Performer Jon Batiste, left, and Tim Cook, chief executive officer of Apple Inc., center, at the Apple Fifth Avenue store in New York, US, on Friday, Sept. 16, 2022.
Apple reports fiscal fourth-quarter earnings after the bell on Thursday.
Apple also has the challenge of a strong dollar when sales from other countries make up the majority of the firm's business.
Apple's services include revenue from the App Store, subscriptions such as Apple Music, search licensing fees from companies such as Google, hardware warranties and other businesses.
"Most investors are aligned that services revenue growth should accelerate" during the December quarter again, wrote Morgan Stanley's Erik Woodring in a note this week.