"When I came into Pinterest, one of the things I set out to do was prove a business model for social media centered on positivity rather than engagement via enragement," Ready said.
Like its peers, Pinterest uses AI to improve on its recommendation selections, Ready said.
According to Ready, Pinterest is also different from other platforms because its users are more engaged than those in older generations.
Usually, he said, social media sites attract their most engaged cohorts early on.
"Not only are we aging down, our most recent cohorts are nearly twice as engaged as cohorts from the years prior," he said.
Persons:
Bill Ready, CNBC's Jim Cramer, Pinterest, Ready
Organizations:
Wednesday
Locations:
Pinterest, enragement