The effort, first reported by CNBC, marks Amazon’s latest attempt to incorporate generative AI into its services and has the potential to help customers quickly determine the pros and cons of various products.
“Given that generative AI is based on probability, mistakes are possible … and summaries may not be an accurate reflection of customer reviews,” said Reece Hayden, a senior analyst at market research firm ABI Research.
“These reviews will be treated equally and therefore the summary may reflect fake, non-customer reviews,” Hayden said.
Amazon isn’t the only e-commerce company blending generative AI into the shopping experience.
Some companies such as Shopify and Instacart are using the technology to help inform customers’ shopping decisions.
Persons:
”, Reece Hayden, ” Hayden, Andy Jassy, Dave Limp
Organizations:
CNN, CNBC, ABI Research, eBay