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Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.
Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada
Jamie Dimon, CEO of JPMorgan Chase, testifies during the Senate Banking, Housing and Urban Affairs Committee hearing titled Annual Oversight of Wall Street Firms, in the Hart Building on Dec. 6, 2023. Jamie Dimon, the veteran CEO and chairman of JPMorgan Chase , said he was convinced that artificial intelligence will have a profound impact on society. In his annual letter to shareholders released Monday, Dimon chose AI as the first topic in his update of issues facing the biggest U.S. bank by assets — ahead of geopolitical risks, recent acquisitions and regulatory matters. But his focus on AI, first mentioned in Dimon's annual letter in 2017, stood out. Enthusiasm for AI has fueled the meteoric rise of chipmaker Nvidia and helped propel tech names to new heights.
Persons: Jamie Dimon, JPMorgan Chase, Dimon, OpenAI's ChatGPT Organizations: JPMorgan, Banking, Housing, Urban Affairs Committee, Wall Street Firms, Nvidia
AdvertisementMicrosoft is opening a new artificial-intelligence unit in London, putting itself firmly on the turf of its biggest AI rival: Google DeepMind. In the battle for top AI talent, a bigger London presence could be a savvy move for Microsoft. Related storiesLast year, in response to increased pressure from rivals such as OpenAI, Google merged DeepMind with its central AI unit Brain, forming the new Google DeepMind. Meta itself recently lost three top AI employees, while Google has lost a steady stream of employees to OpenAI over the past year. As the Big Tech AI arms race for talent continues to heat up, Google may have to work even harder to stem the bleeding.
Persons: , Mustafa Suleyman, Suleyman, Jordan Huffman, It's, OpenAI's, Alex Libre, BI's Aaron Mok, Sergey Brin, OpenAI, Mustafa Suleyman's Organizations: Microsoft, Google, Service, Gemini, Meta, who's, Big Tech Locations: London
Is OpenAI training its video generator Sora on YouTube content? If it is, that would be a violation of YouTube's terms of service, its CEO said. But OpenAI's own chief technology officer could not answer if Sora is scraping YouTube content. AdvertisementOpenAI should not be using YouTube videos to train its artificial intelligence tools, YouTube's CEO says. In an interview with The Wall Street Journal last month, Murati was asked if OpenAI's text-to-video generator Sora was trained on video content from YouTube.
Persons: OpenAI's, , Mira Murati, Murati, Sora, I'm Organizations: Service, Wall, YouTube, Business
Elon Musk says he's hiking the salaries for those working on Tesla's AI engineering team. "The talent war for AI is the craziest talent war I've ever seen!" Tesla CEO Elon Musk said on Wednesday that his company is increasing the compensation packages for those working on the AI engineering team. — Elon Musk (@elonmusk) April 3, 2024Representatives for OpenAI did not immediately respond to a request for comment from Business Insider sent outside regular business hours. "The talent war for AI is the craziest talent war I've ever seen!"
Persons: Elon Musk, Musk, OpenAI, , Sam Altman, poach, Tesla, — Elon, Ethan Knight, Ethan, Elon, Meta's Mark Zuckerberg, Google's, Meta, It's, who's, Sergey Brin, Brin Organizations: Service, Tesla, Musk's, xAI, OpenAI, Business Insider, Big Tech, Google
In today's big story, we're looking at a Wall Street billionaire's prediction that the four-day workweek is coming . Billionaire hedge fund manager and New York Mets owner Steve Cohen said a four-day workweek is inevitable , Business Insider's Matthew Fox writes. Cohen put his money where his mouth is regarding the four-day workweek. As the newest four-day workweek fan club member, Cohen must be interested in implementing it at his hedge fund, Point72. Maybe the four-day workweek represents the olive branch companies can extend to get people back to their desks.
Persons: , Jack, Dave Kotinsky, Rebecca Zisser, Steve Cohen, Matthew Fox, I'd, Cohen, Tech.co, Yuki Iwamura, Jerome Powell, Powell, Tesla, Brooks Kraft, OpenAI's, Logan Kilpatrick, Kilpatrick, Carl Godfrey, Bob Iger, Nelson Peltz, Iger, he's, he'll, Goldman Sachs, David Solomon, Joe Lewis, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, United Airlines, Boeing, Business, Lincoln Center, Billionaire, New York Mets, CNBC, Mets, Technologies, Workers, Federal, JPMorgan, Brooks, Brooks Kraft LLC, Getty, Services, Google, Bloomberg, BI, Reuters Locations: York, New York, London
Jon Stewart is taking aim at tech bros over their "false promises" about AI and work. "The Daily Show" host blasted AI as labor-replacing, calling it a threat to jobs. Stewart also mocked the suggestion AI was creating new jobs like prompt engineers. AdvertisementJon Stewart is taking aim at tech bros over their "false promises" about AI and work. "The Daily Show" host mocked some of Silicon Valley's most influential AI leaders on Monday's episode, sharing clips of OpenAI's Sam Altman, Microsoft's Satya Nadella, and Google CEO Sundar Pichai among others.
Persons: Jon Stewart, Stewart, , OpenAI's Sam Altman, Microsoft's Satya Nadella, Sundar Pichai, he'd, Lina Khan, Apple Organizations: bros, Service, Apple, Federal Trade, CBS, Business
Read previewApple's new development in AI aims to take on OpenAI's GPT products and may make your interactions with virtual assistants like Siri more intuitive. The ReaLM system, which stands for "Reference Resolution As Language Modeling," understands ambiguous on-screen images and content and conversational context to enable more natural interactions with AI. The new Apple system outperforms other large language models like GPT-4 when determining context and what linguistic expressions refer to, according to the researchers who created it. The ReaLM system can interpret images embedded in text, which the researchers say can be used to extract information like phone numbers or recipes from on-page images. The researchers behind ReaLM and representatives for OpenAI did not immediately respond to requests for comment from Business Insider.
Persons: , Siri, OpenAI's, that's, Tim Cook Organizations: Service, Business, Apple, Microsoft, Google, OpenAI
Google just scored a big win in the AI talent war
  + stars: | 2024-04-03 | by ( Jyoti Mann | ) www.businessinsider.com   time to read: +3 min
Some observers say it's a big win for Google to secure OpenAI's "secret weapon." Kilpatrick's move comes as Big Tech firms vie for top expertise in an AI talent war. The move shows the transfer window of AI expertise is firmly open as Big Tech companies battle it out to lure top AI talent. Google AI Studio lets developers integrate Gemini with APIs to create generative AI applications that are also known as "wrappers". Intel's senior AI developers community lead, Ryan Carson, wrote on X: "Things are movin' and shakin' in the AI industry.
Persons: OpenAI's, Logan Kilpatrick, , OpenAI, he's, Mustafa Suleyman, Satya Nadella's, Bruce Monaco, Monaco, Kilpatrick, Ryan Carson, Logan, He's, Mark Zuckerberg, Google's, Sergey Brin, it's, Aravind Srinivas, who's Organizations: Google, Big Tech, Service, Studio, Microsoft, AI, Workers, Meta, Business Locations: OpenAI
But increasingly, the algorithms that undergird our digital lives are making questionable decisions that enrich the powerful and wreck the lives of average people. There's no reason to be scared of AI making decisions for you in the future — computers have already been doing so for quite some time. As human control diminished, the real-world consequences of these algorithms have piled up: Instagram's algorithm has been linked to a mental-health crisis in teenage girls. AdvertisementAcross the public and private sectors, we've handed the keys to a spiderweb of algorithms built with little public insight into how they make their decisions. While generative AI is just the newest extension of the algorithm, it poses a unique threat.
Persons: who's, They've, Matthew Gray, Sergey Brin, Larry Page, It's, Elon Musk, Cambridge Analytica, algorithmically, ProPublica, Quora, OpenAI's ChatGPT, you've, they'll, superintelligence, — simulacrums Organizations: Knight Capital, Companies, Yahoo, Stanford, Google, Spotify, Netflix, Revenue, Facebook, Twitter, Elon, European Union, Associated Press, Black, Microsoft, Eating Disorders Association Locations: Cambridge
They don't replace the tech giants — they just get bought by the tech giants. A new paper by two leading scholars suggests that these days, Big Tech doesn't have to resort to buyouts to crush aspiring startups. At this point, Big Tech looks at promising startups the way evil alien empires in science fiction look at helpless planets. The data that Big Tech shares — or doesn't share — can play an instrumental role in shaping a startup's work. Finally, the big companies use their clout on Capitol Hill in an effort to impose stricter regulations on the startups they're ostensibly trying to help.
Persons: that's, That's, Joe Biden, Mark Lemley, Matt Wansley, they're, Wansley, Who, Lemley, Sam Altman, Satya Nadella, Barbara Ortutay, Florian Ederer, Elon Musk, OpenAI, Marc Andreessen, watchdogs, Ederer, Anthropic, Adam Rogers Organizations: Apple, Meta, Microsoft, Federal Trade Commission, Justice Department, Big Tech, Stanford University, Cardozo School of Law, Google, Facebook, Star, Yale, London Business School, Tech, Boston University, titans, IBM, Dells, Business Locations: Silicon Valley,
As the second quarter begins, we're taking stock of the AI trade. Microsoft leads There's no denying Microsoft's execution, which paved the way for generative AI to go mainstream and the company to then make money from the emerging technology. Alphabet may have messed up by letting Microsoft leap ahead on generative AI, but the company has years of experience in artificial intelligence research. That alone should tell you just how big these companies are betting that generative AI will indeed be transformative — on par with smartphones or the internet itself. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.
Persons: Jefferies, There's, OpenAI's ChatGPT, Siri can't, Claude, Claude 3, That's, Meta, Jim Cramer's, Jim Cramer, Jim, Peter Dasilva Organizations: Microsoft, Jefferies, Google, Apple, Developers Conference, Amazon, CNBC, Olympus, Facebook Locations: Siri, U.S, Meta, Mountain View , California
The Santa Clara giant's chips, known as GPUs, became the hottest property of the generative AI boom. In April last year, Zhou and her cofounder Greg Diamos, based in Palo Alto, brought their new startup, Lamini AI, out of stealth. It makes using AI models with GPUs like the H100 and Nvidia's new Blackwell chip, as simple as a plug-and-play system. Fortunately for them, after consulting with Diamos, according to Zhou, AMD was on its way to building a rival system that they would eventually test. it's indiscernible to customers to run Lamini on Nvidia and AMD GPUs," she explained.
Persons: , giant's, Mark Zuckerberg, Sam Altman, hasn't, Jensen Huang, Sharon Zhou, Andrew Ng, Zhou, Greg Diamos, Lisa Su Organizations: Service, Nvidia, Business, Harvard, Stanford, Anthropic, Amazon, AMD Locations: Santa, Palo Alto, OpenAI
Read previewMicrosoft reorganized teams under Jared Spataro, its head of "AI at Work," shifting focus to its Copilot AI products and reducing the number of employees working on its Teams chat app, according to an excerpt of an internal memo shared with Business Insider. "In early 2022, we recognized the pandemic as a once-in-a-generation opportunity and we surged on Teams to win," Spataro wrote. AdvertisementMicrosoft spokesman Frank Shaw confirmed Spataro is putting more resources behind Copilot, but said Teams remains a core priority and Copilot is a part of Teams. Copilot for Teams, Shaw said, is the company's most used and loved Copilot according to customer surveys and research and will continue to be a focus of future investments. Microsoft is leaning into the potential of its new Copilot tools, built on OpenAI's GPT models, which so far have mixed feedback from customers.
Persons: , Jared Spataro, Spataro, Colette Stallbaumer, Frank Shaw, Shaw, OpenAI's, Ashley Stewart, Axel Springer Organizations: Service, Microsoft, Business
"So Bixby has been a key voice assistants voice assistant for Samsung not just for the mobile devices, but also for TVs and digital appliances that exist in Samsung's ecosystem. So it has been the core voice assistant assistant so far," Won-joon Choi, executive vice president at Samsung's mobile business, told CNBC in an interview last month. Choi did not give a timeline when Bixby may get generative AI features, but said that Samsung is "working so hard" to deliver them. Samsung's focus on the technology comes at a time when investors are scrutinizing what Apple will deliver when it comes to generative AI. Apple announced it would hold its annual developers conference, WWDC, in June, when the company is largely expected to talk up some AI features across its products.
Persons: SeongJoon Cho, Bixby, Samsung's Bixby, joon Choi, Choi Organizations: Samsung Electronics Co, Samsung, Bloomberg, Getty, CNBC, Galaxy, Google, Apple Locations: Seoul, South Korea
But they also said they were excited about what generative AI might bring. Installation artist Rubem Robierb was "shocked" when he first saw what generative AI could do, he told CNBC by phone. "In its infancy, [generative] AI can create more images in a second [than] the human brain can even process. As it exists right now, [generative] AI sources from known images, known artwork, and known artists to complete a task. Generative artUsing generative AI in an ethical manner is a key consideration for London gallery the Serpentine, which has developed AI projects with artists since 2014, according to its CEO Bettina Korek.
Persons: Refik, Hugo Glendinning, OpenAI's DALL, Rubem Robierb, Robierb, Dandara dos Santos, Rubem, Bettina Korek, Refik Anadol, Korek, Anadol, Julian Espagnon, Danilo S, Shane Guffogg, Carlucci, Holly Herndon, Mat Dryhurst, Jordan Meyer, Guffogg, I'm Organizations: CNBC, Celebrity Cruises for Edge, Smithsonian Institution, Economic, United Arab, & Systems, gallery's Arts Technologies Locations: London, New York City, Fortaleza, Brazil, New York, Miami, Europe, Serpentine, Davos, Switzerland, United Arab Emirates, Herndon, Venice, Italy, California
In today's big story, we're breaking down how to identify a meme stock . Three years after GameStop upended things, meme stocks are back in fashion. But how does one find a meme stock? (Trump Media doesn't technically qualify as a meme stock under Sosnick's criteria due to the amount of low short interest. Maintaining long-term support for a meme stock remains a tough nut to crack.
Persons: , Mark Zuckerberg, Satya Nadella, Jenny Chang, Rodriguez, There's, Steve Sosnick, Business Insider's Matthew Fox, David Becker, Chelsea Jia Feng, Donald Trump's, Trump, Bill Gross, BI's Peter Kafka, there's, it's, Pedro Ribeiro Simões, , Matt Chase, they're, OpenAI's Sam Altman, Sora, Meta, Tyler Le, Jack Canfield's, Jay Marine, Amazon's, Jeff Bezos, Antony Blinken, Emmanuel Macron, Dan DeFrancesco, Hallam Bullock, Grace Lett, Lisa Ryan Organizations: Business, Service, Getty, GameStop, Interactive, Business Insider's, Trump Media, Technology Group, AMC Entertainment, Big Tech, Hollywood, Facebook, NBA, FOX Locations: YOLO, hodlers, Silicon, Paris, Ukraine, Gaza, New York, London, Chicago
Business leaders are using AI tools like OpenAI's ChatGPT as the sector booms. Some have tried AI on the job, while others have played with it to write raps and translate poetry. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Some workers have used ChatGPT to generate lesson plans, produce marketing materials, and write legal briefs. From translating poetry to creating rap songs, here's how executives from Meta, Google, Microsoft, and other major companies have personally used AI.
Persons: , OpenAI, everyone's, chatbots Organizations: Meta, Google, Microsoft, Service
download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . On the agenda today:AdvertisementBut first: The effects of the fatal bridge collapse in Baltimore will be felt for months. ET Tuesday, the 984-ft long container ship Dali crashed into the Francis Scott Key Bridge in Baltimore, bringing it down. AdvertisementNow, China is in a similar situaJtion as Japan once was, as it stares down a property market collapse. But Japan's recovery won't be easy to replicate for China, which has resisted stimulus packages and faces a difficult trade market.
Persons: , Tim Cook's, Francis Scott Key, Tasos Katopodis, Dali, It's, Sam Altman, Kent Nishimura VCs, Altman, Sam Altman's, Jenny Chang, Rodriguez, I'm, Hannes P Albert, Chelsea Jia Feng, ChatGPT, Mark Zuckerberg Organizations: Business, Service, Apple, OpenAI's, Getty Images, Microsoft Locations: Baltimore, Port, London, China Japan, China, Japan
Microsoft and OpenAI are working on a $100 billion supercomputer, according to The Information. Executives at both companies have already drawn up plans for the data center project, which would power OpenAI's artificial intelligence, according to the outlet. Related storiesMicrosoft, which has already committed more than $13 billion to OpenAI, would likely provide funding for Stargate, per the report. OpenAI currently uses Microsoft data centers to power its generative AI system ChatGPT in exchange for Microsoft having exclusive rights to resell OpenAI's technology to its own customers. AdvertisementThe supercomputer could be 100 times more expensive than the largest data centers currently in operation, per the report.
Persons: , OpenAI, Altman, It's Organizations: Microsoft, Service, Business
A significant chunk of that money was strategic, in that it came from tech companies rather than venture capitalists or other institutions. The company has refocused much of its product development on generative AI, and its newly rebranded Gemini model, adding features into search, documents, maps and elsewhere. Alphabet and Nvidia are also investors in Runway ML, a generative AI company known for its video-editing and visual effects tools. Microsoft has invested in many of the techniques underpinning generative AI through its Microsoft Research division. Apple researchers recently published details of their work on MM1, a family of small AI models that can take both text and visual input.
Persons: Satya Nadella, Sam Altman, Justin Sullivan, Claude, Fred Havemeyer, Havemeyer, that's, Anthropic, Gemini Ai, Michael M, It's, Amy Hood, dealmaking Daniel Newman, Mustafa Suleyman, Newman, Lina Khan Organizations: Getty, Getty Images Tech, aren't, GPT, Microsoft, Meta, Apple, Nvidia, Google, Web Services, Amazon, Santiago, AMD, Runway ML, Mistral, Big Tech, Microsoft Research, Baidu, Futurum, Anthropic, Federal Trade Commission Locations: San Francisco, Macquarie, Anthropic, New York City, Mistral, U.S, China
OpenAI's "Voice Engine" tool, which the company says it first developed in late 2022, uses a 15-second audio clip of a real person's voice to create an eerily realistic, human-sounding replica of that voice. AdvertisementOpenAI stressed that its partner organizations must obey strict policies to use Voice Engine, like getting consent from every individual being impersonated and informing listeners that the voice is AI-generated. "We are taking a cautious and informed approach to a broader release due to the potential for synthetic voice misuse," the company wrote. "We hope to start a dialogue on the responsible deployment of synthetic voices, and how society can adapt to these new capabilities." For example, OpenAI suggested establishing a "no-go voice list" to prevent the nonconsensual replication of prominent voices, like politicians or celebrities.
Persons: , OpenAI, it's Organizations: Service, Business
One document, filed in April of 2023, listed Jacob Thomas Vespers and Vespers Inc—a company formed the same day—as manager of the fund. A document filed a few weeks later registered the address of the company as unit 234, a small second-story apartment overlooking the courtyard at The Orchard. When OpenAI was informed about the Vespers document by the journalist in July 2023, the company did not report the allegedly fabricated filing to any authorities, Wood said. All of them are associated with Jacob Thomas Vespers, referred to in some documents as Jacob Thomas Redmond Messer or Jacob Thomas Redmond or Jacob Thomas Messer. There's a github post made under a profile name, Jacob Thomas Redmond, on May 19th, 2023 that bears some tell-tale signs of being AI generated.
Persons: , Jacob Thomas Vespers, Sam Altman, Madhav Dutt, Dutt, Kayla Wood, OpenAI, Wood, Paul Carroll, he's, Carroll, Jacob Thomas, Jacob Thomas Redmond Messer, Jacob Thomas Redmond, Jacob Thomas Messer, Redmond, Messer Organizations: Service, California, State, Business, SEC, Corporations, Integrity Locations: Santa Ana , California, The, Silicon, California
Sam Altman's looking to win over movie studios with Sora, OpenAI's new video-generating tool. He recently held a series of meetings with Hollywood executives, the Financial Times reported. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementSam Altman seems to be trying to convince Hollywood executives that his latest AI tool won't destroy the movie business. This story is available exclusively to Business Insider subscribers.
Persons: Sam Altman's, Sora, OpenAI's, , Sam Altman, Altman's OpenAI Organizations: Hollywood, Financial Times, Service, Business
ChatGPT, OpenAI's artificial-intelligence chatbot, has set relatively high expectations for customers who are now trying out Microsoft Copilot tools for the first time. Feedback for the tool has been mixed to leaning positive so far, according to the Microsoft employees who spoke with BI. But Microsoft employees told BI the comparisons with ChatGPT kept coming up. Advertisement'Work' Copilot vs. 'web' CopilotA source of customer confusion is that there's a "work" version of Copilot for Microsoft 365 and a "web" version of the tool. For instance, a Microsoft customer may use the web version of Copilot to search publicly available information about a client.
Persons: , ChatGPT, they're, ChatGPT Copilot, that's, Jared Spataro, Copilots, Spataro Organizations: Service, Microsoft, Business, SharePoint, Copilot
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