REUTERS/Guglielmo Mangiapane/File PhotoMILAN, Sept 14 (Reuters Breakingviews) - Ferrari’s (RACE.MI) long-awaited Purosangue SUV will propel the Italian sports carmaker towards its bold revenue target read more .
Rival Lamborghini’s Urus SUV is already on sale.
That implies car sales of perhaps 5.4 billion euros, after excluding sponsorship and other revenue.
That’s 1.2 billion euros of revenue.
He could make 5.5 billion euros in car revenue before even hiking price tags.