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Berkowitz, 43, is the CEO and co-founder of Insomnia Cookies, a chain of late-night bakeries he started in 2002 as a college side hustle while attending the University of Pennsylvania. "2009 and 2010 [were] some of the hardest years ever at Insomnia Cookies," says Berkowitz. His wife Rebecca — who's also responsible for the name "Insomnia Cookies," Berkowitz says — responded with some perspective and optimism. "When I talk about the brand and our journey, [I often say] that Insomnia Cookies is a perseverance story," says Berkowitz. Sign up for CNBC's new online course How to Earn Passive Income Online to learn about common passive income streams, tips to get started and real-life success stories.

Persons: Seth Berkowitz, Berkowitz, Krispy Kreme, DON'T, Rebecca — who's, —, You've, he'd Organizations: University of Pennsylvania, CNBC, SEC Locations: —, Syracuse , New York, Champaign , Illinois

☆ Mark Cuban shares his No. 1 favorite way to inspire young kids—it's as easy as pointing to a lightbulb or chair
▼ + stars: | 2024-04-14 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Mark Cuban has a simple tactic for inspiring young kids — and getting them to think about their own limitations, or lack thereof. "I get emails [from] kids around the world, because 'Shark Tank' is shown everywhere, asking me business questions," Cuban recently told the "Lex Fridman Podcast." The tactic is as simple as pointing to a lightbulb or chair. "When I go talk to elementary school kids, one of the things I do, I say, 'OK, let's look around. Plus, sign up for CNBC Make It's newsletter to get tips and tricks for success at work, with money and in life.

Persons: Mark Cuban, Lex Fridman, Mary Murphy, Murphy, that's Organizations: Indiana University, CNBC, Cuban, CBS

"I'm on a mountain bike ride right here in Boulder, [Colorado], and I'm eating an energy gel [packet]," Gold told CNBC in a recent interview. "And I was curious why you couldn't put peanut butter or almond butter in that same type of squeeze pack and have an on-the-go, plant-based protein experience like an energy bar." Gold had been selling nut butters at a popular farmer's market in Boulder for two years by that point. But at the time, consumers still gravitated toward a handful of traditional peanut butter brands. Almond butter wasn't particularly popular yet, much less the flavor combinations Justin's was selling, like maple almond or chocolate hazelnut.

Persons: Justin Gold, Gold, He'd, Almond, Justin's Organizations: CNBC, Foods, Hormel Foods, SEC Locations: Boulder, Colorado

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailJustin's: How I built a peanut butter company and sold it for $281 millionJustin Gold got his homemade nut butters into Whole Foods, but still couldn't turn a profit — until a mountain biking ride inspired a new product that put Boulder, Colorado-based Justin's on the map. For more on how Denver and Boulder have rebuilt themselves as centers of business and industry, check out CNBC's primetime special, "Cities of Success: Denver & Boulder," premiering Thursday, April 11 at 10pm ET/PT.

Persons: Justin Gold Organizations: Denver & Locations: Boulder , Colorado, Denver, Boulder, Success, Denver & Boulder

☆ CEO's college side hustle now brings in $200 million a year: His No. 1 piece of advice for dorm-room businesses
▼ + stars: | 2024-04-09 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

"One, get a mentor ... Find somebody who's done this before you, or done something similar," says Berkowitz. Here's why he recommends both, and his advice on picking your dorm room business idea. A trusted mentor can help for a simpler reason, too: "You don't know what you don't know," says Berkowitz. But most college students don't fully appreciate "how much time you have" to experiment with a variety of ideas and ventures, says Berkowitz. How to pick your dorm room business

Persons: — Seth Berkowitz, Berkowitz, he'd Organizations: University of Pennsylvania, CNBC Locations: New York, Philadelphia, Syracuse

☆ Mark Cuban says everyone has the potential to be ‘world-class great’ at one thing—here’s how to identify yours
▼ + stars: | 2024-04-07 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Mark Cuban believes you're capable of greatness — as long as you stay open-minded enough to discover your strengths. "I'm a hardcore believer that everybody has something that they're really, really, really good at — that could be world-class great. "I [only] took one technology class in college, Fortran programming, and I cheated on it," Cuban said. "That's when I realized that I can be really, really good at technology." After getting fired from that sales job, Cuban started a software company called MicroSolutions, which he sold to CompuServe for $6 million in 1990.

Persons: Mark Cuban, Lex Fridman, he'd, Cuban Organizations: Cuban, Mellon Bank, Mellon, CompuServe, Yahoo, CNBC Locations: Pittsburgh, Dallas, Cuban

☆ 43-year-old started a side hustle in college with $150—now it brings in $200 million a year: It took 'everything that I had'
▼ + stars: | 2024-04-05 | by ( Tom Huddleston Jr. Lauren Shamo | Tom Huddleston Jr. | Lauren Shamo | ) www.cnbc.com time to read: +5 min

By the time he graduated in 2004, Berkowitz signed a lease to open Insomnia's first brick-and-mortar location, near another college campus in Syracuse, New York. Now, with Krispy Kreme looking to sell Insomnia, Berkowitz says he's "grateful for the journey." Seth Berkowitz estimates he spent roughly $150 on baking ingredients to start Insomnia Cookies. "2009 and 2010 [were] some of the hardest years ever at Insomnia Cookies," says Berkowitz, adding: "There wasn't anyone else to do it. 'Insomnia Cookies is a perseverance story'

Persons: Seth Berkowitz, Krispy, " Berkowitz, Berkowitz, he's, Grubhub, Uber, —, Jared Barnett —, Barnett Organizations: CNBC, University of Pennsylvania, Syracuse , New York ., College Park , Locations: Syracuse , New York, Champaign , Illinois, College Park , Maryland, Syracuse, New York, Philadelphia

☆ Parents who raise successful, resilient kids never do these 5 things, experts say
▼ + stars: | 2024-04-05 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +5 min

Here are five things parents should try to never do if they want to raise successful, resilient kids, according to psychologists and other parenting experts. Resilient children typically have the confidence to bounce back from failures and continue taking necessary, calculated risks, research shows. "The more you trust your children to do things on their own, the more empowered they'll be," she wrote. "The most accomplished people reached their goals by failing along the way," wrote Morin. Kids learn more, and remember what they learn, when they're actively curious, research shows.

Persons: Esther Wojcicki, Wojcicki, they'll, Amy Morin, Morin, Steer, Michele Borba, we've, —, they're, Kumar Mehta, Aliza Pressman, Pressman Organizations: CNBC, Sinai Parenting Center

☆ Nvidia CEO: Smart, successful people struggle with these 2 traits—but they kept my $2 trillion company from collapsing
▼ + stars: | 2024-03-30 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

But in 1996, it was three years old, facing layoffs and close to going out of business as a contract with a major partner — video game company Sega — fell apart. As part of the Sega contract, Nvidia needed to make chips for rendering 3D graphics on gaming consoles, Huang explained. Worse, during that period, Microsoft rolled out its DirectX software interface, which became a standard for gaming platforms — and it wasn't compatible with Nvidia's chips. Sega bought out its Nvidia contract, and used chips from Imagine Technologies' PowerVR for its Dreamcast consoles. It wasn't easy to admit Nvidia's mistake and humbly ask a client for understanding, Huang said: "These traits are the hardest for the brightest and most successful, like yourself."

Persons: It's, Jensen Huang, Sega —, Huang, — Organizations: Nvidia, Sega, National Taiwan University, Microsoft, Windows, Imagine Technologies, Dreamcast, CNBC

☆ 36-year-old founder of $2 billion company: ‘Being a young woman with little experience was like trying to run with boulders on my back'
▼ + stars: | 2024-03-29 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +1 min

Amber Venz Box always knew she wanted to run her own company. But when her marketing business got intensely popular, she was still in her early 20s — and she didn't exactly know what to do. When Box co-founded Dallas-based LTK in 2011, her goal was simple: Develop affiliate marketing tech to monetize her fashion blog. Today, LTK is a $2 billion company that connects influencers and bloggers with retail brands and their advertising dollars, but it didn't exactly go smoothly at first. "Being a young woman with little experience was like trying to run with boulders on my back, honestly," Box, 36, tells CNBC Make It.

Persons: Amber Venz, —, — Baxter, She'd Organizations: Dallas, CNBC

☆ 36-year-old launched a business to help her 'move out of my dad's house'—now it's worth $2 billion
▼ + stars: | 2024-03-27 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Amber Venz Box launched RewardStyle in 2011 with a relatively modest goal: make enough money to move out of her father's house. "I was in my early 20s, living at home, still eating my dad's cereal," Box, now 36, tells CNBC Make It. Box's Dallas-based marketing company, now called LTK, helped pioneer the modern creator economy, connecting influencers and bloggers with retail brands' advertising dollars. It was most recently valued at $2 billion, after a 2021 investment from Japanese investment holding company SoftBank. "We found a defunct business in Fort Worth and drove over in Suburbans and trucks, and loaded up some chairs and some desks," says Box.

Persons: Amber Venz, Box's, Baxter, they're, RewardStyle, LTK, — Organizations: CNBC Locations: Box's Dallas, influencers, Fort Worth, Suburbans

☆ Here's how your iPhone could get worse if the DOJ's antitrust lawsuit succeeds
▼ + stars: | 2024-03-23 | by ( Grace Kay | ) www.businessinsider.com time to read: +7 min

Some critics of the suit believe it could make the iPhone worse, leading to security concerns and a less seamless experience. But is that something that iPhone users really want? The DOJ filed an antitrust lawsuit against Apple on Thursday. AdvertisementFor its part, Apple has argued that the DOJ's lawsuit could pose any number of issues for iPhone users — from security and privacy concerns to a degradation in user experience. A less seamless user experienceThe DOJ's lawsuit could also have a detrimental impact on Apple's signature user experience, according to some experts.

Persons: —, Apple, Jeff Chiu, Tim Cook, Cook, Benedict Evans, Evans, Jennifer Huddleston, Koch, Huddleston, Adam Kovacevich, Dave Lee, Lee, Forrester, Dipanjan Chatterjee, Apple's, Chatterjee, Fortune Organizations: DOJ, Apple, Service, US Department of Justice, AP, Union's, Venture, Cato Institute, Apple Watch, of, Big Tech, Bloomberg

☆ Harvard-trained parenting researcher: 4 things parents should always do to raise confident girls
▼ + stars: | 2024-03-17 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +2 min

This can especially be true for parents of young girls, who are more likely than boys to suffer from confidence issues. That's according to a recent survey of 61,500 parents and children between the ages of 5 and 12 commissioned by the LEGO Group toy company. This impacts the key skill of creative confidence — which can carry into adulthood," says Harvard-trained journalist and parenting researcher Jennifer Breheny Wallace. Boosting your kids' confidence and creativity can be as simple as rethinking word choices and even the way you praise your child, according to Wallace. Here are four of her tips for parents to ensure they're raising highly confident girls.

Persons: Jennifer Breheny Wallace, Wallace Organizations: LEGO Group, LEGO, Harvard

☆ Success requires 'ample doses of pain,' billionaire Nvidia CEO tells Stanford students: 'I hope suffering happens to you'
▼ + stars: | 2024-03-15 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +4 min

That was essentially the Nvidia CEO's message for students at his alma mater, Stanford University, where he spoke last week at the Stanford Institute for Economic Policy Research. When it comes to achieving success, Huang knows more than most. At last week's event, he told Stanford students how he personally developed the resilience necessary to build and run one of the world's most valuable companies. "To this day I use the phrase 'pain and suffering' inside our company with great glee," Huang told the Stanford students. With that in mind, Huang told a newer batch of undergrads last week that he hopes they experience their own character-building struggles: "For all of you Stanford students, I wish upon you ample doses of pain and suffering."

Persons: Jensen Huang, isn't, it's, Huang, he's, Fortune Organizations: Nvidia, mater, Stanford University, Stanford Institute for Economic Policy Research, Bloomberg, Stanford, Research, CNBC

☆ 36-year-old's 'aha moment' helped launch the creator economy—and turned her blog into a $2 billion company
▼ + stars: | 2024-03-13 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +7 min

Once she started making money, she realized she could sell the technology to other bloggers, who could benefit similarly. Since launching, LTK has helped online creators earn at least $2.7 billion in payouts from retailers, according to the company. CNBC Make It: Can you describe the process of turning your fashion blog into an online business? That's going to just be this huge hole and pit in my life." I basically asked them to pay me a commission for the online sales that I was driving, and that's when the business really took off.

Persons: Amber Venz, She's, She'd, she'd, Baxter, they're, LTK, didn't, Porter, it's, It's, — Organizations: CNBC, Dallas Morning, aha Locations: Dallas

☆ 5 ways to help your kids be more successful than most—including one 'many parents fail to teach,' expert says
▼ + stars: | 2024-03-10 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +4 min

But some strategies are proven to be more effective than others, when it comes to raising successful children. Here are five ways parents can help set their kids up for future success, according to psychologists and other parenting experts. But when it comes to raising a successful child, one is more important than the other, educational psychologist Michele Borba wrote for CNBC Make It in 2022. Give them autonomyThe ability to self-motivate is one of the two important traits that can help kids grow into successful adults, child psychologist Dr. Tovah Klein told Make It last year. Don't stress over perfectionWojcicki raised three successful children — a doctor and two high-profile CEOs — but she never demanded perfection from them.

Persons: Michele Borba, Borba, they'll, Nir Eyal, Eyal, Tovah Klein, Esther Wojcicki, Wojcicki, —, Perfectionism, you've, Allison Butler Organizations: CNBC, New Zealand's University of Otago, Bryant University

☆ Barbara Corcoran shares the No. 1 trait her best employees have: 'They drove me crazy, but I admired my superstars so much'
▼ + stars: | 2024-03-09 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

The key to a "good life" is the ability to learn from your mistakes, according to Barbara Corcoran. "Recovering from failure, in my book, is 95% of life," Corcoran said. "If you're going to have a good life, you'd better be really good at getting back up, like a jack-in-the-box, boom, boom, boom. "They drove me crazy too, but I admired my superstars so much because of that ability ... You could punch them around. "Unfortunately, the only way to really learn is ... by tripping up and making many, many mistakes," said Corcoran.

Persons: Barbara Corcoran, It's, Corcoran, Tim Ferriss, you'd, Ferriss, They'd, Laurie Santos, —, she's, Mark Cuban Organizations: Corcoran Group, CNBC, Dallas Mavericks Locations: Yale, —

☆ Mark Cuban shares 1 thing he wishes he'd done differently: 'That's not being old. That's being wise'
▼ + stars: | 2024-03-03 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +2 min

The 65-year-old billionaire says he now regrets stressing about his age every time he hit a big numerical milestone. Just one thing: I wish I hadn't thought I was getting old at every milestone [birthday]… 30,40,50," Cuban wrote in a recent post on Threads. You may need to change your habits as you age to stay healthy, Cuban noted. Rather than getting frustrated about those changes, embrace them, Cuban wrote on Threads. Disclosure: CNBC owns the exclusive off-network cable rights to "Shark Tank," which features Mark Cuban as a panelist.

Persons: Mark Cuban, …, Cuban, Becca Levy, Cuban's, Steve Kamb, Yoav Bergman, Bergman, he's, Recode, That's Organizations: Dallas Mavericks, Yale University, Foundation University Islamabad, CNBC Locations: Pakistan, Cuban

☆ A working mother built a $1.3 billion startup inspired by unreliable school buses: It was ‘an aha moment’
▼ + stars: | 2024-02-29 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +5 min

Sometimes, the school bus arrived on time to pick up Ritu Narayan's children. Narayan's solution: She left her job to create Zum, an AI-backed electric school bus service that launched in 2015. It started as something of a self-funded Uber, chauffeuring kids to school with a fleet of vetted private drivers. Instead, the schools offered to enlist Zum as a privatized school bus fleet, with electric vehicles and tracking abilities. Narayan faced a turning point: Stick with her original vision, inspired by her mother, with its clear market and high demand?

Persons: Narayan, —, I'm Organizations: CNBC, eBay, Oracle, Area, Oakland Unified School District Locations: India, California, Washington , Texas , Illinois , Tennessee, Maryland, Silicon Valley

☆ Harvard-trained investor says this is the 'really powerful' financial lesson she wishes she’d learned at a young age
▼ + stars: | 2024-02-24 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +4 min

Alexa von Tobel realized the importance of being financially savvy at a young age, but she still wishes she'd learned more about money as a kid. Like most children in the U.S., von Tobel received "no formal education" on personal finance. "Appreciating that you can have your dollars work hard for you, and on behalf of you, is a really powerful concept," von Tobel says. 'A skill set that you need for your whole life'Given her success as a fintech founder and investor, von Tobel clearly mastered that particular financial lesson eventually. "That concept is very powerful," von Tobel says.

Persons: Alexa von Tobel, she'd, von Tobel, Von Tobel's, von Tobel's, von, Von Tobel Organizations: Harvard University, CNBC, Northwestern Mutual Locations: U.S

☆ 23-year-old was 'so bored' at home—she started a side hustle that brings in $10,300 a month: 'It doesn't feel like work to me'
▼ + stars: | 2024-02-22 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +2 min

Sophie Riegel turned her boredom into a six-figure side hustle. Riegel was a Duke University freshman in 2020, when Covid-19 turned her first year of college into a remote experience. Within weeks, she was selling roughly $50 per day of thrifted clothing, mostly buying T-shirts for $1 apiece and selling them for up to $10. The total figure is slightly higher, she says, due to in-person sales and other revenue for which she doesn't have documentation. Now, Riegel sells around 10 items per day, averaging between $400 and $500 in revenue daily.

Persons: Sophie Riegel, Riegel, I've Organizations: Duke University, Chapel, Duke, eBay, CNBC Locations: Durham, Chapel Hill , North Carolina

☆ 23-year-old's dorm room side hustle brings in $124,000 a year: 'You can start with as little as $5'
▼ + stars: | 2024-02-22 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +5 min

After making $200 off her own used clothes, she turned to some of her favorite places to shop: thrift stores. Much of her business' growth came from her dorm room at Duke University, where she graduated last year with a degree in psychology. I had maybe 200 or so items in my dorm room my sophomore year, and now I have 1,300 items [in a storage unit]." How much cash do you need to start a thrifting side hustle? [In terms of the thrifting], you can start with as little as $5.

Persons: they've, Sophie Riegel didn't, I've, Riegel, she's, She's, —, you've, You've Organizations: CNBC, eBay, Duke University, YouTube Locations: AskMakeIt@cnbc.com

☆ 3 simple ways to teach your kid about money and 'change their life,' says Harvard-trained investor and author
▼ + stars: | 2024-02-18 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +4 min

Money is, simply, "a tool to help you live the life you want to," von Tobel says. Keep it practicalTalk to your kids about money in ways that make sense to them, von Tobel advises. "When you're walking through a store and your child wants something, pick it up [and] show them the price," says von Tobel. Adults often associate money with stress, because they're only thinking about "the things you didn't have," von Tobel says. "Trying to orient kids to have very positive, empowering moments around money early in their lives, we know from data [that] can change their life."

Persons: Alexa von Tobel, Von Tobel, It's, von Tobel, doesn't, Tobel Organizations: Harvard University, Northwestern Mutual, National Financial Educator's, CNBC

In 2017, two cousins with absolutely zero professional baking experience decided to open a cookie business together. Now, Crumbl Cookies has more than 980 stores across the U.S., topping $1 billion in sales across all franchises while selling more than 300 million cookies in 2022, according to co-founders Jason McGowan and Sawyer Hemsley. They grew confident enough in a single recipe, Crumbl's signature chocolate-chip cookies, to build their first location around it. Individual Crumbl cookies typically cost between $4 and $5 apiece, with the per-cookie price decreasing if you order packs of four, six or 12, according to the company's website. TikTokers use it to post reviews, both positive and negative, of Crumbl's cookie flavor drops.

Persons: Jason McGowan, Sawyer Hemsley, McGowan, Hemsley, Crumbl Organizations: Utah State University, CNBC Locations: U.S, Logan , Utah

☆ Founder of $1 billion startup shares her No. 1 piece of advice—you already 'have everything you need' to follow it
▼ + stars: | 2024-02-14 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +1 min

Don't let other people's judgments drain your faith in yourself, especially when it comes to pursuing big ideas. That's advice from Gregg Renfrew, who knows something about becoming successful by sticking to her convictions: Her clean beauty startup Beautycounter was most recently valued at $1 billion, as of April 2021. In some ways, humans are wired to be naysayers as a way of avoiding unnecessary risks, research shows. But ultimately, you need to build your confidence to be successful, Renfrew says. "You genuinely have everything you need to be successful, and don't let anyone tell you otherwise," she says.

Persons: Gregg Renfrew, Beautycounter, Renfrew Organizations: CNBC Locations: Renfrew

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