Sales of Apple's iPhone plunged in China in the first six weeks of 2024, according to a Counterpoint Research report.
The analyst firm said in a note on Tuesday that iPhone sales plunged 24% in the period, as Apple faced stiff competition from local smartphone firms like Huawei, Oppo, Vivo, and Xiaomi.
In particular, Apple came under major pressure from Chinese tech giant Huawei, whose consumer business is experiencing a resurgence in China after the launch of its Mate 60 smartphone.
Oppo's smartphone shipments dropped 29% year-on-year, while Vivo and Xiaomi logged drops of 15% and 7%, respectively, according to Counterpoint Research.
Huawei smartphone unit shipments rose 64% year-over-year in the first six weeks of 2024, according to Counterpoint Research.
Persons:
Apple, Neil Shah, Shah, Arjun Kharpal
Organizations:
Apple, Research, Huawei, Oppo, Counterpoint Research, CNBC
Locations:
Yantai, East China's Shandong, China, Vivo, U.S, iPhones