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Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailIDX Digital Assets' Ben McMillan reveals 'ground zero' for crypto regulationIn a wide-ranging interview with CNBC Crypto World, Ben McMillan, founder and CIO of IDX Digital Assets, discusses what's currently driving crypto prices as PayPal launches its new dollar-backed stablecoin and as big names in finance file applications for spot bitcoin ETFs.
Persons: Ben McMillan, what's Organizations: CNBC, IDX, Assets, PayPal
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRep. Maxine Waters 'deeply concerned' over PayPal's new stablecoin: CNBC Crypto WorldCNBC Crypto World features the latest news and daily trading updates from the digital currency markets and provides viewers with a look at what's ahead with high-profile interviews, explainers, and unique stories from the ever-changing crypto industry. On today's show, Ben McMillan, founder and CIO of IDX Digital Assets, discusses what's currently driving crypto prices as PayPal launches its new dollar-backed stablecoin and as big names in finance file applications for spot bitcoin ETFs.
Persons: Maxine Waters, explainers, Ben McMillan, what's Organizations: Rep, CNBC Crypto, CNBC, IDX, Assets, PayPal
PayPal 's new stablecoin — known as PYUSD — has the potential to facilitate payments , but it must overcome several headwinds before it takes off, Bank of America said. "Over the longer term, we expect PYUSD to experience additional adoption headwinds as competition from [central bank digital currencies] and yield-bearing stablecoins increases," the analyst added. "Over the longer term, we expect PYUSD to experience additional adoption headwinds as competition from CBDCs and yield-bearing stablecoins increases," he said. "Investors may have been fine holding non-yield bearing stablecoins, such as USDT and USDC, when rates were close to zero, but yield-bearing stablecoins will likely become increasingly available and attractive." Instead, Bank of America expects PYUSD to target the "largely untapped" market for blockchain-enabled asset transfers, payments and remittances.
Persons: , headwinds Shah, PYUSD, Shah, — CNBC's Michael Bloom Organizations: PayPal, Bank of America Locations: U.S
Representative Maxine Waters (D-CA) walks in the chamber of the U.S. House of Representatives ahead of President Joe Biden's first State of the Union Address in the U.S. Capitol in Washington, DC, U.S, March 1, 2022. Sarahbeth Maney/Pool via REUTERSAug 9 (Reuters) - Democrat Congresswoman Maxine Waters said on Wednesday she was "deeply concerned" about payment giant PayPal (PYPL.O) launching its own stablecoin in the absence of a federal framework to regulate digital assets. Earlier this week, PayPal became the first major financial technology firm to embrace digital currencies for payments and transfers with the launch of a U.S. dollar stablecoin, dubbed PayPal USD. "Given PayPal's size and reach, Federal oversight and enforcement of its stablecoin operations is essential in order to guarantee consumer protections and alleviate financial stability concerns," Waters said in a statement. Similar attempts by other well-known non-crypto companies, including Meta Platforms (META.O), to launch a stablecoin have met fierce opposition from financial regulators and policymakers around the world.
Persons: Maxine Waters, Joe Biden's, Sarahbeth, Waters, Manya Saini, Shinjini Organizations: U.S . House, U.S, Capitol, REUTERS, PayPal, Meta, U.S . House Financial, Thomson Locations: Washington , DC, U.S, Bengaluru
REUTERS/Andrew Kelly/File PhotoNEW YORK, Aug 9 (Reuters) - The U.S. Securities and Exchange Commission plans to appeal a recent court decision involving Ripple Labs that was a setback for the agency's efforts to oversee cryptocurrency markets. The SEC said an appeal could address legal issues on which there was "substantial ground for differences of opinion." Torres' decision was not a total victory for Ripple, as she found that it violated securities laws by selling XRP to institutional investors. The judge must decide whether to let the SEC appeal her decision, and put the case on hold. Ripple, and lawyers for Ripple, Garlinghouse and Larsen did not immediately respond to requests for comment.
Persons: Andrew Kelly, Analisa Torres, Ripple, Brad Garlinghouse, Chris Larsen, Torres, Jed Rakoff, Larsen, Gary Gensler, Coinbase, Jonathan Stempel, Chris Prentice, Jody Godoy, Chris Reese, Lisa Shumaker, Diane Craft Organizations: U.S . Securities, Exchange Commission, Washington , D.C, REUTERS, Ripple Labs, SEC, U.S, District, Terra, Terraform Labs, Thomson Locations: Washington ,, Manhattan, U.S, Gensler, New York
Da Ponte denied a Bloomberg report that the payments processor paused development of its stablecoin in February. But da Ponte argues this troubled backdrop is exactly why PayPal is poised to succeed. Then there's the hypothetical digital dollar that would be the Fed's take on a central bank digital currency, or CBDC. "We have a large base of consumers; we have a large base of merchants," da Ponte said of PayPal's "two-sided network." Da Ponte sees PayPal's more than 20-year tenure in the payments space as one of the company's chief advantages in the stablecoin market.
Persons: Jose Fernandez da Ponte, PayPal's, Da Ponte, Paxos, it's, Ponte, stablecoins, Nic Carter, Stablecoins, Carter, Andy Bromberg, Andreessen Horowitz, Bromberg, PYUSD, Jeremy Allaire, Allaire, Patrick McHenry, McHenry Organizations: PayPal, CNBC, Bloomberg, SEC, New, Regulators, Valley Bank, U.S ., U.S, Castle, Ventures, Companies, Eco, Coinbase Ventures, Paypal, Facebook, Financial Services, America Locations: U.S, New York, Bromberg, web3, United States, R, DexTools
Ark's application for a spot bitcoin ETF was published in the Federal Register on May 15. Get in line: Bitcoin ETF applications(Date filed & Last possible review) Ark/21 Shares Bitcoin Trust 5/15/23 1/10/24Bitwise Bitcoin ETF Trust 7/18/23 3/15/24BlackRock Bitcoin ETF Trust 7/19/23 3/16/24VanEck Bitcoin Trust 7/19/23 3/16/24WisdomTree Bitcoin Trust 7/19/23 3/16/24Valkyrie Bitcoin Fund 7/19/23 3/16/24First Trust Galaxy Bitcoin 7/19/23 3/16/24Fidelity Wise Origin Bitcoin Trust 7/19/23 3/16/24 A ninth organization, Grayscale, has filed to convert its Grayscale Bitcoin Trust into a Bitcoin Spot ETF. 'Surveillance sharing agreement'The SEC has denied all prior spot bitcoin ETF applications, citing fraud and manipulation in the underlying markets. Supporters of a spot bitcoin ETF have been emboldened by a court case unfolding between Grayscale Bitcoin Trust (GBTC) and the SEC. Seif runs the Purpose Bitcoin ETF, a spot bitcoin ETF that has been trading in Canada since February, 2021.
Persons: Marco Bello, Reuters It's, Matt Hougan, It's, Neomi Rao, Bitcoin, Som Seif, Seif, Gary Gensler, Gensler, We're, Ric Edelman, Edelman, Bloomberg Intelligence's James Seyffart, Eric Balchunas Organizations: Reuters, SEC, The Securities, Exchange, Federal Register, Federal, Bitwise Asset Management, Bitcoin, BlackRock, Nasdaq, Digital Assets, Financial, CNBC, Bloomberg Locations: Miami Beach , Florida, U.S, BlackRock, Bitwise, Washington, Canada
The stablecoin, PayPal USD, is fully backed by the US dollar and is “designed to reduce friction” for payments within virtual spaces and provide faster, cheaper transfers of money across borders. But PayPal is betting on a future in which digital currency is more mainstream and merchants may request payment in stablecoins to avoid credit card processing fees. In May 2022, the “algorithmic” stablecoin TerraUSD collapsed when the crypto token backing it, Luna, collapsed. The value of PayPal USD, or PYUSD, doesn’t rely on a complex algorithm the way Terra did. In other words: every PayPal USD should be worth $1.00, no matter what.
Persons: , Dan Schulman, Stablecoins, Stablecoins aren’t, TerraUSD, Luna, Kwon, Charles Cascarilla Organizations: New, New York CNN, PayPal, Securities, Exchange Commission, Paxos Trust Locations: New York, cryptocurrencies, Venmo, Terra
Today, that union of minds finds refuge in Prague in a retrofitted factory building called Paralelní Polis, or "parallel world." The dark stucco of Polis' Prague headquarters is an outlier among the ornate, brightly-colored buildings that tower over it. ETHPrague 2023 was held at Paralelní Polis in the Czech Republic Pavel SinaglThe 'parallel world' concept is sticky. The Vienna branch goes so far as to self-describe as a living example of how "the Paralelní Polis cryptoliberation virus is spreading." The most popular Czech bitcoin YouTuber boasts 90k subscribers, while the annual Czech-only bitcoin conference called Chaincamp attracts around 2000 visitors, even during the bear market."
Persons: Czech Republic Pavel Sinagl, Ztohoven —, Ztohoven, provocateurs, Václav Benda, Dan Ligocký, Ligocký, William Lobkowicz, ethereum, Vitalik Buterin, Ethereum, Pavel Sinagl, Prague MacKenzie Sigalos, Holy, William, Ileana Lobkowicz, Josef Tětek, Tětek, isn't, biohacking, , Carl Menger, Friedrich Hayek, BTCPrague, Michael Saylor, Satoshi cryptographer, Adam Back, Saifedean Ammous, bitcoin, Gary Gensler, bitcoin maximalist, Vaclav, — Matěj Žák, Jan Čapek, Christoph Kassas, YouTuber Jakub Vejmola, Jameson Lopp, Stephan Livera, Robert Breedlove, Stani Kulechov, Ondrej Polak, Czech Republic Pavel Sinagl Ligocky Organizations: Paralelní, CNBC, European Union, Polis, of Cryptoanarchy, Austrian, Securities, Exchange, Czech Craft, U.S, Treasury, Casa, Ethereum Foundation, Czech Blockchain Association, optimist Locations: Paralelní Polis, Czech Republic, Czech Republic Pavel Sinagl PRAGUE, Czech, Bohemian, Prague, It's, Polis, Polis —, Lobkowicz, Nazi, Vienna, Barcelona, Bratislava, Slovakia, Košice, Austrian, ., Alza, Bohemia, Europe, Old Town, Holešovice
Alex Mashinsky, founder and former CEO of bankrupt cryptocurrency lender Celsius Network, exits the Manhattan federal court in New York City, U.S., July 25, 2023. REUTERS/Brendan McDermid/File PhotoNEW YORK, Aug 4 (Reuters) - Alex Mashinsky, the founder and former chief of the now-bankrupt cryptocurrency lender Celsius Network, must face a lawsuit by New York Attorney General Letitia James accusing him of civil fraud, a Manhattan state court judge ruled on Friday. Mashinsky has separately pleaded not guilty to criminal fraud charges brought by the U.S. Department of Justice tied to Celsius' demise. Lawyers for Mashinsky in the New York civil case did not immediately respond to requests for comment. The case is New York v. Mashinsky, New York State Supreme Court, New York County, No.
Persons: Alex Mashinsky, Brendan McDermid, Letitia James, Margaret Chan, Chan, James, Martin, general's, Mashinsky's, Mashinsky, Jonathan Stempel, Will Dunham, Cynthia Osterman Organizations: REUTERS, New York, U.S . Department of Justice, U.S . Securities, Exchange Commission, U.S . Commodity Futures Trading Commission, . Federal Trade Commission, Lawyers, Mashinsky, Mashinsky , New York, Court, Thomson Locations: Manhattan, New York City, U.S, New York, Hoboken , New Jersey, Mashinsky , New, Court , New York County
A representation of the cryptocurrency is seen in front of Coinbase logo in this illustration taken, March 4, 2022. REUTERS/Dado Ruvic/Illustration/File PhotoNEW YORK, Aug 4 (Reuters) - Coinbase Global (COIN.O) on Friday asked a judge to end the U.S. Securities and Exchange Commission's lawsuit accusing the world's largest publicly traded cryptocurrency exchange of violating federal securities laws. Coinbase was sued by the SEC in June, and accused of operating illegally as a national securities exchange, broker and clearing agency without registering with the regulator. Firms are closely watching the litigation between the SEC and Coinbase, with some onlookers deeming it an "existential" clash. Coinbase leaned on the recent Ripple matter in Friday's filing, noting the SEC's lawsuit hinges on the type of transactions that the judge deemed outside of the regulator's jurisdiction.
Persons: Dado Ruvic, Coinbase, Paul Grewal, Chris Prentice, Toby Chopra, Jonathan Oatis Organizations: REUTERS, U.S . Securities, Exchange, SEC, Labs, Thomson Locations: Manhattan
Statista identified 40 firms as top digital payments companies. While digital payments is often the area that draws most investor buzz, lending generates more money in financial services. Statista identified 25 fintech companies that fall into the category of top alternate lending firms. They include American small business lending firm Biz2Credit, Irish e-commerce lending company Wayflyer, and Latvian loan refinancing startup Mintos. Digital business solutions
Persons: Monzo, there's, Statista, Afterpay, It's, Binance, eToro, Equity crowdfunding, hasn't, Peter Hazlehurst Organizations: JPMorgan —, Orange, Digital, U.S, SEC, European, Education, Equity, Republic, Tech, Federal Reserve, Bank of England, CNBC, Solaris Locations: fintech, Europe, Nigeria, Orange, Africa, Terra, U.S, Cayman Islands, American, Latvian, U.K
CNBC's top 200 global fintech companies: The complete list
  + stars: | 2023-08-02 | by ( Ryan Browne | ) www.cnbc.com   time to read: +1 min
From China's Ant Group to Sweden's Klarna, here is the complete list of the world's top 200 fintech companies. CNBC partnered with independent research firm Statista to establish a transparent overview of the top fintech companies. Statista analyzed over 1,500 firms across nine different market segments, evaluating each one against a set of key performance indicators, including revenue, user numbers, and total funding raised. The final list includes some of the biggest companies in the sector — Ant Group, Tencent, PayPal, Stripe, Klarna and Revolut — as well as several up-and-coming startups seeking to mold the future of financial services. The categories include:NeobankingDigital paymentsDigital assetsDigital financial planningDigital wealth managementAlternate financingAlternate lendingDigital banking solutionsDigital business solutionsYou can search by country, category, or company name to see which firms made the cut.
Persons: Statista, Revolut — Organizations: CNBC, Tencent, PayPal, Neobanking, Digital
NEW YORK, July 31 (Reuters) - Terraform Labs and its founder, Do Kwon, must face fraud allegations brought by the U.S. Securities and Exchange Commission, a federal judge ruled on Monday. Kwon and Terraform Labs were behind two cryptocurrencies whose implosion roiled crypto markets around the world last year. A spokesperson for Terraform Labs said the company "will continue to fight the SEC's misguided and deeply flawed allegations and legal theories." SEC attorneys in the Terraform Labs case have said that part of the ruling by Torres was wrongly decided and that SEC staff are exploring ways to have it reviewed. The case is SEC v. Terraform Labs Pte Ltd. et al., No.
Persons: Do Kwon, Kwon, Jed Rakoff, TerraUSD, Rakoff, Analisa Torres, Torres, Jody Godoy, Will Dunham, Grant McCool, Leslie Adler Organizations: YORK, Terraform Labs, U.S . Securities, Exchange Commission, U.S, SEC, U.S ., UST, Labs, District, Court, Southern District of, York, Thomson Locations: Manhattan, U.S, Southern District, New York
Bed Bath & Beyond is back from the dead
  + stars: | 2023-08-01 | by ( Parija Kavilanz | ) edition.cnn.com   time to read: +3 min
Brought back to lifeJohnson promised newness blended with familiarity for Bed Bath & Beyond customers in the latest digital-only version of the retailer. “It will have the same great bed, bath and kitchen items but it will also have a much bigger beyond,” he said. Fans of Bed Bath & Beyond’s 20%-off a single item “Big Blue” coupon will be somewhat disappointed that it will not be resurrected. “I guess what I would say about the coupon is that if you like Bed Bath & Beyond coupons in the past, you will like new Bed Bath & Beyond mobile app we will be rolling out with launch in US,” said Johnson. Bed Bath & Beyond“We’ll still be offering coupons even if they’re not as large as the 20% coupon that people expected and frankly demanded from Bed Bath & Beyond,” said Johnson.
Persons: Overstock.com, ” Jonathan Johnson, , Johnson, newness, Beyond.com, What’s, , it’s, We’ll, Beyond’s Organizations: New, New York CNN, Bed, CNN, Beyond, US Locations: New York, , New Jersey
Overstock.com's CEO told NBC News he was always jealous of Bed Bath & Beyond's iconic name. Overstock.com, led by CEO Jonathan Johnson, first bought Bed Bath & Beyond's digital assets in June after it went bankrupt earlier this year. With that purchase, Overstock has adopted Bed Bath & Beyond's brand image in place of its own — as of Tuesday, Overstock.com is out, and BedBathandBeyond.com is back in the game. "We've looked at Bed Bath and Beyond jealously for several years," Johnson told NBC News. The relaunched website allows customers to use up to $50 of their rewards points from old Bed Bath & Beyond accounts.
Persons: Overstock, Overstock.com, he's, Jonathan Johnson, We've, Johnson, Patrick Byrne's Organizations: NBC News, Service, Bed, NBC Locations: Wall, Silicon, Russian
With bitcoin's price and trading volume still little changed, Bernstein is highlighting other crypto assets with good opportunities for investors. Bitcoin investors have been feeling deja vu as the setup for the next bull run takes shape. "It is time to dial up the crypto exposure, either through crypto equities or direct digital asset exposure for multi-asset strategies," he said. However, several investing themes within the market have emerged in recent years, and Bernstein has identified opportunities in specific assets to play each segment. Chhugani identified a seventh category, crypto games and prediction markets, but said market leaders in that space have yet to emerge.
Persons: Bernstein, Gautam Chhugani, Chhugani, Solana, Uniswap, Bernstein's, Ripple's XRP, Michael Bloom
New York CNN —The Securities and Exchange Commission asked Coinbase to halt trading on all cryptocurrencies except for bitcoin before it sued the company in June, Coinbase’s chief executive told the Financial Times. The SEC’s request left Coinbase, America’s largest crypto exchange, with no choice but to take the matter to court, CEO Brian Armstrong said, because stopping those trades would have “essentially meant the end of the crypto industry in the US,” he said. “We really didn’t have a choice at that point,” Armstrong told the FT in an interview published Monday. Recounting discussions with the regulator before the lawsuit, Armstrong told the FT that Coinbase had requested clarity on how the SEC determined that every digital asset other than bitcoin is a security. The SEC disagrees, and has often said that most crypto offerings are securities that should face the same government regulations on Wall Street as stocks and bonds.
Persons: Coinbase, Brian Armstrong, , , ” Armstrong, Armstrong, we’re Organizations: New, New York CNN, Securities, Exchange Commission, Financial Times, SEC, Coinbase Locations: New York
Stablecoins are a type of cryptocurrency which aim to keep a constant value and are usually backed by traditional assets such as dollars. Tether's reserves report, signed off by accountants BDO Italia, says Tether's assets rose to $86.5 billion in the three months to June 30, 2023, up 5.7% from the previous quarter and a record high, according to previous reports on its website. Tether is a key cog in global digital asset trading, with many crypto-to-crypto trades denominated in the stablecoin. U.S. regulators have warned banks that stablecoin reserves could be subject to rapid outflows, for example if holders rushed to exchange such tokens back into traditional currency. Tether's holdings of U.S. Treasury Bills hit $55.8 billion, up 5.2% from the end of March, while non-U.S. Treasury Bills rose to $62.9 million, up more than 30% from the previous quarter, the report said.
Persons: Elizabeth Howcroft, Christina Fincher Organizations: BDO Italia, Treasury Bills, U.S . Treasury Bills, New York Attorney, Thomson Locations: . U.S, U.S
Crypto firm DCG appoints M&A specialist Mark Shifke as CFO
  + stars: | 2023-07-31 | by ( ) www.reuters.com   time to read: +1 min
July 31 (Reuters) - Digital Currency Group said on Monday it had appointed Mark Shifke, a former JPMorgan Chase (JPM.N) and Goldman Sachs executive, as its chief financial officer. Shifke has almost four decades of experience in the financial industry, specializing in mergers and acquisitions, the company said in a statement. The appointment comes at a time when DCG is facing legal battles with cryptocurrency exchange Gemini, the largest creditor of DCG's bankrupt crypto lending firm Genesis. DCG owns a portfolio of crypto companies in addition to Genesis, including crypto news and events site CoinDesk and New York-based Grayscale, a major digital asset manager. "Mark brings deep finance and fintech experience, strategic vision, and overall presence as a leader to the role," DCG founder and CEO Barry Silbert said.
Persons: Mark Shifke, JPMorgan Chase, Goldman Sachs, Shifke, DCG, Barry Silbert, Jaiveer Singh, Vinay Dwivedi Organizations: Currency, JPMorgan, Thomson Locations: New York, Bengaluru
In the latest week, bitcoin closed lower by 1.9%. Coin Metrics measures a week in crypto, which trades 24 hours a day, from the 4:00 p.m. "August is a quiet month for traditional market investors and crypto is no different," said Greg Cipolaro, global head of research at NYDIG, the crypto subsidiary of Stone Ridge Asset Management. "Historically, mean returns have waned as we go into the summer months and that may play out again in August." But even with the latest downdraft, bitcoin is still up about 77% for the year, and investors are upbeat.
Persons: it's, Greg Cipolaro, Ric Edelman, Edelman, Bitcoin, , Gina Francolla Organizations: bitcoin, Management, Digital Assets, Financial Professionals, U.S . Securities, Exchange Commission, SEC, Binance, Innovation, Technology, Century, Federal Reserve, European Central Bank, Nasdaq Locations: NYDIG, Stone, Congress, BlackRock
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFTX and Genesis reach agreement in bankruptcy dispute: CNBC Crypto WorldCNBC Crypto World features the latest news and daily trading updates from the digital currency markets and provides viewers with a look at what's ahead with high-profile interviews, explainers, and unique stories from the ever-changing crypto industry. On today's show, Sheila Warren, the CEO of the Crypto Council for Innovation weighs on recent digital asset regulatory developments in the United States.
Persons: explainers, Sheila Warren Organizations: CNBC Crypto, CNBC, Crypto, Innovation Locations: United States
The House Financial Services Committee advanced a measure Thursday to establish a clear regulatory framework for the issuance of payment stablecoins. The bills' approvals, after a roughly 14-month debate between committee Republicans and Democrats, can be viewed as wins for the crypto industry, whose reputation on Capitol Hill was battered by the failure of crypto giant FTX last fall. Late Thursday night, the Senate passed a massive defense funding bill that included several measures from different bills the digital-assets industry has opposed. Warren also highlighted the National Defense Authorization Act rider this week by reintroducing her bill, the Digital Asset Anti-Money Laundering Act. The House crypto bills would likely garner enough support to pass in the Republican-controlled House, but struggle to gain traction in the Democratic-controlled Senate
Persons: Elizabeth Warren, Patrick McHenry, Jim Himes, Josh Gottheimer, Crypto, Sen, Warren, Democratic Sen, Joe Manchin, Roger Marshall of, Lindsey Graham of Organizations: Banking, Housing, Urban Affairs Committee, WASHINGTON — Lawmakers, Capitol, Financial Services Committee, Financial Services, Connecticut, Republicans, Democrats, Treasury Department, Treasury, Defense, Money, Democratic, Senate, Republican Locations: Massachusetts, Washington , DC, R, New Jersey, crypto's, Roger Marshall of Kansas, Lindsey Graham of South Carolina
The crypto industry has been in the regulatory crosshairs since investors were burned last year by sudden collapses of Celsius Network, Voyager Digital, FTX and other companies. A handful of Democrats, including Reps. Jim Himes and Ritchie Torres, joined committee Republicans in voting for the bill. The bill has galvanized many in the crypto industry, who say that with Democrats' support, the bill could have a shot in the Senate. But some Democrats, including Representative Maxine Waters, the top Democrat on the Financial Services committee, fiercely oppose the bill. "This bill heeds the calls from the crypto industry while disregarding the views of the administration, the Securities and Exchange Commission and consumer and investor advocates," she said.
Persons: Jim Himes, Ritchie Torres, Patrick McHenry, we've, Kristin Smith, Miller Whitehouse, Levine, Maxine Waters, Waters, Sherrod Brown, Hannah Lang, Matthew Lewis, Mark Porter, Diane Craft Organizations: Capitol, Voyager, House Financial, Trading, Securities, Exchange, Republicans, Agriculture, Financial Services, Blockchain Association, DeFi, Securities and Exchange Commission, Democratic, Banking, SEC, Politico, Thomson Locations: Singapore, Australia, United States, McHenry, Washington
Many CMOs are not prioritizing Web3 right now thanks to the crypto crisis hangover, and inflation. However, some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can learn from. The crisis sapped the forward momentum of the emerging Web3 marketing landscape, where business leaders were eager to figure out how Bored Ape NFTs could translate to new channels to reach consumers. New tech for tech's sake is out of fashion; Web3 providers need to speak to the business problems that CMOs and their brands are facing. Moorut says that activewear and some luxury brands are among the most advanced with Web3.
Persons: Byron Sorrells, what's, Sorrells, Marija Zivanovic, Smith, Matt Moorut, Moorut, they're, Nike It's, Web3 activations, Ledger, Marie Laffont, they've Organizations: Dispatch, IEX Group, Apple, Gartner, Web3, Nike, Adidas, Lacoste
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