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☆ Meet the typical Amazon customer, a college-educated married woman in the Southeast earning $80,000
▼ + stars: | 2023-02-03 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Eight in 10 US shoppers are Amazon customers, and they place an average of 74 orders per year. Amazon's average customer is a white woman in the Southeast who earns more than $80,000 per year. Meanwhile, eight out of 10 US shoppers are Amazon customers, according to data from the analytics firm Numerator prepared for Insider. The typical customer orders just one or two items per transaction, but she makes a comparatively high number of transactions per year, with 83 orders at an annual cost of $2,969, Numerator found. Amazon customers are also highly likely to compare prices on Amazon, even when shopping elsewhere.

☆ Meet the typical Costco shopper, a 39-year-old Asian American woman earning more than $125,000 a year
▼ + stars: | 2023-02-02 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

The wholesale club has similar customer loyalty as other big box stores, and it adds more new customers than it loses. The average Costco customer is a 39-year-old Asian American woman who's married and earns $125,000, Numerator found. The store operates as a wholesale club, with nearly 119 million cardholders representing households and small and midsize businesses. Roughly one-third of US shoppers are Costco customers, according to data from the analytics firm Numerator prepared for Insider. The typical customer visits Costco on a weekend day every two weeks or so — about 30 trips per year — and spends about $100 per trip.

☆ Bed Bath & Beyond just missed another debt payment. See the full list of stores it will close, including Harmon and Buybuy Baby locations.
▼ + stars: | 2023-02-02 | by ( Avery Hartmans | Dominick Reuter | ) www.businessinsider.com time to read: +20 min

In addition to 87 more Bed Bath & Beyond stores, the company now says it will close all of its remaining Harmon health and beauty stores, and five Buybuy Baby stores. San Leandro: 15555 East 14th St., Suite 24015555 East 14th St., Suite 240 Burbank: 201 East Magnolia Blvd. Marina: 117 General Stilwell Drive117 General Stilwell Drive Vallejo: 105 Plaza Drive, Suite 107105 Plaza Drive, Suite 107 * Palm Desert: 72459 Highway 11172459 Highway 111 * Visalia: 3125 South Mooney Blvd. Arterial * Coralville: 2515 Corridor Way Suite 5Kansas:Lawrence: 3106 S. Iowa St., Suite 2153106 S. Iowa St., Suite 215 Manhattan: 425 3rd Place425 3rd Place * Olathe: 15335 W. 119th St.Kentucky:Elizabethtown: 1998 N. Dixie Ave.1998 N. Dixie Ave. New Hartford: 4805 Commercial Drive4805 Commercial Drive Kingston: 1187 Ulster Ave.1187 Ulster Ave. Plattsburgh: 73 Centre Drive, Suite 10073 Centre Drive, Suite 100 Farmingdale: 251 Airport Plaza Blvd.

☆ McDonald's hiked prices and started offering adult Happy Meals — and sales are soaring
▼ + stars: | 2023-01-31 | by ( Dominick Reuter | Nancy Luna | ) www.businessinsider.com time to read: +3 min

McDonald's reported double-digit sales growth for 2022, driven by a 5% increase in customer count. The brand attributed the bump to a combination of higher menu prices and unique promotions, like adult Happy Meals. The Chicago-based fast food giant reported a 10.9% increase in same-store sales for 2022, powered by a blockbuster fourth-quarter increase of 12.6%. Like many companies last year, McDonald's raised prices and widened profit margins, but that didn't deter customers. On the call, Kempczinski told investors the chain is seeing some signs of a pullback in consumer spending.

☆ Meet the typical Walmart shopper, a 59-year-old white suburban woman earning $80,000 a year
▼ + stars: | 2023-01-30 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Walmart's average customer is a woman who is 59.5 years old, white, married, and earning $80,000 per year. Because of the retail giant's scale, the average Walmart shopper has a lot in common with the average US consumer, according to data from the analytics firm Numerator prepared for Insider. Roughly 95% of the shoppers in Numerator's survey visited Walmart two or more times in the past year. Numerator found that Walmart's typical shopper in the US is a white woman between 55 and 64 years old, who is married and living in the suburbs of the Southeast. Read more of our typical shopper profiles:

☆ We visited stores like Walmart and Home Depot to see how they are tackling the industry's $95 billion shoplifting problem. We found an alarming amount of locked up items with security cameras watching
▼ + stars: | 2023-01-26 | by ( Ben Tobin | Dominick Reuter | ) www.businessinsider.com time to read: 1 min

And organized retail crime has skyrocketed and exacerbated retailers' problems, according to theft prevention experts. Suffolk County District Attorney Raymond Tierney, during a press conference in the law library at the Suffolk County Courthouse on March 16, 2022, announces the indictments of four New Jersey residents who stole thousands of dollars worth of purses from retail store Balenciaga in East Hampton, New York. James Carbone/Newsday RM via Getty Images

☆ Even with a bump to $14 an hour, Walmart workers won't make nearly as much as some activists say they should
▼ + stars: | 2023-01-25 | by ( Dominick Reuter | Ben Tobin | ) www.businessinsider.com time to read: +3 min

Walmart on Tuesday said it would raise its minimum wage to $14, affecting thousands of US workers. Activists have been pushing for a $15 minimum wage for over a decade, and now say at least $20 is needed. The federal minimum wage has been $7.25 since 2009, even as the cost of living has soared. Up until the middle of last decade, Walmart's minimum wage had matched the federal level at $7.25. One year later, Target also announced it would be raising its minimum wage to $15 per hour.

☆ Shoplifters have set fire to two Walmarts and a Target in Atlanta to create diversions while they steal
▼ + stars: | 2023-01-25 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Fires at two Walmarts in December and a Target on Monday are being investigated as arson. Officials tell local media the blazes appear to have been used as diversions for shoplifting. Officials in Atlanta confirmed to local media Tuesday that a fire at a Target on Monday was being investigated as arson, along with a pair of similar incidents at local Walmarts in December. The three blazes appear to have been set by shoplifters in order to distract attention from their heists, the Atlanta Fire Department said. Similar theft-related fires have broken out in cities and towns across the US, mostly at big-box stores including Walmart, Target, and Home Depot.

☆ Walmart will increase minimum wage for all employees to $14 per hour
▼ + stars: | 2023-01-24 | by ( Ben Tobin | Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Walmart will raise the minimum wage for store employees to $14 an hour in March, a source tells Insider. The Bentonville, Arkansas-based retailer's current minimum wage is $12 per hour, set in 2021. The current minimum wage is $12 an hour. The company posted a memo Tuesday saying that wages would increase and the average US employee's pay would be $17.50 per hour. A company spokesperson confirmed to the Wall Street Journal and CNBC Tuesday that the minimum wage would increase, and that store employees will make between $14 an hour and $19 an hour starting in March.

☆ Lands' End almost lost its wealthy boomer customers when it tried to court millennials and Gen Z. Now it's going for Gen X.
▼ + stars: | 2023-01-23 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +3 min

Lands' End's baby-boomer shoppers are among the most loyal of any brand, but they are aging. Sales fell when the company tried to attract millennials in 2015 with a move into party dresses and heels. In recent years Lands' End has made a concerted effort to reach oft-overlooked Gen X shoppers. Within just one year Lands' End swung from a $9.2 million profit to a $7.7 million loss and customers were abandoning the brand. "Seventy-five percent of them either never shopped at Lands' End, or are lapsed customers and haven't shopped at Lands' End for five years.

☆ Companies raising prices to get ahead of skyrocketing costs was one of the biggest drivers of surging inflation, a new study shows
▼ + stars: | 2023-01-18 | by ( Juliana Kaplan | Madison Hoff | ) www.businessinsider.com time to read: +5 min

Over the past two years, soaring inflation has hit Americans in their wallets. Some pointed to soaring inflation as a byproduct of corporate greed, as firms took advantage of the economic environment to rake in record profits. Even across industries that had "very different relative demand and inflation rates" throughout 2021, markup growth remained pretty much the same. Throughout 2021, companies saw their profits soar, pocketing their highest margins since December 1950. They added that "this suggests that the source of high markup growth in recent years was not a steady increase in monopoly power."

☆ Prince Harry says he loves shopping at TK Maxx. We visited the UK store and its US sibling, T.J. Maxx, to see how they compare and found striking similarities.
▼ + stars: | 2023-01-17 | by ( Grace Dean | Dominick Reuter | ) www.businessinsider.com time to read: 1 min

Most shoes were straight on the shelves, but some were kept in boxes, which seems a bit impractical for shoppers. Because of the way that TK Maxx sorts its items according to size, you have no idea what might be in the boxes until you open them. The TK Maxx store in Leeds. Grace Dean/Insider

☆ Rolls Royce and Porsche's gravity-defying sales numbers show the rich aren't cutting back on luxury spending just yet
▼ + stars: | 2023-01-16 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +3 min

Ultra-wealthy shoppers meanwhile have kept up spending, driving record sales for Rolls Royce and Porsche. But the 2022 sales of brands like Rolls Royce and Porsche appear to defy this financial gravity. Rolls Royce CEO Torsten Müller-Ötvös. Porsche 2022 Taycan GTS and Taycan GTS Sport Turismo. While most average households are balancing the math of higher-priced eggs against shifting energy bills, an exclusive few are busy making sure the Rolls Royce they buy is one-of-a-kind.

☆ VIDEO: Target carts that lock in place are yet another example of how anti-theft measures are leaving shoppers really frustrated
▼ + stars: | 2023-01-15 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

Nearly 2 million shopping carts are stolen each year, costing retailers an estimated $800 million. Videos of shoppers battling anti-theft devices on carts in a Target parking lot have gone viral on TikTok. Whether and when a particular store gets Gatekeeper for its carts is determined on an individual store basis, a Target spokesperson told Insider. The Food Marketing Institute meanwhile estimates that 2 million shopping carts are stolen each year, costing retailers an upwards of $800 million globally. Loss-prevention remains a delicate balance for retailers as Walmart's vice president of asset protection and retail operations, David Johnston, told Insider.

☆ The average Chick-fil-A franchise exceeds $8 million in sales and has one of the lowest fast-food franchise startup fee — here's how to open one
▼ + stars: | 2023-01-13 | by ( Hayley Peterson | Dominick Reuter | Alexandra York | ) www.businessinsider.com time to read: +6 min

Chick-fil-A 's fee for a new restaurant is $10,000 – one of the lowest of any major fast-food brandChick-fil-A restaurants average more than $8 million in sales annually among non-mall locations. By comparison, McDonald's restaurants posted average domestic sales of $4 million in 2021, according to the chain's franchise disclosure report for 2022. McDonald's, for example, requires potential franchisees to pay from $1.4 million and $2.5 million in startup costs — including a $45,000 franchise fee. Total costs to launch a franchised Chick-fil-A restaurant ranges from $219,055 to $2,912,697, according to 2022 FDD documents. While a Chick-fil-A costs less up-front, over time franchisees end up paying a lot more to the company to operate the business.

☆ Prince Harry said he loves shopping annual discounts at TK Maxx, but the retailer says it doesn't 'do sales'
▼ + stars: | 2023-01-12 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Prince Harry expressed a fondness for discounted clothes in his new memoir, "Spare." In it, he said he would shop the "once-a-year sale" at TK Maxx, the UK equivalent of T.J. Maxx in the US. But parent company TJX said it doesn't "do sales," instead offering "savings all year round." "We don't actually do sales," a TJX spokesperson told Express, though the company is "delighted" that the Duke of Sussex is a fan of the brand. Still another problem with Prince Harry's story is that neither Gap nor J.Crew appear to be carried at TK Maxx — searches for each on the company's website yield no results, and Insider has asked for clarification from all three brands.

☆ Meet Delphine Arnault, the daughter of the world's richest man and now one of the most powerful women in fashion as the CEO of Dior
▼ + stars: | 2023-01-11 | by ( Dominick Reuter | ) www.businessinsider.com time to read: 1 min

"I was learning strategy," she told the Financial Times. "In a presentation in America they would start with the conclusion and say how they got there, and I found that very interesting. It was straight to the point." LVMH CEO Bernard Arnault onboard his private jet between Beijing and Shanghai on October 11, 2004. Marc DEVILLE/Gamma-Rapho via Getty ImagesSource: FT

☆ TikTok videos show exasperated Target shoppers battling carts that lock in place — and it shows how anti-theft measures make the shopping experience worse
▼ + stars: | 2023-01-06 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

Nearly 2 million shopping carts are stolen each year, costing retailers an estimated $800 million. Videos of shoppers battling anti-theft devices on carts in a Target parking lot have gone viral on TikTok. A TikToker going by the name Taylor Ann cheerfully narrates in a video of the moment, which has amassed over 4.4 million views on TikTok. Taylor Ann acknowledges the technology has been around for years, but it can still come as a surprise when it arrives at your store. The Food Marketing Institute meanwhile estimates that 2 million shopping carts are stolen each year, costing retailers an upwards of $800 million globally.

☆ A Dollar General clerk is charged with manslaughter after police say he shot and killed an armed robber. The clerk said it was the 6th attempted armed robbery at the store since August.
▼ + stars: | 2023-01-04 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

A Dollar General employee is facing charges following an armed robbery that left the suspect dead. According to the police report, Rafus Anderson was working at the Dollar General in downtown Monroe on Monday when an armed suspect robbed the store. Dollar General did not immediately respond to Insider's request for comment. Discount retailers like Dollar General, Family Dollar, and Dollar Tree are opening more new stores than any other retail category in the US as Americans change their spending habits. Dollar General led the pack by a wide margin with more than 1,000 new stores, according to data from Coresight Research.

☆ Rolex watches have outperformed gold, real estate, and stocks over the past 10 years, and sellers believe their future value will continue to deliver
▼ + stars: | 2022-12-21 | by ( Dominick Reuter | Lakshmi Varanasi | ) www.businessinsider.com time to read: +4 min

Prices for luxury watches like Rolex, Patek Philippe, and Audemars Piguet skyrocketed in 2022. Demand for second-hand luxury watches will likely stay high next year, according to Chrono24 founder Tim Stracke. Around 14% of the platform's sales come from Rolex watches, and 80% of those are pre-owned. "The new programme makes it possible to purchase pre-owned watches that the brand itself has certified and guaranteed. Its aim is to bring added value to the existing supply of pre-owned Rolex watches.

☆ Revlon emerges from bankruptcy with new owners. Here's how the once-beloved beauty counter staple, which ushered in nail polish and lipstick as American beauty mainstays, went from household name to m
▼ + stars: | 2022-06-16 | by ( Bethany Biron | Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Revlon is set to emerge from Chapter 11 bankruptcy with a new board after a year reorganizing. Before its financial woes, the cosmetics titan was a major figure in popular culture. Here's a closer look at key moments in the rise and fall of the beauty brand over the years. The announcement comes almost one year after the struggling cosmetics titan filed for Chapter 11 protection after struggling to overcome mounting debt. Prior to the beauty giant's current trials and tribulations, Revlon was both a cosmetics titan and a significant player in popular culture, with its splashy advertising campaigns and myriad celebrity partners.

☆ Meet the typical Walgreens shopper, a white college-educated suburban baby boomer earning $80,000
▼ + stars: | 2022-02-26 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +3 min

Walgreens' average customer is a white suburban baby boomer earning over $80,000 per year. Slightly less than two-thirds of all US shoppers are Walgreens customers, according to data from the analytics firm Numerator prepared for Insider. Numerator found that Walgreens' typical shopper is a white suburban Baby Boomer who has a college education and an annual income of more than $80,000. Like CVS shoppers, Walgreens customers have an affinity for M&M's and Reese's candies and Hallmark greeting cards, but prefer Coca Cola sodas where CVS customers prefer Colgate toothpaste. Just 1.3% of a Walgreens shopper's total dollars are spent at Walgreens, compared with 11% of their spending at Walmart.

☆ Meet the typical Trader Joe's shopper: a younger, married, college-educated person earning over $80,000
▼ + stars: | 2022-02-21 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +3 min

Trader Joe's has about 560 US stores, employs more than 10,000 people, and makes an estimated $16.5 billion in sales per year. Trader Joe's average customer is a married person in an urban area who is 25 to 44 years old, earning $80,000. Analytics firm Numerator found that the typical Trader Joe's shopper is white or Asian and between 25 and 44 years old, according to its data. The typical customer visits Trader Joe's 13 times per year — and picks up 15 products for a total cost of about $41.69 per trip, Numerator found. About 2.4% of their spending takes place at Trader Joe's, compared to the 8% they spend on Amazon.

☆ Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000
▼ + stars: | 2022-01-24 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Target's average customer is a woman who is 39 years old, white, married, with a household income of $80,000. Numerator found that Target's typical shopper is a white suburban mother between 35 and 44 years old. The typical customer visits Target every other Saturday or so — about 23 trips per year — and picks up seven products for a total cost of about $50 per trip, Numerator found. About 4% of the typical shopper's spending takes place at Target — about a third of what she spends at Walmart. Target shoppers also tend to choose Target-owned private labels, especially for children's apparel.

☆ Meet the typical Kroger shopper, a married suburban Baby Boomer earning over $80,000
▼ + stars: | 2021-09-07 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Kroger's average customer is a married suburban Baby Boomer who earns $80,000 per year, per Numerator analysis. Numerator found that Kroger's typical shopper is a married suburban Baby Boomer who has at least some college education and an annual income of more than $80,000. Kroger offers more than 15,000 private label items, and the typical shopper often prefers to buy from that selection. While 8.6% of a Kroger shopper's total dollars are spent at Kroger, they spend more at Walmart with 10.9%. Read more typical shopper profiles:

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