Amazon on Thursday announced Prime members can access new fixed pricing for treatment of conditions like erectile dysfunction and men's hair loss, its latest effort to compete with other direct-to-consumer marketplaces such as Hims & Hers Health and Ro.
Medications filled through Amazon Pharmacy are eligible for discounted pricing and will be delivered to patients' doors in standard Amazon packaging.
Analysts at Bank of America downgraded shares of Hims & Hers from buy to underperform on Thursday, citing Amazon's push into hair loss and erectile dysfunction markets.
The analysts said Hims & Hers generates more than 80% gross margins from its core erectile dysfunction and hair loss offerings, and estimate that Amazon's medications for those conditions are about 42% and 29% cheaper respectively.
Amazon introduced, and later shuttered, a telehealth service called Amazon Care, as well as a line of health and wellness devices.
Persons:
—, Annie Palmer
Organizations:
Amazon, Amazon Pharmacy, Bank of America, CNBC
Locations:
PillPack