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☆ Virtual-reality concerts could redefine the live-music experience — but it'll take more time
▼ + stars: | 2024-03-13 | by ( Ngozi Nwanji | ) www.businessinsider.com time to read: +8 min

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. The enigmatic singer Teflon Sega, who performs as a virtual-reality avatar, also worked with Wave to put on a virtual concert in 2022. Why artists and fans are interested in VR concertsThe appeal of VR concerts lies heavily in their experimental nature. Sarah Malkin, the director of metaverse entertainment content at Meta, told BI that the virtual concerts served both creative and strategic purposes. Over three months, the artist's VR concert was available to watch at select theaters in different cities.

Persons: Travis Scott, —, Justin Bieber, John Legend, Calvin Harris, Victoria Monét, Jack Harlow, Jorja Smith, Sarah Malkin, AmazeVR, Megan Thee, Steve Lee, Malkin, Cat's, Jason Diamond, Diamond, Lee, There's, Amy Dorsey Organizations: Sega, Companies, Meta, Service, Business, Forbes, Wave, Meta Quest, VR, Sony Music, Diamond Bros, Detroit, Arris Composites, Apple Vision, Food and Drug Administration, Dorsey Pictures Locations: AmazeVR

☆ Apple's Vision Pro was used in surgery to help perform spinal operations
▼ + stars: | 2024-03-12 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Apple's Vision Pro headset has been used in spine surgery procedures. A surgical team member at Cromwell Hospital in London wore the device to assist with the procedures. AdvertisementA surgical team at a UK hospital used Apple's Vision Pro headset to help execute a medical procedure. Aftab, a consultant orthopedic spinal surgeon, said, "Working with eXeX to use the Apple Vision Pro has made a huge difference to the way we deliver care to our patients. The software is seamless and has improved efficiency within the Complex Spine team."

Persons: —, Bupa, Surgeons Fady Sedra, Syed Aftab, eXeX, Stryker's Mako SmartRobotics, Susan Prescott Organizations: Cromwell Hospital, Service, Business, Surgeons, Daily Mail, Aftab, Apple, Apple's, Surgery, Apple Vision, CNBC, Kettering Health Dayton, Universal Health Services Locations: London, Sinai, Ohio

I canceled my appointment with an accountant to file my taxes using the IRS's Direct File tool. Screenshot of the IRS Direct File websiteOnce my eligibility was confirmed, I was prompted to create an IRS account. Direct File explained where to locate my wages and employee ID number on my W-2 form, which streamlined the data entry. Overall, the IRS Direct File was a useful tool that made filing my federal taxes a breeze. AdvertisementThat way, filing taxes could be less of a headache for all workers.

Persons: —, Janet Yellen, Dan Grover, ChatGPT Organizations: Service, Apple Vision, Netflix

So we have to talk about the drama that has been playing out in the past week between OpenAI and Elon Musk. According to OpenAI, Elon Musk wanted majority, equity, initial board control, and to be CEO of this new for-profit subsidiary. It’s basically —casey newtonIt’s like, I’m going to find a way to follow your rule, but in the worst way possible. Like, working was one I thought that, oh, I’m going to work in this all the time. kevin roose[LAUGHS]: Well, I thought, like, I’m going to take some spatial videos.

Persons: casey newton Casey, kevin roose, casey newton, Kevin, casey newton What’s, Kevin Roose, Casey Newton, OpenAI, Will, Joanna Stern, Casey, it’s, kevin roose I’m, Elon Musk, It’s, casey newton Let’s, Elon, he’s, I’ve, casey newton What’d, there’s, you’ve, we’re, GPT, Sam Altman’s, that’s, AGI, Annie “, Sam Altman, who’s, isn’t, “, we’ve, ” casey newton Go, He’s, Ilya Sutskever, Greg Brockman, Ilya, casey newton Yes, Tesla, casey newton Well, they’ll, casey newton Oh, kevin roose It’s, don’t, kevin roose Will, casey newton Right, casey newton Mhm, kevin roose They’re, Microsoft’s Bing, Microsoft Bing, Bing, Apple, Europe — casey newton, Charles Duhigg, John Gruber, they’ve, casey newton It’d, — casey newton, they’re, They’ve, you’ll, Apple’s, casey newton It’s, I’ll, casey newton Sure, GDPR, you’re, kevin roose Really, let’s, kevin roose Casey, kevin roose —, Jonah Stern, casey newton Wow, Joanna, Let’s, kevin roose Joanna Stern, joanna, casey newton Hi, kevin roose Long, joanna stern, —, kevin roose We’re, Kara Swisher, kevin roose Don’t, I’m, casey newton Don’t, casey newton That’s, Neil Patel, Um, kevin roose That’s, kevin roose Sure, casey newton Great, KEVIN, IV, wearables, Fitbits, kevin roose Oh, hadn’t, casey newton —, casey newton I’ve, Joe Rogan Organizations: The New York Times, Elon, Apple’s, OpenAI, Microsoft, Google, Google’s, Facebook, Tesla, Big, European Union, Digital Services, Giants, Apple, Digital Markets, EU, Bloomberg, Digital, Spotify, General, Apple Vision Pro, Street, Apple Vision, Vision, New York Times, “, Housewives, Club, Ray, Tesla Chargers, Vision Pro, Apple Watch, Sony Locations: Los Angeles, Europe, what’s, Elon, OpenAI, Japan, South Korea, Turkey, United Kingdom, United States, Reddit, American, America, California, Florida, United, Mars, The

☆ Here's what it looks like when you hit the vape in an Apple Vision Pro
▼ + stars: | 2024-03-05 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +1 min

You can't get away with secretly hitting the vape during a FaceTime call using an Apple Vision Pro. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementSo you've just purchased your $3,500 Apple Vision Pro, and you're ready to sit back, relax, and do some spatial computing while clandestinely hitting the vape. The Apple Vision Pro's "Personas" is the digital avatar it makes of your face for FaceTime video calls while you're jacked into the headset. (An update to the Personas feature made them look slightly better.)

Persons: that's, — Organizations: Apple Vision, Service, Apple, Business

☆ Telcos are barely done rolling out 5G networks — and they're already talking about '5.5G'
▼ + stars: | 2024-03-04 | by ( Ryan Browne | ) www.cnbc.com time to read: +10 min

And yet bosses of major carriers are already talking about building something called "5.5G," or "5G Advanced." Carriers in China, South Korea, the United States, and Europe, properly got underway with launches of 5G networks in 2019. 5G Advanced, or the name for the next stage of 5G, is the next evolution of mobile networks. 5G advanced — 5G standalone, that's absolutely fine. Telcos haven't yet revealed how much more a 5G Advanced data plan will cost compared with 5G.

Persons: Angel Garcia, it's, GSMAi, Milind Kulkarni, Howard Watson, 5.5G, Watson, execs, Mats Granryd, Granryd, Karen Tso, Telcos, Philip Song Organizations: Bloomberg, Getty, Spain — Telecom, Mobile, Congress, MWC, Deutsche Telekom, Telefonica, BT, Vodafone, Facebook, YouTube, Netflix, Apple, Apple Vision, Meta Quest, Telecommunications, 3GPP, CNBC, telco, Huawei, 5G, 5.5G Locations: BARCELONA, Spain, Barcelona, Orange, China, South Korea, United States, Europe, East, Asia Pacific, America

☆ Google co-founder Sergey Brin says in rare public appearance that company 'definitely messed up' Gemini image launch
▼ + stars: | 2024-03-04 | by ( Jennifer Elias | ) www.cnbc.com time to read: +7 min

Brin, 50, spoke to entrepreneurs on Saturday at the "AGI House" in Hillsborough, California, just south of San Francisco, where developers and founders were testing Google's Gemini model. He also commented on the flawed launch last month of Google's image generator, which the company pulled after users discovered historical inaccuracies and questionable responses. Brin was also asked how online advertising will be disrupted considering ad revenue is core to Google's business. Bloomberg | Bloomberg | Getty Images“I of all people am not too terribly concerned about business model shifts,” Brin said. Beyond AI, Brin was asked about Google's difficulties in hardware given recent advancements in virtual reality.

Persons: Sergey Brin, Google David Paul Morris, Brin, ” Brin, “, Larry Page, He's, ”, Gemini, “ that’s, Prabhakar Raghavan, Google's, Sundar Pichai, Raghavan, Brin didn't, OpenAI's ChatGPT, Elon Musk's, Eric Schmidt, that’s, I'm Organizations: Google, Bloomberg, Getty, CNBC, Gemini, Google Inc, Allen & Co . Media, Technology Conference, Apple Vision Locations: Hillsborough , California, San Francisco, Sun Valley , Idaho, U.S

☆ WSJ's Joanna Stern on Apple Vision Pro one month later: I'm reaching for it far less
▼ + stars: | 2024-03-01 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWSJ's Joanna Stern on Apple Vision Pro one month later: I'm reaching for it far lessJoanna Stern, Wall Street Journal personal technology columnist, joins 'Squawk Box' to discuss her experience with Apple Vision Pro after a month of use, whether the headset can replace the laptop, the challenges facing Apple over the device going forward, and more.

Persons: Joanna Stern Organizations: Apple Vision, Wall Street, Apple

☆ Some Apple Vision Pro users are returning the headset because they don't know how to set it up, analyst says
▼ + stars: | 2024-02-29 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

Apple says its Vision Pro headset will change how you live and work. But up to 30% of returns are from users unsure how to set it up, says analyst Ming-Chi Kuo. AdvertisementApple says its Vision Pro headset will change how you live and work — but some people are apparently having trouble figuring out how to set up the headset in the first place. A significant percentage of Vision Pro returns are from customers who can't figure out how to operate the headset when they first get it, according to a high-profile analyst who recently said he surveyed the product's repair and refurbishment production line. This story is available exclusively to Business Insider subscribers.

Persons: Ming, Chi Kuo, Kuo, — Organizations: Apple, Service, Vision Pro, Business

☆ Warehouse logistics systems find efficiency and productivity benefits in lightweight augmented-reality headsets
▼ + stars: | 2024-02-29 | by ( Matthew S. Smith | ) www.businessinsider.com time to read: +8 min

A 2017 trend report from the global logistics company DHL found that augmented-reality headsets improved the productivity of warehouse pickers by up to 15%. The latest AR headsets, which look similar to conventional prescription eyewear, could extend productivity benefits across every aspect of logistics — and even beyond. But the AR headsets at the cutting edge of logistics and manufacturing are slimmer, lighter, and more durable than the Vision Pro or Quest. AR headsets used in a busy workplace need to keep the wearer's vision unobstructed. TeamViewerNext-gen AR headsets go incognitoAugmented-reality headsets like the Vuzix M4000 are light enough to wear all day, but next-gen headsets will make them look like dinosaurs.

Persons: —, Paul Travers, Seth Patin, Patin, Peter Millar, Brian Ballard, Ballard, TeamViewer, Travers Organizations: Service, Apple's, DHL, Apple Vision, Meta Locations: It's

We demo the new $3,500 Apple Vision Pro. Here's why these tech goggles could be the future of computing — but may not be worth the price.

Organizations: Apple Vision

☆ Apple's electric car crash shows even a $2.8 trillion company can't burn cash forever
▼ + stars: | 2024-02-28 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

The world was quite different when Apple quietly started its electric vehicle project in 2014. Having launched its Vision Pro mixed reality headset this month, the company has already committed itself to scaling and commercializing a technology that presents an entirely new business area. Tim Cook and Apple Vision Pro. AdvertisementThat's particularly so as competitors like Mark Zuckerberg post public teardowns of Apple's foray into mixed reality — a technology far from hitting mainstream appeal. AI and mixed reality are plenty to keep it busy for now.

Persons: Apple, Jeff Williams, Kevin Lynch, Tim Cook, Justin Sullivan, Mark Zuckerberg, Sir James Organizations: Apple, Business, Bloomberg, Apple Vision, Big Tech, Meta, Google Locations: China

☆ Apple fans in China can't buy the Vision Pro yet, so they're lining up to rent it by the hour or day
▼ + stars: | 2024-02-28 | by ( Aaron Mok | ) www.businessinsider.com time to read: +2 min

Read previewPeople living in China are eager to try out the Apple Vision Pro before it launches in the country — and some are lining up to rent the headsets from third-parties, the South China Morning Post reported. It's unclear how Chinese third-party vendors get their Apple Vision Pros. AdvertisementFor people interested in enjoying some time with a Vision Pro in their own home, however, third-party vendors aren't just leasing the headsets in China. Photography equipment rental companies like Lensrentals and ShareGrid appear to be offering their own Apple headset rentals starting at $120 a day. Are you using the Apple Vision Pro in an interesting way?

Persons: —, Zhuan, SCMP, Tim Cook, hasn't, Apple didn't, Aaron Mok Organizations: Service, Apple Vision, China Morning Post, Business, VR, South China Morning, Apple Locations: China, Beijing, amok@insider.com

☆ EToro wants to bring its trading app to Apple Vision Pro and Meta Quest headsets
▼ + stars: | 2024-02-27 | by ( Ryan Browne | ) www.cnbc.com time to read: +1 min

An Apple Vision Pro mixed reality (XR) headset is seen at Apple store in New York, United States on Feb. 3, 2024. Online brokerage firm eToro is exploring ways to bring its retail trading app to augmented and virtual reality headsets from Apple and Meta, the company's CEO Yoni Assia told CNBC exclusively. EToro, which operates a trading platform on which users can buy and sell a range of assets ranging from stocks and exchange-traded funds to cryptocurrencies like bitcoin, is looking at ways of launching on Apple Vision Pro and Meta Quest. "We are planning to look at how we think about eToro with natural language, with voice, but actually also in the realm of AR VR, during 2024," Assia told CNBC last week. However, he suggested it will be a serious focus for the firm in 2024.

Persons: Yoni Assia, eToro, Assia Organizations: Apple, Meta, CNBC, Apple Vision, Vision Locations: New York, United States

☆ Here's why the $3,500 Apple Vision Pro headset is so expensive
▼ + stars: | 2024-02-24 | by ( Kif Leswing | ) www.cnbc.com time to read: +3 min

A customer tries on the Apple Vision Pro headset during the product launch at an Apple Store in New York City on Feb. 2, 2024. The Vision Pro, the new virtual reality headset from Apple, can transport you to Hawaii or the surface of the moon. The Vision Pro provides a preview of what using a computer could be like in five years, early adopters say. The Vision Pro starts at $3,499. Each Vision Pro needs two of them, one for each eye.

Persons: It's, Omdia, Jacky Qiu, OTI, Qiu Organizations: Apple, Quest, Sony Semiconductor Locations: New York City, Hawaii

☆ San Diego police tell Vision Pro users to 'cross streets the old-fashioned way' — without a headset on
▼ + stars: | 2024-02-22 | by ( Ana Altchek | ) www.businessinsider.com time to read: +1 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . San Diego police want you to look both ways before crossing —without a face computer covering your eyes. The San Diego Police Department posted a video on Instagram that shows a pedestrian crossing the street wearing the Apple Vision Pro headset while officers nearby detain someone next to a police car. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Service, San Diego Police Department, Apple, Business Locations: San Diego

☆ Two years after Apple quit Russia over Ukraine, Vision Pros are for sale in Moscow
▼ + stars: | 2024-02-21 | by ( Eamon Javers | ) www.cnbc.com time to read: +8 min

On the ground in Moscow, Apple products including MacBooks, iPhones and iPads are available in stores, although prices may be higher than they were pre-invasion. Asked about Vision Pro sales in Russia, an Apple spokesperson told CNBC: "As you are aware, Apple Vision Pro is only available at Apple Retail stores in the US." Still, at a retail outlet "re:Store," (pronounced Ree-store) a former official Apple reseller offers Apple products for sale at shops in Moscow. The chain's website features a large photo of a user strapped into an Apple Vision Pro, and the iconic bitten Apple logo with text reading, "Vision Pro: The era of spatial computers has come. Apple Vision Pro is already on sale."

Persons: Kremlin . WASHINGTON —, Tim Cook, Romance768, Sergey Romantsev, Romantsev, Alexei Navalny, We're, CNBC's Steve Kovach Organizations: Apple, CNBC, Vision Pro, Apple Vision, Apple Retail, Vision, Kremlin, Russia, Pro, Meta, Russian Ministry of Industry, Trade, Sputnik, White Locations: Los Angeles , California, U.S, Moscow, London, Ukraine, Russia, United States, Kremlin . WASHINGTON, St . Petersburg, New York, Russian, Patriarshiye, York, Istanbul, American, Washington

☆ The Javers Files: Apple Vision Pro in Moscow
▼ + stars: | 2024-02-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe Javers Files: Apple Vision Pro in MoscowCNBC's Eamon Javers joins 'Squawk Box' to discuss how Apple's Vision Pro made its way to Russia, a country the company says it's no longer doing business with.

Persons: Eamon Javers, it's Organizations: Vision, Moscow, Pro Locations: Russia

☆ One reason the Vision Pro might be so expensive: 'mimetic desire'
▼ + stars: | 2024-02-20 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Rooted in philosophical thought, mimetic desire refers to the notion that people desire the same things that their role models want. In the context of the Vision Pro, that theory could mean consumers may be more likely to purchase the device because celebrities or influencers they admire own it. "If these people are models to you—which they are for many young people—mimetic desire kicks in and you subconsciously want a Vision Pro too." If you have an Apple Vision Pro, some photography tips. After all, the Oculus founder, who did not respond to BI's request for comment, said he believes the Vision Pro will eventually be cheaper for the masses.

Persons: —, Jason Levin, Levin, who've, YouTubers Logan Paul, Casey Neistat, Kid Cudi, Robert Scoble, Sam Altman, bB0XTzJ291, Palmer Luckey, Luckey, Apple, would've, It's, Tesla, Elon Musk, Apple didn't Organizations: Service, Business, Vision, Apple Vision, Apple, Pro

☆ Apple's freshest design might just be this puffy space-age carrying case
▼ + stars: | 2024-02-19 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Read previewApple products appear to be sporting a new aesthetic with its case for the Vision Pro. The Apple Vision Pro travel case is a white, bulbous pouch designed to protect the $3,500 mixed reality headset when carried on the go. Product reviewers say the $200 Apple Vision Pro travel case sports a different look than Apple's typical accessories. Despite the concerns, reviewers agree that the case fits their Vision Pro headsets and accessories well. "I just bought a $200 camping pillow to put my Vision Pro inside,"he said.

Persons: —, Derrick Gee, Gee, Faiz Aly, Matt Gray, Cliff Shin, Shin, Aly, TechWeWant, Gray Organizations: Service, Vision, Apple Vision, Apple, Business, NASA, YouTube, University of Illinois Locations: University of Illinois Urbana, Champaign

☆ Here's what it's like to watch a movie in the Apple Vision Pro
▼ + stars: | 2024-02-18 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

The Apple Vision Pro transformed how I watch movies in my first week of using it. With the Vision Pro, the places you can watch a movie are endless as long as you have WiFi. Doing so while wearing the Vision Pro would require me to reposition my window to keep it in my line of sight. AdvertisementBut after some time, the coziness wore off, and the weight of the Vision Pro started to make laying down feel awkward. The Vision Pro can project a jumbotron-like big screen onto my ceiling, so of course I had to do just that.

Persons: —, I'm, it's, Peacock, Jordan Hart Organizations: Apple, Service, Vision, Vision Pro, Disney

☆ Mark Zuckerberg responds to 'Apple fanboys,' says his criticism of the Vision Pro isn't the same as Steve Ballmer laughing off the iPhone
▼ + stars: | 2024-02-16 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewMark Zuckerberg drew the ire of some Apple fans after he ripped into the tech giant's $3,500 Apple Vision Pro in a video posted on Instagram earlier this week. "I don't think so," Zuckerberg told the Morning Brew Daily podcast. "I think we have a really good chance at winning, and I'm really committed to doing that," Zuckerberg said. Zuckerberg's thoughts on his video come after he said in it that the Quest 3 headset is superior to the Vision Pro.

Persons: —, Mark Zuckerberg, doesn't, Steve Ballmer, Zuckerberg, I'm, they're, Apple, He's, Insider's Jordan Hart, Meta didn't Organizations: Service, Apple, Apple Vision, Business, Morning, Meta, Quest, Vision

☆ A premium only airline will start giving some passengers Apple Vision Pros instead of its regular in-flight entertainment
▼ + stars: | 2024-02-16 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Beond announced it will give the Apple Vision Pro to select passengers on its flights. AdvertisementAn airline operating only business class services has announced plans to give an Apple Vision Pro to "select passengers" on some of its flights. "Offering the Apple Vision Pro is another step in our vision of delivering a premium travel experience to our customers, from the start to finish of their journey." And Marques Brownlee, the tech-review YouTuber, said using the Vision Pro on a plane was the aspect he was most excited about. AdvertisementSo as it's going up against airlines that offer first-class seats with enormous screens, the Vision Pro is something that could give it an edge.

Persons: Beond, —, Tero Taskila, Pete Syme, Marques Brownlee Organizations: Apple, Service, Emirates Locations: Maldives, Dubai

☆ Mark Zuckerberg has entered his Posting Era
▼ + stars: | 2024-02-16 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +6 min

Mark Zuckerberg put out an Instagram video reviewing the Apple Vision Pro this week. AdvertisementHaving not personally tested both devices, I am not fully qualified to judge whether Mark Zuckerberg's video review accurately compares Apple's Vision Pro to the Meta Quest 3. Mark Zuckerberg has entered his Posting Era. I don't attempt to think too hard about Mark Zuckerberg's inner life, but I don't get the sense that what we're seeing is a window into his soul. What I see now is something I never thought might happen: Mark Zuckerberg is getting high on his own supply.

Persons: Mark Zuckerberg, Meta's, He's, —, Mark Zuckerberg's, We've, Zuckerberg, it's, Priscilla, Mark, I've, Andrew, Boz, Bosworth, Steve Ballmer, poopooed, Ping, Cook, Elon, Zuckerberg's, Apple, It's, Tim Cook, Meta Organizations: Apple Vision, Service, Meta, Vision, Morning, Vision Pro, Microsoft, Apple, Apple's, Facebook, iTunes Locations: TikTok

☆ Mark Zuckerberg is risking a Steve Ballmer moment with his Apple Vision Pro takedown
▼ + stars: | 2024-02-15 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +2 min

Mark Zuckerberg trashed Apple's Vision Pro this week and called out Apple's "fanboys." NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementMark Zuckerberg posted a takedown of Apple’s just-launched Vision Pro this week, criticizing its cost, specs, and called out Apple's "fanboys." Now, Mark Zuckerberg has taken aim at Apple’s $3,500 Vision Pro, deriding Apple “fanboys” for hyping a product with inferior specs to Meta’s $500 competitor, the Quest headset.

Persons: Mark Zuckerberg, Zuckerberg, Steve Ballmer, —, Apple’s, ” Ballmer, “, it's Organizations: Apple, Service, VR

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