The $60,000 car is having a moment — and may be here to stayIn 2018, 44% of new vehicles sold were under $30,000, per an Edmunds release.
Some of this has been going on since before COVID, especially as many automakers discontinued sedans several years earlier.
Profit, as Jominy pointed out, is also a key factor — and automakers are even willing to sacrifice market share for it.
"There is definitely a void happening in the market for those vehicles," Kunes added.
"If they focus purely on luxury cars and high-end SUVs that cost $100,000, there are only so many people that can afford those."