"This app is a gold mine for artists like me who are still looking for their big break," Dharmapuram said.
As TikTok has ascended, popular artists from Dua Lipa to Lizzo have integrated TikTok dances into their promotional strategies and seen their songs go viral.
TikTok creators, professional dancers, choreographers, and dance companies who spoke with Insider said the app had changed the way they choreographed, helped them earn more money, and given them access to career opportunities they otherwise wouldn't have had.
TikTok has also given dance companies and agents access to talent they otherwise wouldn't have known about.
Even dance companies like American Ballet Theatre have gotten on the bandwagon.