GLOSSY: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier, by Marisa MeltzerA Glossier brick and mortar opened in my neighborhood last fall, and because that neighborhood is Williamsburg, I could comfortably declare it to be the brand’s time of death.
Here lies Glossier, the millennial pink tombstone’s black etching would read, makeup for pretty people.
That the Williamsburg Glossier is neighbored by retail stores for Parachute (bedding), Mejuri (jewelry) and Warby Parker (glasses) does not feel coincidental; all the formerly online-only direct-to-consumer brands are arranged on North Sixth Street in a neat little row.
But when the first permanent Glossier showroom opened in SoHo in 2016, it was the cool girl’s place to go after work.
Its founder, Emily Weiss, remains the star student in a class of girl bosses who have either imploded or flamed out.
Persons:
Emily Weiss’s Glossier, Marisa Meltzer, Glossier, Warby Parker, Beyoncé, ingeniously, Emily Weiss, Audrey Gelman, clawing, Weiss
Organizations:
Sixth, Social
Locations:
Williamsburg, SoHo, Cobble Hill