Between girl math, loud budgeting and cash stuffing, the trendiest financial advice is increasingly born on TikTok.
That's helped financial TikTok, also known as FinTok, take off.
Now it's one of the most popular sources for financial information, tips and advice, particularly among Generation Z.
The hashtag #FinTok, representing just the financial TikTok community, has more than 4.7 billion views on the platform.
Finfluencers appeal to Gen Z investors because they produce educational and engaging content that is instantly accessible and, even better, free, the report found.
Persons:
That's, Gen Z, Gen Zers, Young, Zers, Gen, Finfluencers, Rhodri Preece
Organizations:
Finance, YouTube, CFA Institute
Locations:
TikTok