DIRS.INFO The most relevant business & tech news

☆ Kristi Noem Suggests Biden’s Dog Should Have Been Killed, Too
▼ + stars: | 2024-05-05 | by ( Maggie Astor | More About Maggie Astor | ) www.nytimes.com time to read: +1 min

She said that the dog proved “untrainable,” “dangerous to anyone she came in contact with” and “less than worthless” as a hunting dog — so she shot her in a gravel pit. “I hated that dog,” Ms. Noem wrote. She also alluded to Commander in elaborating on her decision to shoot Cricket: “A dog who bites is dangerous and unpredictable (are you listening, Joe Biden?) — especially if you are running a business where people interact with your dogs,” she wrote. Imagining becoming president in 2025 and sending Mr. Biden’s dog to meet his maker, Ms. Noem added: “Commander, say hello to Cricket for me.”

Persons: Donald J, “, Ms, Noem, Joe Biden, ” Organizations: South, Cricket, CBS Locations: South Dakota

☆ 'The Circle' used an AI player to create a bot witch hunt — and soon, we might all be defending our humanity online too
▼ + stars: | 2024-05-04 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +6 min

Max is the first AI contestant on "The Circle" — he's literally a chatbot. Max is pretty boring, but having an AI in the game turned it into a robot witch hunt. But bringing an AI player into the mix reflects some of the future online trials we're likely to face — and some that are already happening. Netflix"The Circle's" AI player is Max, a chatbot masquerading as a 26-year-old veterinary intern from Wisconsin who describes himself as an "animal whisperer with a knack for making bad pottery, no cap." AdvertisementMaybe the funniest part about Max is that they gave him his own apartment, complete with throw pillows of his human face.

Persons: Max, —, Asimov, Lauren doesn't, He's, Griffin James, who's, Pippa, Steffi, Stephanie, Hill, OpenAI, Alistair Barr, Katie Notopoulos, I'm, Myles Organizations: Service, Netflix, Washington Post Locations: British, Wisconsin

For even more discounts, check out our roundup of the best Best Buy deals and the best Mother's Day sales. Amazon sale quicklinks Amazon Echo : Get up to 50% off select Echo speakers. Amazon Fire : Get up to 40% off select Fire TV streaming devices. : Get up to 40% off select Fire TV streaming devices. Shop at AmazonThis is just a small sample of this weekend's top Amazon sale picks.

Persons: I've, Ralph Lauren, De'Longhi, Siri, It's Organizations: Business, Walmart, Apple, Echo, Sporting, Amazon Apple, Apple Health, Amazon Bose, Google, Amazon Fire

☆ Chasing after a chief AI officer may be a big mistake, says top tech recruiter
▼ + stars: | 2024-05-03 | by ( Susan Caminiti | ) www.cnbc.com time to read: +5 min

As companies race to deploy artificial intelligence in ways that aim to make them better at operating, hiring, and competing, they're also chasing after top AI talent, including filling the position of chief AI officer. A lot of these companies, Doonan said, "can't really articulate what they want, why they want it, and what are the outcomes that they're looking for." "All I could think is that you could change the word 'cowbell' to 'AI,'" Doonan said. Without that understanding, Doonan said companies are going to hire "somebody really senior and they're going to be doing [data] clean-up for the next two years. Of course, that hasn't stopped companies from wanting to add a chief AI officer to their ranks.

Persons: they're, Mike Doonan, Doonan, CNBC's, Jon Fortt, Christopher Walken, that's, hasn't, LinkedIn's, I've Organizations: CNBC Technology, Alteryx's Enterprise

☆ Scientists identify ‘degrees of Kevin Bacon’ gene
▼ + stars: | 2024-05-02 | by ( Katie Hunt | ) edition.cnn.com time to read: +6 min

Even humble fruit flies organize themselves into regularly spaced clusters, researchers have found. Within those social networks, certain individuals will often stand out as “gatekeepers,” playing an important role for cohesion and communication within that group. New research published Tuesday in the journal Nature Communications has identified a gene responsible for regulating the structure of social networks in fruit flies. The study opened up new opportunities for exploring the molecular evolution of social networks and collective behavior in other animals. FLPA/ShutterstockThe gene behind fruit fly social networksThe researchers investigated a number of gene candidates in fruit flies, a common lab organism used in the study of genetics.

Persons: ”, Kevin Bacon, Bacon, Joel Levine, Rebecca Rooke, ” Levine, Levine, “, ” Allen J, Moore, wasn’t, ” Moore Organizations: CNN, Nature Communications, University of Toronto, University of Georgia’s Locations: Philadelphia, University of Toronto Mississauga

☆ AI is ushering edtech into a new era. Three investors share what they're most excited about in the space.
▼ + stars: | 2024-05-01 | by ( Samantha Stokes | ) www.businessinsider.com time to read: +7 min

The past few years have been tough for edtech companies. In recent months, multiple edtech startups have raised fresh funding rounds while specifically touting AI as a core part of their business model. These deals could signal that AI is ushering in a new era for edtech companies, and VCs who invest in the space are excited about the renaissance. And Ednition, also one of Donnelly's portfolio companies, provides an infrastructure-as-a-service platform for other edtech companies to improve the data that goes into their AI models. That's why it's so important to invest in ed-tech AI startups that help people rethink how they interact with technology and learn new skills necessary to successfully enter the workforce, he said.

Persons: PitchBook, VCs, Brian Dixon, Dixon, we've, Numerade, Kapoor, Katelyn Donnelly, she's, I've, you'll, Donnelly, Avalance, OpenAI, we're, ChatGPT, Ryan Craig, Craig, edtech Organizations: Business, Labs, Kapor, Partners, Chingona Ventures, TechCrunch, Kapoor Capital, Lirvana Labs, Odyssey Education, University Ventures, ACT Locations: VCs, edtech

☆ Artist Yves Klein’s unusual nude performance restaged decades after artist’s death
▼ + stars: | 2024-05-01 | by ( Jacqui Palumbo | ) edition.cnn.com time to read: +7 min

CNN —Twice a week this spring, a nude performance artist sits inside a small wooden box in a New York gallery waiting to be touched. Courtesy Lévy Gorvy DayanVisitors to Lévy Gorvy Dayan on New York's Upper East Side can interact with the sculpture and performance artist inside during twice-weekly performances this spring. “Yves Klein: The Tangible World” brings together many of the artist’s lesser-seen works. “I wanted to show Yves Klein’s love for the body, and the aliveness that the body represents,” said Dominique Lévy, a co-founder of the gallery, which represents Klein’s estate. “He’s the first artist to really incorporate performance as an artistic act and as a practice,” Lévy said.

Persons: ‘, Yves Klein, ”, “, —, “ Yves Klein, Gorvy Dayan, Klein, Dominique Lévy, Lévy Gorvy Dayan, Julian Rigg, Yves Klein’s, ” Klein, ” Lévy, ” Hugo Alexander, Rose, he’s, ” Krause, Lévy, Alexander Organizations: CNN, Lévy Gorvy Dayan Visitors, Artists Rights Society, Marina, Museum of Modern Art, School of Visual Arts Locations: New York, French, New, ADAGP, Paris

☆ I went to one of the first TikTok Live studios. Here's what it was like and what the livestreamers do.
▼ + stars: | 2024-04-30 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Read previewNoah Cameron Maydale and Francesca Batley do livestreaming on TikTok for a living. Maydale (who goes by @knowasound, or just Noah, on TikTok) and Batley, whose stage name is Fairie (@fairiefairie on TikTok), are two of the first creators to join a relatively new program started by TikTok agency GravitasQ. TikTok livestreaming in the UK has been growing faster than the company's ads business, company filings show. In-person live studios are a recent addition to TikTok's strategy and one that the company has been developing with select agencies. Here's what it looked like and what Fairie and Noah were doing there at the end of April.

Persons: —, Noah Cameron Maydale, Francesca Batley, @knowasound, Noah, TikTok, Dipesh Pattni, Pattni, Fairie, Emilia Harker, Sitesh, they'd, I'm, Fairie's, livestreamers, you've Organizations: Service, Business, Tesco Locations: livestreaming, Hemel Hempstead, London, Batley

☆ AI has entered the workplace. 3 industry leaders discuss how businesses can embrace it.
▼ + stars: | 2024-04-30 | by ( Leila Jordan | ) www.businessinsider.com time to read: +4 min

As the new technology accelerates in skill and ubiquity, business leaders are racing to figure out what the relationship between workers and AI will look like in years to come. Business Insider's virtual event "Human-AI Collaboration: The Key to Workplace Efficiency and Innovation," presented by Dell Technologies, brought together a panel of experts to discuss the trials, triumphs, and future of AI. He discussed the major ways in which Dell is integrating AI into its processes, from increasing productivity for developers to automating content. "There are predictions that we could have two times, three times, even four times the employment demand for new job growth as a result of gen-AI and AI ethicists, AI translators, AI mediators, AI co-creative, AI legal, and compliance experts," Miscovich said. Working with AI from the ground floor can allow businesses to design the parameters that will guide AI's future presence in the workplace.

Persons: Matt Baker, Mozziyar Etemadi, Peter Miscovich, Tim Paradis, Baker, Miscovich, Etemadi Organizations: Service, Efficiency, Dell Technologies, Business, Dell, Northwestern Medicine, AIs

☆ Widowed Before 40 and Coping With the Financial Consequences
▼ + stars: | 2024-04-27 | by ( Caitlin Kelly | ) www.nytimes.com time to read: 1 min

It was April 10, 2018, and Colin Brougham hadn’t sent his usual text to his wife that he was biking home. Instead, he lay dead a few blocks away after a commuter train struck him. “I knew he was dead before I knew he was dead,” recalled Rachel Brougham, his widow. “My life as I knew it changed in an instant,” Ms. Brougham, now 46, said. It changes how you think, how you interact with others, how you work.

Persons: Colin Brougham hadn’t, “, ”, Rachel Brougham, Mr, Brougham, Ms, — Locations: Minneapolis

☆ How the Black Opry is helping elevate artists of color in country music
▼ + stars: | 2024-04-26 | by ( Lisa Respers France | ) edition.cnn.com time to read: +5 min

CNN —Before there was conversation over whether Beyoncé is country enough for country music, there was the Black Opry, holding space for music lovers and artists of color in the genre. “I’m super, super excited about that because that’s the single piece that’s been really, really difficult for us to figure out. Courtesy BeyoncéHolly G. started the Black Opry in an attempt to find country fans of color, who like her, did not feel welcomed. “I try to be careful to make the distinction when I talk about country music, between country music and the mainstream industry and country music the art form and genre,” she said. “I got my first tour with Sara Shook & the Disarmers and Joshua Ray Walker thanks to the Black Opry,” Vance told CNN.

Persons: CNN FlashDocs, Max, Beyoncé, Cowboy Carter, ”, Holly G, “, it’s, They’ve, Aaron Vance, Mickey Guyton, Darius Rucker, Kane Brown, Vance, Sara Shook, Joshua Ray Walker, ” Vance, It’s, he’s Organizations: CNN, Nashville’s, Black Opry, The, Opry Locations: Beyoncé, Nashville, Mississippi

☆ A Catholic 'priest' has been defrocked for being AI
▼ + stars: | 2024-04-26 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +1 min

A Catholic advocacy group created an AI chatbot that claimed to be a priest and offered to take confession. "We won't say he's been laicized, because he never was a real priest!" Say, a chatbot that acts like a Catholic priest? Futurism reports that a group called Catholic Answers made an AI chatbot that people could interact with to help learn about Catholicism. This story is available exclusively to Business Insider subscribers.

Persons: Justin, — Organizations: Service, Business

Kline was drafted in 2000 by the St. Louis Rams (now the Los Angeles Rams). He was an offensive lineman until 2002, when he left the NFL after sustaining several concussions. The boutique Los Angeles firm focuses almost exclusively on sports dealmaking — though it also works on capital raises and makes its own investments. The firm's website says it has also advised on deals for franchises like the Golden State Warriors, the Miami Heat, the Los Angeles Dodgers, Bologna FC, and the San Francisco Giants. Kline works alongside Sean Clemens and Edwin Draughan, who focus on sports mergers and acquisitions.

Persons: Andrew Kline, Park Lane Andrew Kline, Lane Kline, Kline, Sean Clemens, Edwin Draughan Organizations: St, Louis Rams, Los Angeles Rams, NFL, Athletes ' Agency, Cincinnati Bengals, MLB's Cincinnati Reds, Sports Business, Golden State Warriors, Miami Heat, Los Angeles Dodgers, Bologna FC, San Francisco Giants, NCAA Locations: San Diego, Los Angeles, Angel

☆ Walmart's CEO, who started on the company's loading docks, shares 3 tips for how to move up the corporate ladder
▼ + stars: | 2024-04-25 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. This story is available exclusively to Business Insider subscribers. In an interview with the Stratechery Podcast, he offered three tips:Do your job well"Don't take your current job for granted," he said. Advertisement"It was pretty dramatic and I think the team did a fantastic job," McMillon said. Responses will be kept confidential, and Business Insider strongly recommends using a personal email and a non-work device when reaching out.

Persons: —, Doug McMillon, he's, McMillon, doesn't, You've, bartenders, Dominick Reuter Organizations: Service, Business, Walmart Locations: South Dakota

☆ TikTok suspends TikTok Lite rewards program in the EU amid regulatory scrutiny
▼ + stars: | 2024-04-25 | by ( Brian Fung | ) edition.cnn.com time to read: +2 min

Washington CNN —TikTok said Wednesday it would suspend a controversial program in the European Union that has prompted growing alarm among EU regulators. The program at issue appears within TikTok Lite, a less data-intensive version of TikTok’s main app, and which contains a feature that rewards users with cash for engaging with TikTok content and app features. “TikTok always seeks to engage constructively with the EU Commission and other regulators,” TikTok said in a post on X. “We are therefore voluntarily suspending the rewards functions in TikTok Lite while we address the concerns that they have raised.”The EU warnings to TikTok reflected an exercise of new oversight powers granted by the Digital Services Act, the trading bloc’s recently enacted law governing online platforms. TikTok also faces further, additional fines of up to 6% of its global annual revenue if the TikTok Lite feature is determined to be in violation of the DSA.

Persons: Washington CNN — TikTok, TikTok, “, “ TikTok, ” TikTok, Joe Biden Organizations: Washington CNN, European Union, European Commission, EU Commission, Digital Services, TikTok, Commission, DSA, Wednesday Locations: European, Europe, United States, Israel, Ukraine

Now that you've had a few days to listen to The Tortured Poets Department: The Anthology, you might be looking for more ways to interact with Taylor Swift's latest album. Swifties (and Swift herself) have come to the rescue with lots of TTPD-related merch and accessories, both official and fan-made. Tickets to the Eras Tour and the full collection of exclusive The Tortured Poets Department vinyl and CDs are on every Taylor Swift fan's wish list, but if you're searching for additional gift ideas, there's a wealth of content out there. These are great gifts to buy for a Swiftie (or for a Swiftie to buy themself). From new friendship bracelets to an old typewriter, check out the best The Tortured Poets Department merch and accessories below.

Persons: you've, Taylor Swift's, Swift, Taylor Swift, we've Organizations: Poets Department, Department, Business

☆ The scourge of customer satisfaction surveys
▼ + stars: | 2024-04-22 | by ( Adam Rogers | ) www.businessinsider.com time to read: +12 min

— is devoted to customer surveys. Other metrics followed: the Customer Satisfaction Score, the Customer Effort Score, measurements of the entire Customer Experience. At the peak of the so-called sharing economy, customer surveys were all-powerful. The glut of customer surveys has created an additional problem for marketers. "We ask for customer feedback on these things all the time, but it's hard for a customer to give you immediate feedback, because a customer doesn't know what quality is yet."

Persons: you've, I'm, They're, Brad Anderson, Fred Reichheld, Nick Lee, James Wagner, It's, Christine Moorman, Lee, That's, it's, hasn't, Anderson Organizations: NPS, Warwick Business School, University of Michigan's Institute for Social Research, Companies, Duke University, Institutional, Board, Health Service Locations: United States, Qualtrics, Bain, Warwick

☆ While some companies are cutting the CMO role, Gen Z marketers still strive for the top job
▼ + stars: | 2024-04-22 | by ( Leila Jordan | ) www.businessinsider.com time to read: +7 min

The CMO role at several companies, including Walgreens, Uber, and Starbucks, has been eliminated. A 2023 McKinsey report found that 40% of Fortune 500 companies don't have a CMO or another growth- or customer-related position in their CEO's executive committee. But role models like Rare Beauty's CMO, Katie Welch, offer young marketers hope for the profession's future. "Businesses that are eliminating the CMO role or pulling it into something else, the leadership in those companies don't see the value of marketing," she said. "She knows how to market to Gen Z," Hyams said.

Persons: —, Katie Welch, Piper Phillips, Piper Phillips Piper Phillips, Phillips, I've, Natasha Badger, Badger, Katie Welch Lindsey Hyams, Lindsey Hyams, Hyams, Z, Welch, Vijat Organizations: Service, Walgreens, Uber, Starbucks, McKinsey, Fortune, Business, Tru, LinkedIn, Lindsey Hyams Industry Locations: —

☆ To my son, born in the climate crisis: These helpers changed the fate of the titi
▼ + stars: | 2024-04-22 | by ( Bill Weir | ) edition.cnn.com time to read: +10 min

As River Weir has grown, Bill has been collecting stories of hope, resilience and Earth repair to share with him. “I became really frustrated by the lack of transparency,” Charlie told me. And at an expo in 2006, the fate of the titis turned for the better when the Vargas family walked in. But when she needed $1.2 million to buy nearly 1,000 acres of neighboring ranchland, Chris needed to find more helpers. “It may take a day to cut a hectare of forest,” she told me as we hiked past her plantings and into a meticulous greenhouse.

Persons: Bill Weir’s, Mister Rogers, Weir, Bill, Bill Weir, ” Rosamira Guillen, ”, Rosamira Guillen, Julian Quinones, titi, Rosamira, Charlie Knowles, Richard Nixon’s, Charlie, Laurie Marker, “ I’m, “, Akiko Yamazaki, John Lukas – Charlie, WCN, Rosamina, ” Julian Quinones, Jane Goodall, Vargas, Kira, Chris Vargas, ‘, Steve Jobs, ” Chris, Chris, CNN Bill, Olivia Organizations: CNN, Wildlife Conservation Network, expos Locations: . Dear, South America, Colombia, Barranquilla, American, Namibia, Silicon Valley, ranchland

☆ After my brother tragically died, I knew I wanted to pursue adventure. Now my family and I live on a catamaran.
▼ + stars: | 2024-04-21 | by ( Maria Noyen | ) www.businessinsider.com time to read: +11 min

We're pretty sure Kerry was executed there exactly two months later, in October 1978. So we had a memorial for Kerry, and then a few months later, John took his life. Rob Hamill rowing. Rob Hamill with Phil Stubbs, his teammate in the inaugural Atlantic rowing race in 1997. We got married about six months later, in 2001.

Persons: —, Rob Hamill, Pol Pot, Kerry, Kerry Hamill, Rob Hamill Kerry, Stuart Glass, Stuart, John Dewhirst, John, Hamill, who'd, Phil Stubbs, Phil, Comrade Duch, Pot, Rachel, Finn, Declan, Ivan, Rob Hamill's, Renee Whitaker, Hamill's, Finn didn't, We've Organizations: Service, Business, Navy, Atlantic, New Zealand, Pacific Locations: New Zealand, Khmer Rouge, Communist, Cambodia, Australia, Darwin, Khmer, Malaysia's, Kerry, Phnom Penh, Asia, Tenerife, Barbados, Ireland, New, Thailand, Angkor Wat

☆ AI has racist tendencies. Scientists and founders are trying to fix it.
▼ + stars: | 2024-04-20 | by ( Monica Melton | ) www.businessinsider.com time to read: +11 min

The police had used a facial-recognition AI program that identified her as the suspect based on an old mugshot. AdvertisementThe Detroit Police Department said that it restricts the use of the facial-recognition AI program to violent crimes and that matches it makes are just investigation leads. AdvertisementThe study also found that in a hypothetical murder trial, the AI models were more likely to propose the death penalty for an AAE speaker. A novel proposalOne reason for these failings is that the people and companies building AI aren't representative of the world that AI models are supposed to encapsulate. Bardlavens leads a team that aims to ensure equity is considered and baked into Adobe AI tools.

Persons: —, Woodruff, who's, Ivan Land, Joy Buolamwini, Timnit Gebru, Valentin Hofmann, OpenAI's, AAE, Geoffrey Hinton, Christopher Lafayette, Udezue, OpenAI, Google's, John Pasmore, Latimer, Buolamwini, Timothy Bardlavens, Microsoft Bing, Microsoft Bardlavens, Bardlavens, Esther Dyson, Dyson, Arturo Villanueva, I'd, Villanueva, Alza, We're, Andrew Mahon, Alza's Organizations: Service, Detroit, Business, Court of Michigan, Detroit Police Department, Microsoft, IBM, Allen Institute, AI, Dartmouth College, Center for Education Statistics, Big Tech, Udezue, Meta, Google, Tech, Companies, Adobe Locations: That's, American, Africa, Southeast Asia, North America, Europe, Spanish

☆ A key service helping convicted US veterans recover remains dysfunctional for everyone else, but there's a fix
▼ + stars: | 2024-04-20 | by ( Ella Sherman | ) www.businessinsider.com time to read: +11 min

Veteran treatment courts, which prioritize rehabilitation for convicted veterans, provide comprehensive care, but the public version of these courts fail to deliver comparable support. Landing in a treatment courtAs of 2022, there were over 4,153 adult drug courts and 511 veteran treatment courts in the United States. There are numerous ways a person who has been convicted can enter a drug treatment court. Many adult drug treatment courts are unable to admit violent offenders due to the BJA prohibition. He describes his veteran treatment court experience as going through an "intense supervised probation" that gradually lessened.

Persons: —, Christopher Deutsch, Deutsch, there's, Christina Lanier, John Pendygraft, Pool Lanier, they're, Lanier, Ed Kubo, Michael Peacock, Kristen Wong Deutsch, Hondo Underwood, Underwood, BI's Ju Shardlow, Jack Milton Organizations: Service, Business, Court, Center, Criminal, AP, UNC Wilmington, Army, Treatment, Supreme Court, Marine Corps, Justice, Harbor, Veterans Affairs, Portland Press, Getty Locations: Clearwater , Florida, Raleigh, North Carolina's, Wilmington, United States, Hawaii, Colorado

☆ Hospital wait times will still be bad this year, even with labor gains
▼ + stars: | 2024-04-19 | by ( Allie Kelly | ) www.businessinsider.com time to read: +6 min

Small businesses are seeing labor growth this year, but hospitals still have staffing shortages. Healthcare worker numbers are steadily growing but remain below pre-pandemic trends, according to a Bank of America report published in April. Outpatient care centers are 9.4% behind on growth, while the hospital labor force has seen small gains at 0.3%. In fact, healthcare workers made up a significant portion of the people leaving their jobs during the Great Resignation. Patients will still see labor shortages in ERs and care facilitiesDespite labor gains, patients could still experience the impacts of the physician shortage.

Persons: —, Per, KFF Organizations: Service, Bank of America, The Bank of America Institute, of Labor Statistics, Centers, Medicare, Services, Kaiser Family Foundation, American Hospital Association, of America, Peterson Center, Healthcare, of Health, Bank of

☆ In photos: ‘Wash Day’ honors a classic Black hair ritual
▼ + stars: | 2024-04-19 | by ( Brooklyn White-Grier | ) edition.cnn.com time to read: +7 min

I wanted to show the inherent beauty of Black natural hair.”For Black women and children, wash day is equal parts essential maintenance and self-renewal. Tomesha FaxioIn the series of portraits that make up “Wash Day,” Faxio sat with 26 families and took photos as they went through their distinct routines. We talk often, after all, about the obsession with hair being “done” and the intra-communal shame that sometimes comes with natural hair. For us too, wash day is a high energy sport — and it’s also a bonding exercise that neither of us will forget. Tomesha Faxio

Persons: CNN — “, Tomesha Faxio, “, Nadia, Faxio, Tonya, Briana, Grace —, ” Faxio, that’s, ”, Tomesha, —, Latroya, washings, Mom, it’s, EuLisa, Zoe, Tomesha Faxio “, ” she’d, Kameron, detangling Organizations: CNN Locations: —, Black, Brooklyn

☆ The No. 1 way for introverts to gain influence at work, says Stanford expert: It’s the ‘only way’ to stay relevant
▼ + stars: | 2024-04-18 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

But there's good news: You can get noticed without attending every social event, says Stanford University lecturer and communication expert Matt Abrahams. The key is intentionally engaging specific people around you — your "audience," as Abrahams calls them. "The biggest mistake people make in their communication is they don't focus on the needs of the audience," Abrahams tells CNBC Make It. You have three basic methods at your disposal for figuring out what's important to your audience, he notes: reconnaissance, reflection and research. "That's the only way to make [your work] relevant," says Abrahams.

Persons: Matt Abrahams, Abrahams Organizations: Stanford University, CNBC

Search resuls for: "Interact"

25 mentions found