The camera zooms in on a large woman, sitting on a cooler at the beach.
It cuts to a shirtless man, also quite large, his face blurred out.
The next shot shows another overweight man, sitting on a beach towel with plastic grocery bags arrayed in front of him.
Directed by and starring Morgan Spurlock, the bootstrapped, lo-fi documentary was a smash hit, grossing more than $22 million on a $65,000 budget.
McDonald’s, specifically, became a symbol for the glossy hegemony of American capitalism both at home and abroad.
Persons:
”, “, Queen’s, Morgan Spurlock, Spurlock
Locations:
America