Google's ad revenue fell by nearly $2B compared to the previous quarter, proving a slowdown in the ad marketThe disappointing results are a "bad omen" for digital advertising companies at large, including Meta.
On Tuesday, Alphabet reported that Google's third-quarter advertising revenue fell sequentially by nearly $2 billion compared to this year's second quarter.
"When Google stumbles, it's a bad omen for digital advertising at large," said Evelyn Mitchell, principal analyst at Insider Intelligence, a research firm owned by Insider's parent company.
To be sure, Google's weaker-than-expected results could signal trouble for Meta, which has already reported slowing advertising revenues in previous quarters.
However, Google's disappointing results were not the first sign of the continued digital ad slowdown.