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☆ There's one reason I'd upgrade to the iPhone 15 Pro after trying it, even though I already have last year's
▼ + stars: | 2023-09-12 | by ( Kif Leswing | ) www.cnbc.com time to read: +5 min

There are four new models, ranging from the entry-level iPhone 15 at $799 to the iPhone 15 Pro Max, which costs at least $1199. Apple says that the 6-inch iPhone 15 Pro is 187 grams, or 9% lighter than last year's model. The iPhone 15 Pro Max, with a bigger 6.7-inch screen, weighs 8% less. Other notes from the iPhone 15 hands-onThe new Apple iPhone 15, with EU ordered USB-C charger, is displayed amongst other new products during a launch event at Apple Park in Cupertino, California, on September 12, 2023. The iPhone 15 Pro Max did get a $100 price increase, now starting at $1,199 in the U.S., although you get more storage at the entry level.

Persons: Leswing, Max, haven't, Nic Coury, They've Organizations: CNBC, Leswing Apple, Apple, Pro Max, EU, AFP, Getty, Pro Locations: Cupertino , California, U.S

☆ Here's how Apple stock typically performs around its annual launch event
▼ + stars: | 2023-09-12 | by ( Morgan Chittum | ) www.cnbc.com time to read: +4 min

Shares of Club holding Apple (AAPL) stabilized Monday, a day before the tech giant's annual September product-launch event. Prior to reports that Beijing is moving to ban government employees from using iPhones and other foreign-branded devices at work, things had been looking up for Apple's stock. Historically, the run-up to the iPhone maker's annual product event — set to be held on Tuesday — has been bullish for shares. Looking at historical data since 2016 from the 10 trading sessions before the annual product event and then through year-end, here's how Apple has performed each year. Apple's historical performance Apple traded flat in 2016 leading up to the media event, when the company announced the iPhone 7 and 7 Plus.

Persons: Wall, —, That's, Apple, Tim Cook, Goldman Sachs, China's, Jim Cramer, Jim Cramer's, Jim, Josh Edelson Organizations: Apple, Apple Inc, Wedbush Securities, CNBC, Apple's Worldwide, AFP, Getty Locations: China, Beijing, AAPL, Apple's, Cupertino , California

Leon Neal/AFP/Getty Images2008: iPhone 3G, meet the App StoreWith the second version of the iPhone, Apple introduces the App Store and 3G connectivity. Stephen Lam/Reuters2016: iPhone SE, a budget optionTaking a step back, the iPhone SE is a cheaper, smaller device than the 6S, giving customers a chance to enjoy Apple’s phones at a much lower cost. People handle the new Apple iPhone XS and iPhone XS Max during a media tour at an Apple office in Shanghai, China, on September 21, 2018. Brendon Thorne/Bloomberg/Getty Images2020: iPhone 12 Mini, small but mightyThe iPhone 12 mini is smaller than the usual iPhone but packs a powerful punch. Mike Segar/Reuters2021: iPhone 13 Series, same price for more spaceThe iPhone 13 stays at the same price as the iPhone 12 with double the storage space, as well as featuring a much smaller top notch.

Persons: Steve Jobs, John Green, ” Jobs, Leon Neal, Justin Sullivan, Siri, FaceTime, “, ”, Jobs, Michael Nagle, Apple, Seth K, Hughes, Akio Kon, David Gray, Tim Cook, Josh Edelson, Stephen Lam, David Paul Morris, Phil Schiller, Aly Song, Max, Jason Lee, Pro Max, Phil Barker, Brendon Thorne, Mike Segar, Gabby Jones, Andrew Kelly Organizations: New, New York CNN, Apple, Macworld, Bay Area, Getty, Lightning, Bloomberg, Apple Inc, Worldwide, Steve Jobs, Steve, Pro, Future Publishing Locations: New York, San Francisco, London, AFP, San Francisco , California, New York City, Cupertino , California, Ginza, Tokyo, Japan, Sydney, Shanghai, China, Beijing, Australia, Manhattan , New York

☆ Apple expected to unveil new iPhone at ‘Wonderlust.’ special event
▼ + stars: | 2023-08-29 | by ( Jennifer Korn | ) edition.cnn.com time to read: +1 min

New York CNN —The next iPhone could be just weeks away. Apple announced its fall special event on Tuesday, sending out press invites for the morning of September 12th. Invitees will get to attend in-person at the Steve Jobs Theater inside Apple Park, the company’s headquarters in Cupertino, California, while the general public can watch online at 10 am PST. New iterations of the Apple Watch and Apple Watch Ultra are also expected. The “Wonderlust.” event comes about three months after Apple’s Worldwide Developers Conference unveiled updates to multiple hardware and software products, as well as its highly ambitious mixed reality headset, the Apple Vision Pro.

Persons: Invitees Organizations: New, New York CNN, Apple, Steve Jobs, Apple Watch, Apple’s, Conference, Apple Vision Locations: New York, Cupertino , California

☆ Apple's iPhone 15 is reportedly set for mid-September launch
▼ + stars: | 2023-08-07 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +1 min

Apple CEO Tim Cook speaks during Apple's Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023. Apple's next-generation iPhone 15 is slated for sales launch around Sept. 22, Bloomberg reported Monday. The sale date will be preceded by an Apple event the week prior, either on Sept. 12 or 13, Bloomberg reported. In the company's fiscal third-quarter earnings, it reported that iPhone sales fell 2% to $39.67 billion. "The smartphone industry is tough in the U.S. right now," CEO Tim Cook told CNBC's Steve Kovach last week.

Persons: Tim Cook, Apple's, CNBC's Steve Kovach Organizations: Apple, Apple's Worldwide, Bloomberg Locations: Cupertino , California, U.S, China, Southeast Asia

☆ What the Street missed in earnings at Apple and Amazon — and where shares go next
▼ + stars: | 2023-08-06 | by ( Jim Cramer | ) www.cnbc.com time to read: +10 min

In one quarter — one off-cycle quarter that didn't feature a no new iPhone — Apple (AAPL) delivered a whopping $81.8 billion in sales. I came up with "own it, don't trade it" for Apple because there have been so many quarters like this one. The people who sold Apple shares on Friday no doubt sold it on their Apple devices. I would be more worried if Apple's customer satisfaction went down than I am that iPhone sales lagged. Apple CEO Tim Cook speaks during Apple's Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.

Persons: Tim Cook, Luca Maestri, Tim, Jensen, da, Huang, Andy Jassy, Roku, Jassy, Goldman Sachs, Jim Cramer's, Jim Cramer, Jim, Josh Edelson Organizations: Apple, ESPN, Amazon, Web Services, Nvidia, Services, Walmart, Oracle, Amazon Web, Google, Jim Cramer's Charitable, CNBC, Apple's Worldwide, AFP, Getty Locations: Indonesia, India, Philippines, Mexico, Turkey, Texas, New Jersey, Cupertino , California

☆ Apple shares slide after it reports decreased revenue for iPhone and other hardware
▼ + stars: | 2023-08-04 | by ( Lauren Feiner | ) www.cnbc.com time to read: +1 min

Apple CEO Tim Cook speaks with media members at a viewing area for new products during Apple's Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023. Shares of Apple fell 4.8% Friday after the company reported lower year-over-year revenue for its flagship products in its third quarter earnings report. Apple said revenue for its iPhone, Mac and iPad lines was down from the year before. Still, Apple beat estimates on earnings per share, which came in at $1.26 compared to the $1.19 analysts had expected, according to Refinitiv. During the company's earnings call Thursday, Apple's stock dipped lower when CFO Luca Maestri told analysts they expected similar sales results in the following quarter.

Persons: Tim Cook, Luca Maestri, Maestri, —, Kif Leswing Organizations: Apple, Apple's Worldwide, Revenue Locations: Cupertino , California, Refinitiv, iPhones, India

☆ Apple earnings live updates: What analysts are looking for
▼ + stars: | 2023-08-03 | by ( Kif Leswing | ) www.cnbc.com time to read: +1 min

Apple CEO Tim Cook next to Apple's new Vision Pro virtual reality headset, at the Apple Park campus in Cupertino, California, on June 5, 2023. Apple is expected to post its third consecutive year-over-year decline in quarterly revenue on Thursday, according to FactSet estimates, with declines in iPhone, iPad, Wearables, and Mac sales. However, analysts expect the company's profitable services division to be a bright spot, rising over 5%. Apple's forward-looking statements may also give clues to the state of global economies, and whether consumer confidence is wavering or strengthening. Apple hasn't provided guidance since 2020, citing uncertainty, but it gives investors data points that they can use to figure out whether Apple expects sales to rise or fall.

Persons: Tim Cook, Apple hasn't Organizations: Apple Locations: Cupertino , California

☆ Interns and college students are using virtual reality to learn office skills without ‘repercussions’—but not everyone is sold on the metaverse
▼ + stars: | 2023-07-24 | by ( Rebecca Picciotto | ) www.cnbc.com time to read: +6 min

Apple's new Vision Pro virtual reality headset is displayed during Apple's Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023. College classes and internship programs are employing VR headsets to teach students and early talent the ropes of an office environment. Laura Bedalov, a customer success manager at Cappfinity, sets up the virtual reality workplace environment that colleges and internship programs are using to train young people. Within UCD's virtual reality world, which was developed in partnership with Cappfinity, students may take on the role of a human resources employee choosing a job candidate to hire. Maurice Knightly, education innovation lead at UCD's Innovation Academy who helped spearhead the VR class, says headset prices have gotten cheaper over time.

Persons: Laura Bedalov, Jeannie Liakaris, Rebecca Picciotto, Cappfinity, Ernst & Young, Alan O'Donnell, O'Donnell, Maurice Knightly Organizations: Apple's Worldwide, Apple, Meta, Microsoft, University College Dublin, UCD's Innovation Academy, UCD, VR, CNBC, Netflix, Pico Locations: Cupertino , California

☆ Jim Cramer: I used Apple's new Vision Pro headset — here's what it was like
▼ + stars: | 2023-07-14 | by ( Jim Cramer | ) www.cnbc.com time to read: +9 min

I saw a soccer match on the Vision Pro and I ducked when a ball came right at me. I would have had better seats with the Vision Pro, if Apple can work out that deal with NBA commissioner Adam Silver. Apple's new Vision Pro virtual reality headset is displayed during Apple's Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023. I saw a soccer match on the Vision Pro and I ducked when a ball came right at me. I would have had better seats with the Vision Pro, if Apple can work out that deal with NBA commissioner Adam Silver.

Persons: Taylor Swift's, Adam Silver, Apple, Jim Cramer's, Jim Cramer, Jim, Josh Edelson Organizations: Apple, Hollywood, Apple Watch, Vision, New York Knicks, NFL, CNBC, Apple's Worldwide, AFP, Getty Locations: Iceland, Cupertino , California

☆ Apple just released a preview of its next big iPhone update. Here's what's new
▼ + stars: | 2023-07-12 | by ( Kif Leswing | ) www.cnbc.com time to read: +6 min

Josh Edelson | AFP | Getty ImagesIn June, Apple announced iOS 17, the latest version of the iPhone operating system. Here are some of the biggest changes in iOS 17. A new feature called NameDrop allows two iPhone users to share contact details by simply bringing their phones close together. So, if you have two dogs, Apple Photos can tell the difference between the two in search and other applications. In iOS 17, Apple will be able to automatically input two-factor authentication codes from emails received in the Mail app.

Persons: Tim Cook, Josh Edelson, it's, Apple’s autocorrect, Apple, Sofia Pitt, ”, Siri, It's, FaceTime Organizations: Apple's Worldwide, Apple, AFP, Getty, Google, AirPods, Sofia Pitt New, Apple Music, Spotify Locations: Cupertino , California, voicemails

Club stock Apple finished the second quarter with a 17.6% gain and the first half of the year with a 49% advance. Meta jumped 35% in the second quarter and 138% year to date. Estee Lauder lost 20% in the second quarter and nearly 21% year to date. The Dow Jones Industrial Average rose 3.4% in the second quarter and 3.8% for the year. But, it was the Nasdaq that outshined them all — soaring nearly 13% in the second quarter and almost 32% in the first six months of the year.

Persons: Meta, Estee Lauder, Locker, Wells, Morgan Stanley, —, Wells Fargo, Levi Strauss, LEVI, That's, Friday's, Gold, Jim Cramer's, Jim Cramer, Jim, Tim Cook, Josh Edelson Organizations: Federal Reserve, Nasdaq, Investors, Apple, Nvidia, Dow Jones, Federal, PMI, Independence, Modelo, Constellation Brands, U.S, Treasury, Jim Cramer's Charitable, CNBC, Apple's Worldwide, AFP, Getty Locations: U.S, Wells Fargo, Corona, Cupertino , California

☆ Apple's market cap passes $3 trillion in early trading
▼ + stars: | 2023-06-30 | by ( Hayden Field | ) www.cnbc.com time to read: +1 min

Apple CEO Tim Cook speaks during Apple's Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023. Apple 's market cap topped $3 trillion during premarket trading on Friday as shares climbed about .93% to new a new high and passed the $190.73 price required to hit the milestone, according to CNBC's most recent share count. Apple was the first company to hit a $3 trillion market cap during intraday trading in Jan. 2022, but it failed to close at that level. It shows investors remain bullish on the stock and Apple's portfolio of products and services, despite the company's warning in May that its current quarter revenue is expected to fall about 3%. Investors see the company as one of the bright spots during a year of turbulence in tech, with tech giants committing to "do more with less" amid a "year of efficiency" and laying off thousands of employees.

Persons: Tim Cook, Apple, Wedbush's Dan Ives Organizations: Apple, Apple's Worldwide, Investors Locations: Cupertino , California, Cupertino

☆ Tim Cook bets his legacy on augmented reality
▼ + stars: | 2023-06-13 | by ( Clare Duffy | ) edition.cnn.com time to read: +11 min

David Paul Morris/Getty Images Cook speaks in front of an image of an iPhone 4S at Apple headquarters in 2011. Yui Mok/PA Images/Getty Images Tim Cook puts on a Boston Red Sox jersey before a baseball game between the Red Sox and the Detroit Tigers in June 2017. Justin Sullivan/Getty Images Tim Cook signs the box of a new iPhone X at an Apple Store in Palo Alto in November 2017. Andrew Harrer/Bloomberg/Getty Images Cook speaks via video conference at a House Judiciary subcommittee hearing on online platforms and market power in July 2020. In pictures: Apple CEO Tim Cook Prev NextFollowers of the company are divided on what the headset could ultimately mean for Cook.

Persons: Tim Cook, Steve Jobs, Cook, It’s, … it’s, ”, Margaret O’Mara, Andrew Burton, Phil Schiller, Jobs, David Paul Morris, Apple, Tom Williams, Marcio Jose Sanchez, Bono, Justin Sullivan, Tony Avelar, Stephen Lam, George Washington University's, Alex Brandon, Stephen Colbert, Jeffrey R, Pope Francis, Shutterstock Cook, Maddie Ziegler, AirPods, Monica Davey, James Corden, Pharrell, Beck Diefenbach, Reuters Cook, Yui Mok, Billie Weiss, Donald Trump, Jonathan, Oprah Winfrey, Win McNamee, Theresa Goh, Edgar Su, Andrew Harrer, Graeme Jennings, Noah Berger, Sajid Moinuddin, India's, Francis Mascarenhas, Brooks Kraft, it’s, Mike Bailey, “, Tim Bajarin, ’, ” Bajarin, Bajarin, they’ll Organizations: New, New York CNN, Apple, Vision, Apple Watch, University of Washington, Washington Post, Getty, Reuters, Alamy, Homeland Security, Governmental, Flint Center, Performing Arts, Cook, CBS, Serviziofotograficoor, Primary School, Boston Red Sox, Red Sox, Detroit Tigers, American Technology, White House, Steve Jobs Theatre, Carnegie Library, Central Public Library, Bloomberg, Singapore, Apple Worldwide, Conference, Epic Games, Apple Inc, FBB Capital Partners, Jobs Locations: New York, Cupertino , California, Cupertino, Palo Alto , California, Palo Alto, San Francisco, Down, London, Washington , DC, Oakland , California, Mumbai

☆ CNBC Daily Open: Tech is loving the possible rate pause
▼ + stars: | 2023-06-13 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +2 min

CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Hopes for a pause in interest rates helped to send stocks higher Monday. (Higher rates today lower the value of tech's growth tomorrow.) Big Tech stocks mostly rose at least 1%; Apple even hit an all-time high of $183.79 per share. On an average day, 80.6 million shares of the SPDR S&P 500 ETF Trust, a tracker of the broad S&P 500 index, are traded.

Persons: Tim Cook, Mark Zandi, Oracle's, That's Organizations: Apple Inc, Apple Vision, Apple Worldwide, Apple, CNBC, Traders, Federal Reserve, Moody's Analytics, Big Tech, Nasdaq, Dow Jones, Trust, Tech Locations: Cupertino , California, That's

☆ Meet the 17-year-old wonder kid who started coding at 7 and presented her app to Tim Cook last year. Now she's headed to NASA.
▼ + stars: | 2023-06-11 | by ( Amanda Breen | ) www.businessinsider.com time to read: +8 min

Last year she was a winner in Apple's Swift Student Challenge and ended up presenting to Tim Cook. In the future she's looking towards aerospace cybersecurity and will be working for NASA. But at WWDC almost everybody is familiar with Apple software and products." "We see Tim Cook walking down the trail of Apple Park, heading towards us," Tsuboi says. Tsuboi is also building cybersecurity programs to ensure the cybersecurity of avionics (electronics as applied to aviation) on airplanes.

Persons: Angelina Tsuboi, Apple's, Tim Cook, —, She's, What's, Tsuboi, I'm, I've, she's, it's, Amanda Breen Organizations: NASA, Service, Developers, astronautics, Apple, MIT Locations: mechatronics, Japan, Los Angeles, Apple

☆ I tried the Apple Vision Pro mixed-reality headset — here's what it's like
▼ + stars: | 2023-06-06 | by ( Steve Kovach | ) www.cnbc.com time to read: +7 min

related investing news Here's what analysts are saying about Apple's new Vision Pro headset The promise of Apple's new mixed-reality headset isn't really about the headset I got to take one for a test drive. The Vision Pro isn't large enough to fit glasses if you wear them. Even though most of the focus with Apple Vision is on the visuals, I was equally impressed by the audio. The Vision Pro has a pair of speakers that sit near your temples and provide a surround sound effect. But as someone who has tried just about every mainstream headset to date so far, I can tell you that Vision Pro feels like a $3,500 machine.

Persons: Josh Edelson, It's, Siri, I've, Apple, — audibly Organizations: Apple's Worldwide, Apple, AFP, Getty, Apple Watch, Quest, Vision, Meta's Locations: Cupertino , California

☆ CNBC Daily Open: Apple failed to impress
▼ + stars: | 2023-06-06 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +2 min

Apple CEO Tim Cook next to Apple's new Vision Pro virtual reality headset, at the Apple Park campus in Cupertino, California, on June 5, 2023. This report is from today's CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Investors were hoping Apple could save the metaverse — the idea of a shared, immersive and virtual space — which has been struggling to attract attention and users. Apple's shares lost momentum and ended the day lower.

Persons: Tim Cook, Binance Organizations: Apple, CNBC, Worldwide Developers, SEC, Dow Jones, Nasdaq Locations: Cupertino , California

☆ Apple's next challenge: It needs apps for its Vision Pro headset, but it's not on sale yet
▼ + stars: | 2023-06-06 | by ( Kif Leswing | ) www.cnbc.com time to read: +2 min

Apple CEO Tim Cook speaks with members of the media next to Apple's new Vision Pro virtual reality headset, during Apple's Worldwide Developers Conference at the Apple Park campus in Cupertino, California, June 5, 2023. On Monday, Apple revealed its $3,500 Vision Pro "spatial computing" headset to the public ahead of a planned launch early next year. Now Apple needs to convince developers to make apps for it, even though the hardware isn't widely available yet. App support for the Vision Pro will be critical for its success. All this effort is to ensure the app store for the Vision Pro is stocked when it eventually goes on sale.

Persons: Tim Cook, Apple, Morgan Stanley, Erik Woodring Organizations: Apple, Apple's Worldwide, Vision, Union Locations: Cupertino , California, California, London, Munich, Shanghai, Singapore, Tokyo

Tim Cook speaks at an Apple special event at Apple Park in Cupertino, California on September 7, 2022. Brittany Hosea-Small/AFP/Getty Images/FILEFor years, Apple CEO Tim Cook has expressed interest in augmented reality. Now Apple finally appears ready to show off what it's been working on. Apple's rumored new VR/AR headset could be called Reality One or Reality Pro, according to Bloomberg. The decision to unveil it at WWDC suggests Apple wants to encourage developers to build apps and experiences for the product in order to make it more compelling for customers and worth the hefty price tag.

Persons: Tim Cook, Brittany Hosea, it's, Apple's, Siri, Apple Organizations: Apple, Getty, Bloomberg Locations: Cupertino , California, AFP

Club holding Apple (AAPL) on Monday unveiled its long-awaited mixed-reality headset, known as Apple Vision Pro, expanding the technology giant's unrivaled hardware-and-software ecosystem into a new realm of computing. Of course, some investors may not be wowed by the Vision Pro. Vision Pro — Apple's first new major piece of hardware since the Apple Watch in 2014 — joins a fledgling field of mixed- and virtual-reality headsets. Bottom line More important than anything announced Monday, we're finally getting a glimpse of Apple's vision for this next-generation computing platform. It's too early to tell where Apple's headset business will be in five or 10 years.

Persons: Morgan Stanley, Steve Jobs, it's, Tim Cook, Cook, Apple, —, Bob Iger, we're, It's, Jim Cramer's, Jim Cramer, Jim, Brittany Hosea, BRITTANY HOSEA Organizations: Apple, Apple Vision, Developers Conference, Vision, Pro, Apple Watch, Meta, PlayStation, Club, Disney, Vision Pro, CNBC, Getty, Afp Locations: Cupertino , California, AFP

☆ Apple expected to reveal mixed-reality headset at developer conference
▼ + stars: | 2023-06-05 | by ( Stephen Nellis | ) www.reuters.com time to read: +2 min

CUPERTINO, California, June 5 (Reuters) - Apple Inc (AAPL.O) is expected to unveil a mixed-reality headset at its annual software developer conference on Monday, its first big move into a new product category since the introduction of the Apple Watch nine years ago. Like Meta's Quest Pro from last year and Quest 3 announced last week, Apple's device is likely to blend a video feed from the outside world with a virtual world displayed on screens inside the headset. Investors and tech fans alike will be focusing on how much Apple's view of the virtual reality market overlaps with Meta's. In addition to Meta, Sony Group Corp (6758.T) and ByteDance-owned Pico both recently released virtual reality devices. Investors will also look for updates on CarPlay, Apple's software for vehicles, which the company said last year would start to power more dashboard functions.

Persons: It's, Mark Zuckerberg, Stephen Nellis, Edwina Gibbs Organizations: Apple Inc, Apple Watch, Apple, Facebook, Meta, Meta's, Quest, Sony Group Corp, Pico, Research, IDC, Apple Park, Thomson Locations: CUPERTINO , California, San Francisco

☆ Apple's practical approach to A.I.: No bragging, just features
▼ + stars: | 2023-06-05 | by ( Kif Leswing | ) www.cnbc.com time to read: +2 min

On Monday during Apple's annual developer's conference, WWDC, the company subtly touted just how much work it's doing in state-of-the-art artificial intelligence and machine learning. As Microsoft , Google , and startups like OpenAI embraced cutting-edge machine learning technologies like chatbots and generative AI, Apple appeared to be sitting on the sidelines. But on Monday, Apple announced several significant AI features, including an improved iPhone autocorrect based on a machine learning program using a transformer language model, which is the same technology underpinning ChatGPT. Unlike its rivals, who are building bigger models with server farms, supercomputers, and terabytes of data, Apple wants AI models on its devices. On-device AI bypasses a lot of the data privacy issues that cloud-based AI faces.

Persons: Apple, Craig Federighi, OpenAI's Organizations: Apple, Worldwide, Conference, Microsoft, Google Locations: Cupertino , California

☆ Apple's nascent ad business faces more competition than ever, and it's set to launch a major charm offensive to get big advertisers to buy in
▼ + stars: | 2023-05-25 | by ( Lara O'Reilly | Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Apple usually plays it so low-key at big industry events, you wouldn't even know the company had attended. It has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources. It's also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. All of which were "not necessarily a strong-point with Apple advertising in the past," Auzins said. Today, Apple's ad business largely consists of search ads sold within the App Store, which Insider Intelligence forecasts will generate $8.7 billion this year.

☆ Ex-Apple Engineer Indicted in Crackdown on Flow of Restricted Tech to China, Russia
▼ + stars: | 2023-05-16 | by ( Sadie Gurman | Dylan Tokar | ) www.wsj.com time to read: 1 min

The Steve Jobs Theater on the grounds of Apple Park corporate headquarters in Cupertino, Calif. Photo: Andrej Sokolow/dpa/ReutersWASHINGTON—A former Apple engineer has been charged with trying to steal the company’s self-driving-car technology, U.S. authorities said Tuesday, one of a series of actions aimed at dismantling what they say are illicit networks providing Russia and China with access to trade secrets and restricted items such as aircraft parts and battlefield equipment. Weibao Wang, 35 years old, a software engineer at Apple from 2016 to 2018, was charged with six counts of theft or attempted theft of the company’s “entire autonomy source code,” tracking systems, architecture designs and descriptions of hardware behind the technology, the Justice Department said in an indictment.

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