Apple is offering hefty discounts on iPhones in China in a bid to boost sales amid intense competition from local brands such as Huawei, as promotions for the country's 618 shopping festival get underway.
Chinese e-commerce marketplaces JD.com and Alibaba's Tmall have been selling select iPhone models at discounts as high as 20% since promotions for 618 festival started on Monday.
Apple's 256-gigabyte iPhone 15 Pro Max was being sold for 7,949 yuan (US$1,120), down from the original 9,999 yuan, a significantly higher discount than those reported in February.
Tmall and JD.com are some of Apple's sales channels in the country that regularly promote discounts during the mid-year 618 shopping festival.
Apple is also offering discounts of up to 6,100 yuan on the iPhone 15 when Chinese buyers trade in iPhone 11 or later versions, according to the company's website.
Persons:
Alibaba's, Max, Tmall
Organizations:
Huawei, Apple
Locations:
Nanjing, Shanghai, China