Apple used to dominate the K-12 education market.
By missing out on schools, Apple is losing the unique relationship it once had with students.
Long before music was part of Apple's DNA and computers were something to be strapped to one's face, Apple was the de facto standard for K-12 education.
Apple's share of the K-12 education market has been under siege since at least 2017 , when low-cost Windows computers and Google's affordable Chromebooks with its suite of cloud apps, began to own the market.
But maybe more importantly, Google now owns the K-12 market because Apple appears to be uninterested in it.
Persons:
Apple, Michael Gartenberg, Long, Mavis Beacon, Chromebooks, Apple hasn't, They're
Organizations:
Apple, Morning, Los, Google, Schools, Mac
Locations:
Los Angeles, Cupertino