, Yaccarino, Musk Organizations: Twitter, San Locations: San Francisco

☆ Elon Musk wants you to call a tweet an 'x' as Twitter rebrands
▼ + stars: | 2023-07-24 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Twitter has started its rebrand to the "X" app that owner Elon Musk has long talked about building. Twitter's iconic blue bird logo is out as it rebrands to the "X" app, and it turns out "tweets" are out too. Twitter owner Elon Musk said posts on the platform should take on a new name — "x's" — consistent with the transition to "X." "x's," Musk replied. Twitter ushered in its new image pretty quietly, projecting the new X logo onto its San Francisco headquarters in the middle of the night.

Persons: Elon Musk, Musk, witter, ike, ake Organizations: Twitter, EO, ust, eads Locations: usk

And Twitter's cash flow has been negative as a result of that and its heavy debt load. Mike Proulx, research director at Forrester, said on Sunday that the move would further alienate Twitter's original, and once fiercely loyal, user base. The billionaire Musk said in a Sunday post he wanted to change Twitter's logo and polled his millions of followers whether they would favor changing the site's color scheme from blue to black. Twitter logo and a photo of Elon Musk are displayed through magnifier in this illustration taken October 27, 2022. In April, Twitter's legacy blue bird logo was temporarily replaced by Dogecoin's Shiba Inu dog, helping drive a surge in the cryptocurrency's market value.

Persons: Elon Musk, Mike Proulx, Forrester, Musk, Dado Ruvic, adieu, Linda Yaccarino, Twitter, Dogecoin's Shiba, Mrinmay Dey, Rishabh, William Mallard, Jan Harvey, Cynthia Osterman, Diane Craft Organizations: Twitter Inc, REUTERS, Twitter, X Corp, Thomson Locations: Bengaluru

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