The job of chief marketing officer has become more complex, which has opened paths higher on the corporate ladder, says Richard Sanderson, head of Spencer Stuart’s marketing, communications and sales practice in North America.
Photo: timothy a. clary/Agence France-Presse/Getty ImagesThe idea that chief marketing officers face more scrutiny and have less job security than those in other C-suite positions is misleading, according to new research from executive search firm Spencer Stuart.
The increasing complexity of marketing operations has created new opportunities for CMOs in recent years, with the job more likely to serve as a steppingstone to more senior positions, said Richard Sanderson , leader of the firm’s marketing, communications and sales practice in North America.