On TikTok, the hashtag “Gaylor” has more than 264 million views; the term refers to Swift fans who subscribe to the theory that she is queer. Fans have gone down these rabbit holes before, speculating over other hints across Swift’s songs, music videos and social media posts. Previous Easter eggs discovered by fans include the album title for “Lover” hidden in the background of the music video for “Me!” ahead of the album title’s announcement. “I think a lot of people have to deal with this now ... because we live in the era of social media,” Swift said. In a 2019 interview with Vogue, she addressed why she made her support for the LGBTQ community more visible.

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