Sometimes, striving for perfection can stunt your success — or, at least, keep you from landing a six-figure deal on ABC's "Shark Tank."
Kelly, 36, is the founder of Anchorage, Alaska-based Heather's Choice, which sells lightweight, packable meals — just add hot water — and ready-to-eat snacks for outdoor adventurers.
An adventurer herself, Kelly started the company in 2014, and raised $1.3 million in fundraising by the time of the episode's taping, she said.
Heather's Choice had its first million-dollar revenue year in 2022, indicating an upward trajectory, Kelly noted.
Instead of building upon the smaller and cheaper packaroon, the investors advised Kelly to market her meals to a wider audience, like students and working professionals.
Persons:
Heather Kelly, Kelly, Heather's, You've, Mark Cuban, Lori Greiner, Candace Nelson, packer, Heather
Locations:
Anchorage , Alaska, Alaska