Because they’re incredible.”More than half of Kraft Heinz’s business comes from just eight brands — the aforementioned three, plus Kraft Mac and Cheese, Philadelphia Cream Cheese, Heinz, Lunchables and Ore-Ida.
For Kraft Heinz, which is relying on Patricio to execute a comeback, there’s a lot on the line.
So we have more loyalty.”For that reason, Kraft Heinz has leaned in to promoting its legacy brands — and with sometimes outrageous marketing.
Kraft HeinzOther Kraft Heinz brands have also used attention-grabbing marketing campaigns.
Kraft Heinz’s brands now have a presence on gaming platforms like Roblox, in addition to social media channels and other platforms.