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☆ Homebuyers are flocking to areas most exposed to extreme weather risk and pushing prices higher, JPMorgan says
▼ + stars: | 2024-02-26 | by ( Filip De Mott | ) www.businessinsider.com time to read: +4 min

But the firm says rising insurance costs could eventually dampen demand. The researchers then gave each county a composite climate risk score, measured against each area's house price index. AdvertisementA positive relationship also emerged between higher climate risk and population growth, indicating that more people were migrating in than leaving these areas. Others may simply have no intent on selling, and consider themselves too old to experience these rising costs. But changes to property insurance may force prospective buyers to give more attention to climate risks, JPMorgan noted.

Persons: Alexander Wise, Jan Loeys, Risks, Redfin Organizations: JPMorgan, Service, Foundation Locations: Florida

☆ Does your dog need a coat?
▼ + stars: | 2024-02-24 | by ( Alicia Wallace | ) edition.cnn.com time to read: +11 min

But all this begs the question: Does your dog need a coat? From high-fashion to high-performanceThere’s evidence of dog fashion and clothing throughout history — from the ancient Egyptians and 19th-century Paris dog boutiques to early 20th-century photographs of dogs wearing clothes. Prada's Re-Nylon puffer dog coat with hood comes in two colors and three sizes, $825 From PradaBut the transition from Fifth Avenue high-end and high fashion to high-performance and technical function has certainly accelerated in recent decades. Doberman Pinschers — along with sleek breeds like Greyhounds and Whippets — are prime candidates for dog coats because of their short hair, thin skin and minimal body fat. “Make sure the coat fits well for safety and they’re supervised while wearing the coat.

Persons: Jerry Klein, Klein, Godiva, Jessica Rinaldi, I’m, ”, Alan Fausel, Enoch Frères, ” Fausel, Tiffany, Bruiser Woods, ” Frank, “ Frasier, Prada, Gucci, Prada's, Peter Kearns, Batman, Robyn Baldrey, Joe Hafner, Voyagers, ” Hafner, That’s, ” Coats, Jackie Moord, Mark Makela, Nicole Wheatley, Shanoa, ’ ” Wheatley, MeadowCat, Wheatley, Minnesota’s Northwoods, Drogo, Lois Katchur, Richter, Whippets, Leon, Sypha, ” Wheatley, Jennifer Bruns, Kent Nishimura, ” Bruns, they’re Organizations: Minnesota CNN —, American Kennel Club, CNN, Boston, Boston Globe, AKC Museum, Prada, Fifth, American Pet Products Association, “, Husky, PetSmart Veterinary Services, Los Angeles Times Locations: Anoka, Minnesota, Boston , Massachusetts, New York City, Paris, Seattle, Bend , Oregon, Santa Monica, It’s, Tacoma , Washington, Ada , Michigan, Rehoboth Beach , Delaware, Anoka , Minnesota, Minnesota’s, Muncy , Pennsylvania, Washington , DC

☆ Generative AI startup Latimer, known as the 'BlackGPT', will launch a new bias detection tool and API
▼ + stars: | 2024-02-23 | by ( Monica Melton | ) www.businessinsider.com time to read: +4 min

The AI startup, named after inventor Lewis Howard Latimer and affectionately known as "The BlackGPT" is an answer to the bias, lack of cultural competency, and erasure found in popular AI tools like ChatGPT, says Latimer CEO and cofounder John Pasmore. Pasmore said the company has plans to launch about five more products specifically focused on bias detection. The move-fast, break-things energy in AI created an opportunity for Latimer, Pasmore said. This method is baked into Latimer's nascent suite of business offerings set to launch after the release of its API. He is confident that there is "a billion-dollar opportunity" to address bias in incumbent AI offerings for enterprises.

Persons: —, Latimer, Lewis Howard Latimer, John Pasmore, Pasmore, Molefi Kete Asante, Brown, it's Latimer, Esther Dyson Organizations: Service, Business, Black, Morgan State, TRS Capital, Syncom Venture Partners Locations: Swiss

During her workshops, she focused on finances and how to secure grant funding for their businesses. I spoke with her about how Black entrepreneurs can set themselves up for financial success in both business and personal finance. In 2023, we saw an increase in the number of grants available for Black entrepreneurs. Lastly, she said, "Create a grant funding budget. Books and podcasts for Black entrepreneursFinally, I asked Bobb what resources Black entrepreneurs should look to for more ideas.

Persons: Renee Bobb, —, Bobb, Rashad Bilal, Troy Millings, Brown, Mandi Woodruff, Tiffany Aliche, Dennis Kimbro, Daymond John Organizations: Service, Bunker Labs, Entrepreneurship, Music, Tennessee Titans, American Express, Black Chamber of Commerce, Business Development Agency Locations: Black

☆ Paris Fashion Week: What to expect from the runways
▼ + stars: | 2024-02-23 | by ( Leah Dolan | ) edition.cnn.com time to read: +2 min

CNN —Fashion months’ finale — otherwise known as Paris Fashion Week — kicks off on Monday February 26th with over 70 shows and 38 presentations scheduled. From Miu Miu to Mugler, the nine-day calendar is filled to the brim with storied luxury houses, which will no doubt draw a slew of stars into the city. On Thursday, Virgil Abloh’s brand Off—White will return to the runway for the first time since 2022. McGirr, who follows the houses’ tradition of being a Central Saint Martins alumni, previously oversaw ready-to-wear at landmark British brand JW Anderson. From staging runways everywhere from the Louvre to Rio de Janiro’s Niteròi Contemporary Art Museum, there’s no doubt Ghesquière’s tenure will be commemorated with a bang.

Persons: Miu Miu, Mugler, Virgil Abloh’s, Ibrahim Kamara, Kamara, Chemena, Kamali, Gabriela Hearst, Phoebe Philo, “, ”, McGirr, Alexander McQueen, McQueen, Sarah Burton, JW Anderson, Louis Vuitton, Nicolas Ghesquière’s Organizations: CNN, Business of Fashion, Chloé, Central Saint Martins, British, JW, Art Museum Locations: Paris, British, Central, Rio

☆ Finding Great Coffee in Ho Chi Minh City
▼ + stars: | 2024-02-23 | by ( Seth Sherwood | ) www.nytimes.com time to read: +1 min

Other than Brazil, no nation produces more coffee than Vietnam. Introduced by French colonists in the 19th century, the country’s coffee crop is now a $3 billion business and accounts for nearly 15 percent of the global market, making Vietnam the java giant of Southeast Asia. Quality, however, has only recently begun to catch up with quantity, mainly because farmers have begun augmenting Vietnam’s longtime cultivation of cheaper, easy-to-grow robusta beans with a connoisseur’s favorite, arabica. A major beneficiary has been the cafe scene in the country’s largest metropolis, Ho Chi Minh City (a.k.a. Thanks to direct crop-to-shop supplies, the retail business of coffee is booming as increasing numbers of indie roasteries and specialty coffeehouses sprout up around the city’s French colonial opera house, amid the megamalls and boutiques of fashionable Dong Khoi Boulevard, and in the shadows of the high-rise towers in District 2.

Locations: Brazil, Vietnam, Southeast Asia, Ho Chi Minh City, Saigon, Dong, District

☆ US officials combing leaked documents from Chinese tech firm for clues about Chinese hacking campaigns
▼ + stars: | 2024-02-22 | by ( Sean Lyngaas | ) edition.cnn.com time to read: +6 min

CNN —US officials have been scouring a trove of newly leaked documents from a Chinese tech firm for clues on how the government in Beijing allegedly uses the company in extensive hacking campaigns, multiple US cybersecurity officials familiar with the matter told CNN. The documents, posted anonymously online last weekend for anyone to access, include screenshots of chat logs, as well as records of employees and Chinese government clients of the tech firm I-Soon. “This is some of the best visibility we’ve had into Chinese hacking operations outside of a government SCIF,” said Adam Kozy, who used to track Chinese hackers for the FBI, using an acronym for classified facilities. In a leaked marketing presentation, I-Soon touted its participation in an unspecified hacking project for China’s Ministry of Public Security in 2018. The project “achieved significant results” and received “recognition and praise” from Chinese officials, according to a presentation slide.

Persons: Biden, ”, Adam Kozy, I’m, ” Liu Pengyu, Wu Haibo, Beijing’s, Christopher Wray, Dakota Cary, ” GitHub, “, Wu, Obama, Xi Jinping, Adam Meyers, CrowdStrike, Meyers Organizations: CNN, FBI, Embassy, Telecom, China’s Ministry of Public Security, US Justice Department, US Locations: Beijing, Taiwan, India, Hong, Sichuan, China, Washington ,, Shanghai, Dakota, Asia, South Korea, Kazakhstan, Afghanistan

☆ Investing in Space: Former NASA official explains 'shots on goal' approach to cargo moon landings
▼ + stars: | 2024-02-22 | by ( Michael Sheetz | In Michaeljsheetz | ) www.cnbc.com time to read: +4 min

CNBC's Investing in Space newsletter offers a view into the business of space exploration and privatization, delivered straight to your inbox. We're six years on from NASA declaring it would look to American companies to deliver cargo and research to the moon. As much as CLPS companies are bidding against each other for contracts, it's another example of what I've called space industry coopetition — simultaneous cooperation and competition. Already, Astrobotic represents that dynamic, holding a briefing with other CLPS companies to share the learnings from the company's first effort. But how many CLPS mission failures will NASA tolerate?

Persons: CNBC's Michael Sheetz, it's, Thomas Zurbuchen, Zurbuchen, Z, Astrobotic's, – Organizations: NASA, Payload, Aerospace

☆ Zero-carbon energy generated a record 41% of US power in 2023
▼ + stars: | 2024-02-22 | by ( Catherine Boudreau | ) www.businessinsider.com time to read: +5 min

A record amount of renewable energy, led by solar, was added to the grid. It was the opposite story for wind power. They generated a record 41% of US power in 2023. Rowlands-Rees said that falling gas prices made it the cheapest form of energy in 2023. The power sector, as recently as 2016, was the top emitter.

Persons: BloombergNEF, Tom Rowlands, Rees, BloombergNEF's, Rowlands, —, Biden, Jeannie Salo Organizations: Service, Investments, Business, Companies, Industry, Schneider Electric, Toyota Locations: China, America, Japan, Southeast Asia, Coast, New York, Massachusetts, Georgia, North Carolina, Business

☆ Microsoft's Xbox boss says jacking up video game prices can end up being 'manipulative'
▼ + stars: | 2024-02-21 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

Xbox games may be more expensive now, but Microsoft's gaming CEO realizes that there's a limit to how much gamers will take. "We've raised the price of games," Phil Spencer, the CEO of Microsoft Gaming, told Game File, a newsletter focused on the business of gaming. AdvertisementBack in December 2022, Microsoft told The Verge that it would be raising prices to reflect "the content, scale, and technical complexity of these titles." "Skull and Bones," an action-adventure game for the PlayStation 5 and Xbox consoles, got some flack for charging $70 for its highly anticipated game. Ubisoft, the company behind the pirate video game, defended the price because it was a "quadruple-A" game.

Persons: We've, Phil Spencer, Spencer, didn't, Neil Macker, flack, they're Organizations: Xbox, Microsoft Gaming, Business, Microsoft, Hollywood, Morningstar, Nintendo, Sony, Ubisoft, PlayStation, Activision Blizzard Locations: COVID

☆ Want steady, passive income? Buy these dividend stocks with higher yields, Wall Street says
▼ + stars: | 2024-02-21 | by ( Weizhen Tan | ) www.cnbc.com time to read: +4 min

Dividend stocks came under the spotlight after Meta unexpectedly announced a dividend for the first time. BofA has also been bullish on dividend stocks lately, saying investors may flock back to such stocks for income if yields fall this year, in turn driving up this segment of stocks. Wall Street and other pros share their tips on how to pick good dividend stocks and what names will generate sustainable income. In fact, using that strategy mitigates the risk of relying only on dividend income if higher rates affect dividend distributions, according to Stutland. "This combination provides a buffer against future interest rate hikes and offers the possibility of capital appreciation alongside dividend income."

Persons: Meta, BofA, Brian Stutland, Stutland, Goldman, Stocks, It's, — CNBC's Michael Bloom Organizations: CNBC Pro, Morningstar, Walmart, Target, Depot, Verizon, Treasury

☆ Walmart beats Wall Street’s holiday expectations as e-commerce sales soar
▼ + stars: | 2024-02-20 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +6 min

In this article WMT Follow your favorite stocks CREATE FREE ACCOUNTwatch nowWalmart said Tuesday that quarterly revenue rose 6%, as shoppers turned to the big-box retailer throughout the holiday season and the company's global e-commerce sales grew by double digits. Yet, he said even after the holiday rush, Walmart saw continued sales strength. Walmart said it expects consolidated net sales to rise 4% to 5% in its fiscal first quarter. Comparable sales, an industry metric also known as same-store sales, rose 4% for Walmart U.S. At Sam's Club, comparable sales increased 1.9%, including fuel. Global e-commerce sales jumped 23% year over year, topping $100 billion in total.

Persons: John David Rainey, Rainey, Walmart's, Doug McMillon, McMillon Organizations: Walmart, CNBC, Electronics, LSEG, Walmart U.S, Sam's Club, Global, Home Locations: U.S

Listen and follow The DailyApple Podcasts | Spotify | Amazon MusicA Times investigation has found that dentists and lactation consultants around the country are pushing “tongue-tie releases” on new mothers struggling to breastfeed, generating huge profits while often harming patients. Katie Thomas, an investigative health care reporter at The Times, discusses the forces driving this emerging trend in American health care and the story of one family in the middle of it.

Persons: Katie Thomas Organizations: Spotify, Times, The Times

☆ ‘True Detective’ Season 4, Episode 6 Recap: Stories Are Stories
▼ + stars: | 2024-02-18 | by ( Scott Tobias | ) www.nytimes.com time to read: +1 min

Season 4, Episode 6: Part 6One of the tricky parts of a ghost story like “True Detective: Night Country” is the banal, inevitable business of having to explain events that were once teasingly inexplicable. This is the risk the creator Issa López has courted all season, as the show’s procedural elements have been intermingled with obscure symbols, hidden traumas and outright ghostly hallucinations. In order to solve the practical mysteries facing Danvers and Navarro, it would have to come crashing back to earth. Yet the achievement of this flawed but compelling finale is that López succeeds in having her cake and eating it, too. From the beginning, the strongest element of “Night Country” has been its evocation of Ennis, Alaska, as this northernmost outpost of humanity, a border town to oblivion.

Persons: Issa López, Danvers, Navarro, López, Annie K, Werner, ” Locations: Ennis , Alaska

In 2017, two cousins with absolutely zero professional baking experience decided to open a cookie business together. Now, Crumbl Cookies has more than 980 stores across the U.S., topping $1 billion in sales across all franchises while selling more than 300 million cookies in 2022, according to co-founders Jason McGowan and Sawyer Hemsley. They grew confident enough in a single recipe, Crumbl's signature chocolate-chip cookies, to build their first location around it. Individual Crumbl cookies typically cost between $4 and $5 apiece, with the per-cookie price decreasing if you order packs of four, six or 12, according to the company's website. TikTokers use it to post reviews, both positive and negative, of Crumbl's cookie flavor drops.

Persons: Jason McGowan, Sawyer Hemsley, McGowan, Hemsley, Crumbl Organizations: Utah State University, CNBC Locations: U.S, Logan , Utah

☆ A methane well that leaked for 6 months has released a year's worth of emissions for 791,000 cars: report
▼ + stars: | 2024-02-16 | by ( Matthew Loh | ) www.businessinsider.com time to read: +3 min

A well in Kazakhstan leaked 140,000 tons of methane into Earth's atmosphere in 2023, scientists say. Methane is estimated to be about 28 times more potent than carbon dioxide in global warming. AdvertisementThat amount of methane is equal to emissions from 791,318 gas-powered cars being driven over a year, per the Environment Protection Agency website's calculators. They detected 115 methane emissions over the six months of the Kazakh leak, their analysis said. AdvertisementBuzachi Neft, the operator of the well, denied to the outlet that such a vast amount of methane was leaked, saying only a "negligible" amount was released.

Persons: it's, Luis Guanter, Buzachi Neft Organizations: Service, BBC, Environment Protection Agency, Polytechnic University of Valencia, Business Locations: Kazakhstan, France, Spain, Netherlands, Europe

☆ Solar power could drive more than half of new electricity generated in the US this year, EIA says
▼ + stars: | 2024-02-16 | by ( Filip De Mott | ) www.businessinsider.com time to read: +1 min

Sign up for our newsletter to get the latest on the culture & business of sustainability — delivered weekly to your inbox. Utility-scale solar projects will account for 58% of added US capacity in 2024, boosting the amount of electric output across the country. An expected 36.4 gigawatts of new utility-scale solar are to be added to the grid this year — a record addition that will nearly double last year's 18.4 GW of installations. Over half of new solar capacity will be added in Texas, California, and Florida. This story is available exclusively to Business Insider subscribers.

Organizations: Service, US Energy Information Administration, Business Locations: Texas , California, Florida

☆ Caitlin Clark-onomics and the new era of profitability in college sports
▼ + stars: | 2024-02-16 | by ( Clare Duffy | Allison Morrow | ) edition.cnn.com time to read: +5 min

New York CNN —Caitlin Clark made history Thursday as women’s college basketball’s all-time leading scorer. The total market for commercial NIL deals for college athletes is expected to reach an estimated $200 million in 2024, according to Opendorse, an online platform that helps connect athletes with NIL deals. The growing public profiles of college athletes has also meant additional funds for their schools and athletics programs. TickPick estimates the game will be the most expensive in women’s college basketball history. This past Sunday, Nebraska’s victory over Iowa in Lincoln attracted 1.7 million viewers — the most-watched women’s college basketball game ever on Fox Sports.

Persons: Caitlin Clark, Clark, ”, Patrick Rishe, St . Louis, “, Caitlin Clark’s, ” Rishe, ” Sam Weber, Angel Reese, Flau’jae Johnson, On3, Spotrac, Weber, Tiger Woods, LeBron James, doesn’t, ” Weber, maxing, you’ve Organizations: New, New York CNN, Gatorade, Nike, State Farm, WNBA, “, Washington University, Farm, CNN, LSU, NBA, Iowa Hawkeyes women’s, Iowa, Michigan Wolverines, Ohio State, Fox Sports, Women Locations: New York, Iowa, St ., Iowa City, StubHub, Lincoln

☆ Investing in Space: The role of Starlink in limiting space debris
▼ + stars: | 2024-02-15 | by ( Michael Sheetz | In Michaeljsheetz | ) www.cnbc.com time to read: +3 min

CNBC's Investing in Space newsletter offers a view into the business of space exploration and privatization, delivered straight to your inbox. But – in the latest edition of "SpaceX is the industry exception, not the rule" – the company's recent announcement that it will de-orbit 100 Starlink satellites is a different story. For one, that number represents about 2% of the Starlink satellites launched to date. And, at SpaceX's current rates, they're able to produce and launch replacement satellites in about two weeks time. More importantly, in the ongoing conversation about space debris: SpaceX has a distinct incentive to make sure any faulty Starlink satellites don't end up in the future path of its own rockets and spacecraft.

Persons: CNBC's Michael Sheetz, Brian Weeden Organizations: SpaceX, Secure, Foundation

☆ Ford CEO tells Wall Street to forget Tesla, says 'Pro' business is the future of the auto industry
▼ + stars: | 2024-02-15 | by ( Michael Wayland | ) www.cnbc.com time to read: +2 min

Ford Motor Co., CEO Jim Farley gives the thumbs up sign before announcing Ford Motor will partner with Chinese-based, Amperex Technology, to build an all-electric vehicle battery plant in Marshall, Michigan, during a press conference in Romulus, Michigan February 13, 2023. DETROIT – Ford Motor CEO Jim Farley on Thursday urged Wall Street to forget about Tesla and its FSD driver-assistance systems as the future of the auto industry, arguing investors should instead focus on the Detroit automaker's "Pro" fleet business. Look at Ford Pro. Ford expects the Pro unit's pre-tax earnings to increase to between $8 billion and $9 billion this year, the automaker said earlier this month. Tesla does not break out revenue or earnings from its premium driver-assistance software, marketed as its Full Self Driving Beta, FSD or FSD Beta.

Persons: Jim Farley, Farley, It's Organizations: Ford Motor Co, Ford, Amperex Technology, DETROIT, Ford Motor, Detroit, Deere, Co, Ford Pro, Research, Pro Locations: Marshall , Michigan, Romulus , Michigan

☆ Google is making a map of methane leaks for the whole world to see
▼ + stars: | 2024-02-15 | by ( Catherine Boudreau | ) www.businessinsider.com time to read: +5 min

Oil, gas, and coal operations are thought to account for 40% of global methane emissions from human activities. At least 155 countries have also signed the Global Methane Pledge, which calls for a 30% reduction in emissions. The pledge initially launched in 2021, but since then, methane emissions have continued to rise . To help change that trajectory, the US and Europe last year issued regulations cracking down on methane emissions from fossil fuel infrastructure. By 2027, those imports will have to meet methane emissions standards on par with Europe's.

Persons: Steve Hamburg, —, Yael Maguire, Maguire Organizations: Service, Google, Environmental Defense Fund, Business, International Energy Agency, Google Geo Locations: Agriculture, MethaneSAT, Dubai, Europe, Japan, South Korea, Hamburg

☆ 3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
▼ + stars: | 2024-02-15 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Walmart is reportedly in talks to buy TV manufacturer Vizio for over $2 billion , in an effort to bolster its ad business, according to The Wall Street Journal. Here are three ways Vizio would power-up Walmart's ad business and make it a much bigger competitor to Amazon, according to several ad industry experts. While Walmart buying Vizio would grow its ads business, it would also improve the margins for its current ad business, said Nikhil Raj, chief business officer of adtech company Moloco’s retail media business. The new inventory Walmart would inherit would let it tap TV and branding budgetsIf Walmart buys Vizio, it would inherit connected-TV ad inventory, which it doesn’t currently have. Most of Walmart’s retail media business comes from search ads , though it’s expanded that to include some display and video ads.

Persons: you’ve, there’s, ”, Nikhil Raj, Raj, Walmart.com, ” Raj, doesn’t, it’s, ” Forrester, Nikhil Lai, Eric Franchi, Eric Seufert, Mobile Dev Organizations: Walmart, Wall Street, Amazon, Business, Vizio, CTV, “ Walmart, Walmart Connect, Connect, VC, Mobile Locations: Vizio, Walmart.com, “

☆ Google quietly launches internal AI model named 'Goose' to help employees write code faster, leaked documents show
▼ + stars: | 2024-02-14 | by ( Hugh Langley | ) www.businessinsider.com time to read: +4 min

It is designed to assist with building new products, according to internal documents reviewed by Business Insider. “It can answer questions around Google-specific technologies, write code using internal tech stacks and supports novel capabilities such as editing code based on natural language prompts,” an internal summary of Goose reads. The documents note that the creation of Goose was a collaborative effort between Google Brain, DeepMind, and Google's internal infrastructure teams. And Goose isn't the only example of Google using AI to be more efficient. AdvertisementAnd if Googlers have specific development questions while using Goose, they're encouraged to turn to the company's internal chatbot, named Duckie.

Persons: —, it’s, Gemini, “, Ruth Porat, Goose, TKTKTK Goose, DeepMind, ”, Philipp Schindler, Business Insider’s, they're Organizations: Service, Business, Google, Microsoft

☆ NYC gets hit by the biggest snowstorm in 2 years. It's part of a growing trend of extreme weather events.
▼ + stars: | 2024-02-13 | by ( Ellyn Lapointe | ) www.businessinsider.com time to read: +7 min

Winter storm Lorraine is the latest event in this growing trend, which experts say is driven largely by global climate change. The polar vortex is like a figure skaterThe polar vortex can unleash cold Arctic temperatures upon Canada and the US. AdvertisementBut in reality, the impact of climate change on winter weather is much more complex. AdvertisementThat could explain why the US is still experiencing episodes of record-breaking low winter temperatures despite an overall rise in annual average temperatures, Cohen explained. AdvertisementAnd as climate change continues to warm the Arctic, Francis anticipates we will see more of these events.

Persons: Lorraine, Judah Cohen, It’s, Cohen, ” Cohen, “, Matthew Williams, Ellis, David Becker, Brace, Joe Pool, Julio Cortez, Jennifer Francis, ” Francis, Francis Organizations: Service, NOAA, MIT, Getty, . Research, Boston, Climate Research Locations: New York, East, Philadelphia, Boston . New, Montana, Minnesota, Canada, California, Eurasia, America, Portland , Oregon, Joe

☆ Inside the rise of true-crime podcast empire MrBallen, from TikTok and Amazon to live events
▼ + stars: | 2024-02-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

In the four years since he began creating content, MrBallen has become a fixture in the true-crime world and built an empire that spans video content, podcasts, live events, and a talent-management company. "I realized that I had first-mover advantage on TikTok," Allen told Business Insider. "This is a 50-50 partnership through and through, where he has his side of the business, and I have my side of the business," Witters said. "I'll never run out of content," Allen said. Now, Ballen Studios publishes four weekly podcasts, with more shows to be released this year, as well as weekly content across all social platforms.

Persons: Doja Cat, MrBallen, John Allen, Addison Rae, Allen, Nick Witters, Witters, John, Cadence13 Zak Levitt, Joe Rogan's, Nick, we've Organizations: YouTube, Business, Ballen Studios, Amazon Music, Spotify, Ballen

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