Apple has a challenge ahead as investors remain downbeat about the iPhone maker's upcoming launch, according to JPMorgan.
Analyst Samik Chatterjee reiterated his overweight rating on the stock but lowered his price target by $5 to $230.
This time around could be similar to a period when Apple's shares outperformed by meeting or beating low investor expectations for the iPhone 11, he said.
A price increase across all iPhones, instead of only the Pro models, will incentivize consumers to choose the higher-end devices, he added.
Despite near-term headwinds, however, the analyst maintained his "favorable outlook" on Apple's iPhone and services revenue, and he sees catalysts to accelerate revenue growth and upside potential.
Persons:
Samik Chatterjee, Chatterjee, Apple, — Michael Bloom
Organizations:
Apple, JPMorgan