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Lisa Andrea launched a financial blog in 2021 and consistently books $8,000 in monthly revenue. Andrea outlines 9 of the easiest ways to earn passive income, including resale and blogging. She took her experience building passive income streams and teaching herself the fundamentals of financial literacy to launch the financial-advice blog The Financial Cookbook in February 2021. Andrea shared her own financial strategy, including the nine methods of passive income she encourages everyone to try. Julia CheskyAndrea said companies typically contact her about brand partnerships, but she encourages other entrepreneurs to be more proactive when looking for passive income avenues.

☆ I've made almost $10,000 a month from Shopify and YouTube. Here's how I built 2 income streams in college.
▼ + stars: | 2023-03-20 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +7 min

Tammy Dinh started her art business, Uncomfy, on Etsy in 2020 before moving it to Shopify in 2022. I grew up watching YouTube videos of people making things with polymer clay. I started making clay figurines when I was 9. While the business was in my name, we worked in partnership for the first few months and split the income. I started making Instagram Reels and TikToks — but it's a lot of workWhen I started posting photos on Instagram, I didn't want to use my face or voice.

☆ Creator startup Jellysmack is investing $25 million in the video catalogs of kids and family influencers in partnership with Pocket.watch
▼ + stars: | 2023-03-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Creator startup Jellysmack is setting aside $25 million to invest in kids and family influencers. The company is partnering with entertainment startup Pocket.watch to launch the fund. Creator startup Jellysmack is betting on kids and family influencers by setting aside $25 million to finance top stars. The company is partnering with entertainment startup Pocket.watch — a studio that works with popular kids and family entertainment franchises like Ryan's World and Love, Diana — to invest in creators' YouTube back catalogs. Jellysmack it isn't the only creator startup betting on individual influencers as investments.

☆ In the three-way battle between YouTube, Reels and TikTok, creators aren't counting on a big payday
▼ + stars: | 2023-02-27 | by ( Zach Vallese | ) www.cnbc.com time to read: +6 min

Several told CNBC still earn higher monthly payouts on YouTube than on other platforms, including TikTok and Reels. Since the launch of YouTube Shorts' new partnership program on February 1, the results have been mixed. MrBeast's ongoing multi-million dollar investments in his YouTube videos demonstrate the platform's potential for generating strong returns, attracting influencers with significant followings. Creators' past criticism of YouTube Shorts paymentCreators had been expressing dissatisfaction with YouTube's approach to paying them for Shorts. TikTok pays its creators through its own TikTok Creator Fund, which the company has pledged to grow from $200 million to $1 billion over the next three years.

☆ I was an early YouTube creator. Here's how CEO Susan Wojcicki improved the site in 10 years, helping me make money and even find a community of close friends.
▼ + stars: | 2023-02-22 | by ( Thomas Maxwell | ) www.businessinsider.com time to read: +8 min

YouTube CEO Susan Wojcicki is stepping down after nearly ten years at the helm. Under her leadership, the video platform cemented itself as a favorite of online creators. YouTube Shorts, the company's direct competitor to TikTok, recently surpassed 50 billion daily views and opened up monetization to creators. Still, under Wojcicki's tenure the video platform was rarely mentioned in discussions about the ills of social media, and the CEO was not regularly hauled in front of Congress like other tech leaders. Under Wojcicki's tenure, YouTube expanded monetization and released a slew of new ways to make money, like a merchandise shop.

☆ YouTubers and creator-economy insiders react to the sudden CEO shake-up, and describe the challenges that will define the future of the platform
▼ + stars: | 2023-02-18 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

YouTube CEO Susan Wojcicki is stepping down, and being replaced by chief product officer Neal Mohan. YouTube chief Susan Wojcicki's sudden announcement on Thursday that she is stepping down has sent shockwaves through the creator community. Wojcicki has been YouTube's CEO since 2014, and joined parent company Google in 1999 as its first marketing manager. Chief product officer Neal Mohan will be taking over her role, having previously been in charge of key products like the short-video platform YouTube Shorts and launched subscription services YouTube Premium and YouTube TV. "Susan understood from the beginning the importance of content creators on YouTube," said Alessandro Bogliari, CEO and cofounder of The Influencer Marketing Factory.

☆ YouTube creators testing its new song-licensing feature are feeling sticker shock from prices as high as $18,000
▼ + stars: | 2023-02-16 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +7 min

Some Creator Music licenses have a set price, while others have custom pricing based on a channel's size. Prices for a song license in Creator Music can vary widely based on a creator's subscriber count. Music rights holders regularly crack down on brands that use songs in social-media posts without paying for a license. YouTube has gradually introduced features over the past decade-and-a-half to compensate music rights' holders on its platform. The company is also setting aside revenue for music rights holders as it introduces revenue-sharing on Shorts this month.

☆ YouTube CEO Susan Wojcicki is stepping down
▼ + stars: | 2023-02-16 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

YouTube CEO Susan Wojcicki is stepping down, the company shared in a blog post Thursday. Chief product officer Neal Mohan will be the new head of YouTube. Wojcicki became CEO in 2014 after moving over from Google. Wojcicki became CEO in 2014, coming from Google, YouTube's parent company. Under her leadership, YouTube launched products like YouTube Gaming, YouTube Music, YouTube Premium, and YouTube TV.

☆ YouTube creators testing its new song-licensing feature are feeling sticker shock from prices as high as $1,000
▼ + stars: | 2023-02-15 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Some Creator Music licenses have a set price, while others have custom pricing based on a channel's size. Prices for a song license in Creator Music can vary widely based on a creator's subscriber count. YouTube has gradually introduced features over the past decade-and-a-half to compensate music rights' holders on its platform. In 2015, it built a standalone music-streaming service called YouTube Music. The company is also setting aside revenue for music rights holders as it introduces revenue-sharing on Shorts this month.

☆ Gmail creator warns Google is 'only a year or two away from total disruption' because of AI like ChatGPT
▼ + stars: | 2023-02-01 | by ( Grace Kay | ) www.businessinsider.com time to read: +3 min

Gmail creator Paul Buchheit says Google is only one or two years away from "total disruption" due to AI chatbots. The engineer said advancements in AI like ChatGPT could make Google's search engine irrelevant. "Google may be only a year or two away from total disruption," Buchheit tweeted on Wednesday. "AI will eliminate the Search Engine Result Page, which is where they make most of their money. At the time, The Information had reported that Microsoft planned to use ChatGPT to power its own search engine, Bing.

☆ A 29-year-old entrepreneur who is using YouTube to create financial independence says there are 2 main ways to earn passive income — and why you should focus on passive income instead of side hustles
▼ + stars: | 2023-01-28 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +6 min

One entrepreneur says to focus on building passive income streams so you can free up time and energy. There's a big difference between passive income and side hustle income, emphasized 29-year-old entrepreneur Vanessa Ideh Adekoya. Once you do that, you can start generating passive income from things like affiliate links and platform income. If you do have savings, though, there's a second main way to earn passive income — and that's by investing. If you don't have any savings but still want to earn passive income, "then you should consider building," she said.

☆ I'm a stay-at-home dad who makes $20,000 a month through YouTube and email marketing. The first year I only made 13 cents — here's how I scaled up.
▼ + stars: | 2023-01-19 | by ( Perri Ormont Blumberg | ) www.businessinsider.com time to read: +8 min

In 2017, I started to research how to make money online and teach myself digital marketing because I wanted to make extra money from home while taking care of my boys. I repurpose my videos on YouTube Shorts, Facebook Reels, Instagram Reels, and TikTok, which brings in additional revenue. Video titles that I've seen success with are related to working from home, how to work remotely, and how to make money online. I also just hired someone to start repurposing all my YouTube videos and turn them into 60-second vertical videos for TikTok, Instagram, and Facebook. YouTube, TikTok, and Facebook all work on algorithms, and they need time to learn about your content so they can show it to the right people.

☆ How much money YouTube pays for 1 million views, according to 3 creators
▼ + stars: | 2022-12-31 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +1 min

Google places these ads and pays a creator a rate based on factors like a video's watch time. Insider spoke with YouTube creators about how much each of them earned. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn. How much money a YouTube creator makes for a viral video with 1 million views can vary wildly — but it's usually quite a payday. Insider spoke with three YouTube influencers with vastly different channels about how much they earned from videos with 1 million (or more) views.

☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
▼ + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +10 min

Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."

☆ A couple in their 20s quit their 'Big 4' accounting jobs and now earn up to $19,000 a month creating online content. They explain how they turned a side hustle into a lucrative business that is helpin
▼ + stars: | 2022-12-16 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +10 min

They quit their corporate jobs and now make up to $19,000 a month creating personal finance content. The Toronto-based couple worked their way up to saving and investing about 60% of their income, they told Insider. It's been about a year since Gordon and Mathu left the corporate world to go all-in on content creation. In 2022, the couple earned up to $26,000 CAD (about $19,000 USD) a month, according to documents viewed by Insider. They honed in on personal finance, covering topics like saving, investing, increasing your income, and paying down debt.

☆ A financial coach shares 9 ways to earn $8,000 a month in passive income to prepare for a recession, inflation, or layoffs
▼ + stars: | 2022-12-15 | by ( Alexandra York | Junior Entrepreneurship Reporter | Read More | ) www.businessinsider.com time to read: +7 min

Andrea outlines 9 of the easiest ways to earn passive income, including resale and blogging. She took her experience building passive income streams and teaching herself the fundamentals of financial literacy to launch the financial-advice blog The Financial Cookbook in February 2021. Julia CheskyAndrea said companies typically contact her about brand partnerships, but she encourages other entrepreneurs to be more proactive when looking for passive income avenues. She recommends selling old clothes, coupons received in the mail, or finds from garage sales or local stores. Nicholas Waskosky, a Poshmark seller, earns five figures a year selling old or upcycled clothes on the platform.

☆ CHART: All the ways Instagram influencers can make money from the platform and how it's changed in the last year
▼ + stars: | 2022-12-05 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Instagram has launched more than 10 money-making tools for creators since 2020. From subscriptions to NFTs, the Meta-owned platform is testing many ways for creators to make money. Insider made a timeline to show all of Instagram's monetization features — and which ones are gone. "I'm always a little cautious because Instagram changes all the time," Yesenia Hudson, a content creator with 40,000 Instagram followers, told Insider. Meanwhile, this past year has been focused on ways creators can earn money from their followers with tools like Subscriptions or Digital Collectibles (Meta's NFT feature).

☆ Michigan couple makes $9,000 a month teaching people to launch lucrative side hustles: Our No. 1 rule is 'anyone can do it'
▼ + stars: | 2022-12-04 | by ( Megan Sauer | ) www.cnbc.com time to read: +5 min

The McCauleys say some of their furniture flips are as simple as staging and taking fresh photos of the product. But of all their income streams, Jamie says their YouTube and social media presence is the most stressful to manage. Unlike real estate, the gambles of buying and reselling furniture are minimal in both price and risk, the McCauleys say. The McCauleys say they staged and resold this $50 Facebook Marketplace dresser for $300. Costs and effectGoing a full year without making any money from YouTube was difficult, the McCauleys say.

☆ A finance and lifestyle YouTuber with about 20K followers explains how she built 7 income streams and how much she's earned each month this year
▼ + stars: | 2022-11-30 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

She started in May 2020 posting finance tips on YouTube, and now has 19,3000 subscribers. After the post about her house, her followers asked her to create a dedicated platform about building wealth. The 26-year-old also posts personal finance and lifestyle content on Instagram, where she now has 14,000 followers, and on TikTok, where she has 23,800 followers. Since January, she's made 105,654 Canadian dollars, or about $78,600, from seven streams of income, according to documentation verified by Insider. Below is a breakdown of how much money Odetoyinbo has earned in each month in 2022 so far.

☆ A couple spent $40,000 to convert a van into a luxury tiny home where they live and work while traveling the world — see inside
▼ + stars: | 2022-11-22 | by ( Lisa Dittrich | Nathan Rennolds | Business Insider Deutschland | ) www.businessinsider.com time to read: +5 min

Jan and Marie Koza are a couple who spent 60,000 euros buying and converting a Citroën Jumper van. They now live, work, and travel the world in the van, aiming to spend 1,000 euros a month each. "We paid 20,105.38 euros for it, which included the registration fee and some other little things," Marie told Insider. They spend most of their money on gas and provisionsIn the Canary Islands, the couple spent 173.03 euros on gas and 870.39 euros on provisions each month, they said. In total, the couple said they spent 2,621.16 euros in the Canary Islands on "variable costs," including tolls and ferry fare.

☆ I make $60,000 a month from multiple revenue streams, including YouTube and Airbnb. Here's how I set them up so I only have to work 15 hours a week and can travel the world.
▼ + stars: | 2022-11-15 | by ( Kimanzi Constable | ) www.businessinsider.com time to read: +9 min

Gabby Wallace is a former teacher who now runs a YouTube channel and several rental properties. She says she only works 10 to 15 hours a week, and she makes on average $60,000 a month in revenue. My YouTube channel grew slowly at firstIt took a year after starting my channel to reach 1,000 subscribers. In 2013, I moved back to the US to teach at Boston University and ran my YouTube channel as a side hustle. By 2017, I had language-learning and online-tutoring companies buying sponsorships on my YouTube channel, and some language-learning apps paying for ads.

☆ How an Instagram micro influencer built 6 income streams and how much she earns from each
▼ + stars: | 2022-11-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Her career was built mostly on brand partnerships, but she's been working to diversify her income. Here's how much she earned from six income streams — and how much she spent — in September. Kirsty Ip, a food influencer from Vancouver, British Columbia, is among those moving away from brand collaborations to feel more secure. She is also considering making a course about influencer marketing for aspiring creators to add another stream of income. Ip created her YouTube channel in 2017 but posted only a few videos before abandoning it to focus on Instagram content.

☆ Q4 is typically full of big paydays for creators, but this year they're having mixed results
▼ + stars: | 2022-11-10 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Here are the trends in Q4 marketing deals and ad rates this holiday season. The last quarter of the year is typically the busiest season for influencers, with holiday campaigns and end-of-year deals leading to lucrative payouts. While some are seeing brands spend more than ever, others say the number of deals — and the dollar amounts — have held steady compared to last year. In 2020, for instance, some holiday campaigns began as early as August. Johnson said typically his team begins working on holiday campaigns in early to mid-September.

☆ YouTube has a new 'rigid' culture as Google ad executives take over
▼ + stars: | 2022-11-01 | by ( Tom Dotan | ) www.businessinsider.com time to read: +7 min

In the last 18 months, at least nine top YouTube executives left and were replaced by longtime Googlers. "It's becoming very operationalized at YouTube," said one former YouTube executive. Google ad executive takeoverYouTube's chief business officer role has marked a significant shift toward the rising influence of Google's sales culture. 2019 is also when Google began keeping a closer reign on YouTube and started to stock it with Google ad executives. The point person for YouTube Originals, Susanne Daniels, who came from MTV, left YouTube in January, shortly before YouTube shut down its entire Originals content group.

☆ How a creator economy startup that invests up to $2 million in individual influencers decides who to work with
▼ + stars: | 2022-10-31 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Payment startup Creative Juice invests directly in YouTubers in exchange for a cut of their ad revenue. Some YouTube creators are ditching traditional banks and turning to creator economy startups for capital. Rather than getting a loan from his local bank, he turned to creator economy startup Creative Juice. She told Insider that receiving investment from Creative Juice allowed her to make that jump and establish industry relationships. Creative Juice picks which influencers to work with based on a list of metrics, including historical and estimated future revenue, engagement, and views per video.

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