Apple CEO Tim Cook speaks during Apple's Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.
Apple 's market cap topped $3 trillion during premarket trading on Friday as shares climbed about .93% to new a new high and passed the $190.73 price required to hit the milestone, according to CNBC's most recent share count.
Apple was the first company to hit a $3 trillion market cap during intraday trading in Jan. 2022, but it failed to close at that level.
It shows investors remain bullish on the stock and Apple's portfolio of products and services, despite the company's warning in May that its current quarter revenue is expected to fall about 3%.
Investors see the company as one of the bright spots during a year of turbulence in tech, with tech giants committing to "do more with less" amid a "year of efficiency" and laying off thousands of employees.
Persons:
Tim Cook, Apple, Wedbush's Dan Ives
Organizations:
Apple, Apple's Worldwide, Investors
Locations:
Cupertino , California, Cupertino