With the move to Commerce Components, Shopify could target merchants with sales that are more in the $500 million range, Wong said.
For Commerce Components, Shopify has already partnered with Mattel, which generated nearly $5.5 billion in sales for 2021.
For a subscription fee, Shopify merchants get access to tools to build an online store, ship out products, and process payments.
To convince large retailers to use its product, Shopify must show them it has an edge over legacy software platforms.
At the same time, it has launched other products, like its advertising product Shopify Audiences, that are available only to larger merchants using Shopify Plus.