Last week, Google announced plans to change its search results page to prioritize a feature called "AI Overview," which uses AI to summarize information at the top of a search results page.
Google said on Tuesday there will be ads within AI Overview and that they will be relevant to both the query and the information.
The ads include virtual try-on options, a technology Google rolled out last year with select retailers.
Executives said at the time of the report last month that they saw increased customer conversions from ad clients using generative AI tools in its "Performance Max."
The company said it is giving advertisers more image editing tools and said Google AI will generate more visual options and "context" for their ads.
Persons:
Max
Organizations:
Google, Brands
Locations:
U.S