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Bud Light did not erect a billboard that reads: “lol CRYBABIES.” The clip appears to stem from a TikTok video account that creates digitally edited video clips. The marketing company that currently operates the billboard at that location also told Reuters that the present advertiser is Disney Plus. The clip appears to show a blue and white billboard advertising Bud Light with the words “lol CRYBABIES” emblazoned across the sign. A spokesperson for Anheuser-Busch, the beverage’s parent company, told Reuters that no such billboard was produced by Bud Light or Anheuser-Busch. Bud Light parent company Anheuser-Busch told Reuters that no such billboard was produced by the company.
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergAnheuser-Busch InBev SA said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a personalized Bud Light can to transgender activist and influencer Dylan Mulvaney as part of a promotion for the beer brand’s March Madness contest.
The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light's vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age. Earlier this month, Bud Light said, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." Musician Kid Rock posted a video of himself shooting cans of Bud Light with a rifle. Anheuser-Busch InBev's stock that trades in the United States is down 1.8% since Mulvaney's April 1 video showing herself taking a sip of Bud Light.
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergThe Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The deal prompted a movement on social media earlier this month to boycott Bud Light, and musician Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a rifle.
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergThe Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The deal prompted a movement on social media earlier this month to boycott Bud Light, and musician Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a rifle.
Have a Cold Bud Light, Not a Woke One
  + stars: | 2023-04-22 | by ( Anson Frericks | ) www.wsj.com   time to read: 1 min
Journal Editorial Report: The week's best and worst from Kim Strassel, Kyle Peterson and Dan Henninger. Images: Reuters/Shutterstock Composite: Mark KellyAnheuser-Busch is losing customers over Bud Light’s partnership with transgender activist Dylan Mulvaney , but the company’s problem is more fundamental. The brewer has fallen in line with other companies engaged in “stakeholder capitalism,” which prioritizes broad social issues over shareholder value. I worked at Anheuser-Busch for 11 years, rising to U.S. president of sales and distribution before leaving in 2022. The firm was focused on increasing shareholder value and did so in part by offering a high-quality and, at the time, decidedly apolitical product: Bud Light.
Luxury stocks are on a tear, and they are pulling away from the other 99% of the world. Birinyi Associates sees an opportunity. LVMH is the largest luxury firm in the world. Rubin and Birinyi have created two new indexes to monitor all this money: the "1% Index" that consists of 16 luxury stocks, and the "99% Index" made up of 18 stocks that is, well, where the rest of us shops. Since the beginning of April, the 99% is making a comeback: The 1% vs. the 99% (since April 1) 1% index: + 3% 99% index: + 12% Source: Birinyi Associates What's happening?
New York CNN —Several Anheuser-Busch facilities received threats last week, a company spokesperson confirmed, following weeks of backlash against Bud Light because it sponsored two Instagram posts from a transgender woman. Mulvaney’s timeline shows one previous post that is also marked as a Bud Light partnership. Siegfried Anthony/STAR MAX/IPx 2023/APMulvaney is among many social media personalities that Bud Light partners with, Anheuser-Busch said in a statement to CNN last week. “F**k Bud Light, F**k Anheuser-Busch,” he said. Anheuser-Busch (BUD) is set to report its first-quarter financial results, including revenue, on May 4.
MLB roundup: Padres' shutout ends Braves' win streak
  + stars: | 2023-04-20 | by ( ) www.reuters.com   time to read: +11 min
Martinez (1-1) allowed three hits and two walks with six strikeouts over seven innings to get the win. Cardinals starting pitcher Jake Woodford (1-2) allowed four runs on seven hits and a walk in five innings. Diamondbacks starting pitcher Madison Bumgarner (0-3) allowed seven runs on seven hits and four walks in four innings. Alek Thomas hit a two-run homer and Pavin Smith hit a solo shot for Arizona. Toronto right-hander Jose Berrios (1-3) gave up two runs on three hits with three strikeouts in seven innings.
The initiative, dubbed the European Chips Act, seeks to help the bloc compete with the U.S. and Asia on tech, and secure control over a critical bit of technology behind the world's electronics products and devices. What's in the Chips Act? The European Chips Act is a massive, 43-billion-euro ($47 billion) package of public and private investments that aims to secure its supply chains, avert shortages of semiconductors in the future, and promote investment into the industry. The Chips Act has three main aims: Building large-scale capacity and innovation. "The Chips act puts Europe in the first line of cutting-edge technologies which are essential for our green and digital transitions."
An article about Bud Light sales being down 80 percent and its entire marketing team being fired following the brand’s collaboration with transgender influencer Dylan Mulvaney stems from a satirical website. Mulvaney’s sponsorship with Bud Light triggered a conservative backlash. An Anheuser-Busch spokesperson told Reuters via email that the claim that sales were 80% down was not true. Reuters has debunked other claims related to the Mulvaney, including one saying the company CEO resigned (here), or apologized (here). A screenshot that says Bud Light sales are down 80% stem from a satire article.
In other posts, users said: “So, while the Qrackheads are out there shootin’ up cases of ‘woke’ Bud Light and puttin’ Coors in their Koozies instead… Anheuser-Busch stock just hit a 52-week high?! However, Reuters data shows that the stock hit a nearly-62-week high on March 31, before the boycott, and since April 1, U.S.-listed Anheuser-Busch Inbev SA shares have dipped. Graphics showing Anheuser-Busch Inbev SA stock prices can be seen on the websites of Reuters (here) and Google Finance (here). Reuters has previously debunked claims related to the Bud Light partnership with Mulvaney (here), (here), (here), (here). Anheuser-Busch Inbev SA stock did not hit a 52-week high following a boycott prompted by Bud Light’s partnership with Dylan Mulvaney.
After completing the sale of its reinsurer PartnerRE, Exor has around 6.5 billion euros in cash available for investments, including 5 billion euros for acquisitions. It has already said its M&A activity would mainly focus on healthcare, luxury and technology businesses. Through its venture capital arm Exor Ventures, Exor was also developing partnerships with healthcare companies at an early stage of their development, Elkann said. NEW CHAIRMANExor is the single largest investor in carmaker Stellantis and has controlling stakes in companies including Ferrari (RACE.MI), CNH Industrial (CNHI.MI) and soccer club Juventus (JUVE.MI). It said its profit rose to 4.227 billion euros ($4.64 billion) last year, from 1.717 billion euros in 2021 mainly due to the net gain it booked from the 8.6 billion euro sale of PartnerRe.
Netherlands-based Exor has proposed Nitin Nohria as its new non-executive chairman, it said in a statement as it presented its full-year results. It said its profit rose to 4.227 billion euros ($4.64 billion) last year, from 1.717 billion euros in 2021. The holding company's net asset value (NAV) amounted to 28.233 billion euros at the end of 2022, 9.1% lower then a year earlier. Exor proposed an ordinary dividend of 100 million euros, or 0.44 euros per share. Exor said that in the first months of 2023 it had increased investments in its private funds strategies by 400 million euros and committed for a further 300 million euros.
Sen. Lindsey Graham criticized Rep. Marjorie Taylor Greene's defense of the accused Pentagon leaker. Graham called Greene's stance "irresponsible" and one that puts America "in serious danger." Marjorie Taylor Greene🇺🇸 (@RepMTG) April 13, 2023"Jake Teixeira is white, male, christian, and antiwar. Hours after Graham's criticism of Greene, Greene posted a doctored image of him on Twitter holding a Bud Light can that featured a photo of trans influencer Dylan Mulvaney. Marjorie Taylor Greene🇺🇸 (@RepMTG) April 16, 2023Conservatives have blasted Bud Light's recent partnership with Mulvaney and have called for a boycott of the brew.
Donald Trump Jr. expressed opposition to a conservative boycott of Bud Light and Anheuser-Busch. Conservatives have blasted Bud Light's partnership with popular trans influencer Dylan Mulvaney. Trump Jr. on his podcast "Triggered" praised Anheuser-Busch as an "iconic" company. The boycott began when many conservatives became incensed that Bud Light partnered with Mulvaney, a transgender TikTok influencer, during this year's NCAA basketball tournament. Mulvaney, who has over 10 million followers on TikTok, also showcased a personalized Bud Light can that was sent to her by the company.
Some conservative commentators and celebrities began calling for a boycott of Bud Light after the beer was featured in a social media promotion by a transgender influencer, Dylan Mulvaney. After Bud Light’s sales slumped and the brand found itself thrust into the nation’s culture wars, Anheuser-Busch, the beer’s brewer, announced on Tuesday that two of its executives were taking a leave of absence. Ms. Mulvaney is popular on TikTok, where she has more than 10.8 million followers and has been documenting her transition online. The controversy began on April 1, when she posted a video on her Instagram account, where she has 1.8 million followers, to promote a Bud Light contest. Ms. Mulvaney, 26, celebrated one full year of her “Days of Girlhood” series in March with a live show at Rockefeller Center called “Dylan Mulvaney’s Day 365 Live!”
In April, Mulvaney’s sponsorship with Bud Light (here), a beer brand owned by Anheuser-Busch, triggered transphobic commentary and a conservative backlash (here). A tweet posted with the video of beer cans said, “The Bud Light Boycott is in full gear. Thousands of cases being steamrolled after it was revealed that just one sip of Bud Light turns you Trans” (here). The video was taken in February, however, at least a month prior to Mulvaney’s sponsorship with Bud Light. Reuters has previously debunked claims that have circulated online in response to the Mulvaney and Bud Light partnership (here), (here), (here), (here).
Who is trans advocate Dylan Mulvaney?
  + stars: | 2023-04-13 | by ( Scottie Andrew | ) edition.cnn.com   time to read: +7 min
She became famous on TikTok, where she pivoted from musical theater to advocacy when she came out as trans. But when she started posting videos sponsored by Bud Light, Olay and Nike, her accounts became flooded with anti-trans hate. After cultivating a sizable following during the pandemic, Mulvaney came out as a trans woman in March 2022. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. Mulvaney says she tries to tune out anti-trans hateDylan Mulvaney presented an award at the PFLAG National 50th Anniversary Gala in March.
A satirical article about brewing company Anheuser-Busch firing its entire marketing team for partnering with transgender social media influencer Dylan Mulvaney appears to have been taken seriously by some users online. “Anheuser Busch Fires Its Entire Marketing Department After "Worst Mistake In Bud Light History”," read a Twitter post with 1.2 million views at the time of writing (here). A spokesperson for Anheuser-Busch told Reuters that the company has not fired its entire marketing team for collaborating with Dylan Mulvaney, however. Reuters could not find any news publications reporting that the company fired its marketing team following its partnership with Mulvaney. Claims Anheuser Busch fired its marketing department after a partnership with Dylan Mulvaney are not true and were originally published by a satirical website.
[1/5] Javier Ramiro, Co-Chief Scientific Officer of Spanish indoor hops farming start-up Ekonoke controls the plantation of hops in Alcobendas, Spain, March 23, 2023. "We're on a mission to save the world's beer," Ines Sagrario, chief executive and co-founder of Ekonoke, told Reuters. Strict hygiene measures such as protective clothing for staff ensure the space remains pest-free, taking the pesticides on which traditional farming often depends out of the equation. The most obvious challenge indoor farming faces, he said, is its high energy cost. "Demand from breweries is quite inelastic; you can't make beer without hops and they don't want to produce less," Sagrario said.
For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.
Siemens aims to raise software businesses sales share to 20%
  + stars: | 2023-04-12 | by ( ) www.reuters.com   time to read: +1 min
BERLIN, April 12 (Reuters) - Germany's engineering firm Siemens (SIEGn.DE) wants to raise the share of software and digital business sales in the group to around 20% in the long term, its Chief Executive Roland Busch was quoted as saying as the company seeks growth in that market. Busch said he was very confident that the company could reach its target of digital growth of more than 10% this year, despite the ongoing switch to a "Software-as-a-Service" rental model. "We have gained new customers and additional sales, especially from small and medium-sized companies, via the Siemens Xcelerator platform," Busch was quoted as saying by Handelsblatt newspaper on Wednesday. The platform which Siemens presented last year now has 70 external partners offering 91 applications and 333 products, he added. Reporting by Riham Alkousaa; editing by Jonathan OatisOur Standards: The Thomson Reuters Trust Principles.
A spokesperson for brewing company Anheuser-Busch told Reuters that online claims its CEO apologized for its collaboration with social media influencer Dylan Mulvaney are false. “I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Reuters also could not find any credible news outlet reporting that the CEO of the company had apologized for the partnership. The claim that the company apologized appears to have originated from a satirical website called Dunning-Kruger-Times (here). The claim that Anheuser-Busch’s CEO apologized for company’s partnership with Dylan Mulvaney was originally published by a satirical website.
“I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Anheuser Busch did once have a high-ranking executive named August Anheuser Busch III (here), (here) , who stepped down in 2011 (here). “I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Anheuser Busch did once have a high-ranking executive named August Anheuser Busch III (here), (here) , who stepped down in 2011 (here). The article claiming that Anheuser Busch’s CEO has resigned was satirical.
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