AR effects are on the rise on Snapchat, TikTok, and Instagram, appearing across billions of videos.
Artists, labels, and music marketers are finding new ways to promote tracks via these AR filters.
"If you do come up with a cool AR filter, it's easier for the regular user to create a TikTok with than to create a dance."
"Artists will hire AR creators to make effects for specific pieces of music," Chris Barbour, Meta's AR partnerships director, told Insider.
As with any trend on social media, originality is important for helping an AR effect spread, Yoder said.