Peloton Interactive Inc. is on the hunt for its first chief marketing officer after Dara Treseder, the company’s global head of marketing, communications and memberships, announced that she was going to leave the fitness technology firm—joining a string of leaders to do so.
She is set to join Autodesk, a design and manufacturing software business, as its chief marketing officer on Oct.14.
Peloton is now seeking to hire its first ever chief marketing officer, a spokesman for the company said, following Ms. Treseder’s resignation, which was first reported by the New York Times.
Peloton doesn’t plan to refill the commercial chief position, a move that, coupled with the CMO headhunt, signifies Mr. McCarthy’s vision to rewrite Peloton’s C-suite roles.
Peloton global head of marketing Dara Treseder joined us in Cannes to discuss navigating the complicated conditions of 2022.